2600 Campus Drive
San Mateo, California 94403
U.S.A.
Company Perspectives:
Blue Martini Software is the leading provider of intelligent selling systems. Innovative companies use our software to slash sales costs and improve customer and channel loyalty.
Blue Martini intelligent selling systems deliver the expertise of a company's best sales and marketing people through advisory applications for customers, sales people and partners. Our software uses unique "decide and act" capabilities to monitor key customer events and transactions, suggest optimal multi-channel responses, guide transactions, and measure the effectiveness of each action.
History of Blue Martini Software, Inc.
Blue Martini Software, Inc.'s principal business is to provide software solutions that streamline and enhance the selling process for retailers and manufacturers. The company began in 1998 by offering solutions for electronic commerce, then expanding into customer relationship management (CRM). While the company's first retail customers utilized Blue Martini to run their online stores, they later came to adopt Blue Martini's in-store CRM solutions for their brick-and-mortar operations. Blue Martini first offered support for business-to-business transactions in 2000. Following the acquisition of Cybrant Corporation in the first half of 2002, Blue Martini began to offer more CRM software solutions for manufacturers as well as retailers.
Providing Software for Electronic Commerce: 1998-99
Blue Martini Software was launched in December 1998 by Monte Zweben. Zweben had founded Red Pepper Software Co. in 1992 and served as its president, CEO, and chairman until it was acquired by PeopleSoft, Inc. in December 1996. Following the acquisition Zweben was vice-president and general manager at PeopleSoft. Prior to founding Red Pepper Software, Zweben co-managed NASA's principal artificial intelligence laboratory.
Blue Martini began with a distinguished board of directors that included James C. Gaither, a senior partner in Cooley Godward LLP; Thomas M. Siebel, chairman and CEO of Siebel Systems, which he founded in 1993; Michael Spence, dean of the graduate school of business at Stanford University; and William F. Zuendt, retired president and chief operating officer of Wells Fargo & Company and its principal subsidiary, Wells Fargo Bank. In March 1999, Blue Martini raised $5 million in its first round of venture capital financing led by Matrix Partners.
When it was founded, Blue Martini's mission was to develop a complete software solution for companies selling directly to consumers over the Internet. The company released its E-Merchandising Suite 1.0 in March 1999, followed by version 2.0 later in the year. Levi Strauss & Co. became the company's flagship customer, choosing Blue Martini's E-Merchandising System for its global electronic commerce efforts. The software system integrated a scalable, high-availability commerce server with features for dynamic merchandising, targeted selling, and tailored customer service. It consisted of five modules: merchandise management, customer management, micro marketing, webstore operations, and tools. Pricing for the suite began at $500,000.
Version 2.0 was a major upgrade that offered enhanced capabilities in the same areas and added a sixth module for content management. With the content management module, clients could develop, manage, and deliver personalized images, text, HTML templates, and video content to shoppers. Version 2.0 also added new features such as click-stream analysis, a more detailed enterprise reporting system, expanded rules-based cross-selling and promotional capabilities, enhanced gift registries, and one-click buying.
Blue Martini continued to raise capital, receiving $12.5 million in September 1999 in its second round of venture capital financing led by U.S. Venture Partners. Proceeds were expected to be invested in sales and marketing. The company also announced a strategic alliance with Andersen Consulting to provide advanced business-to-consumer Internet selling and electronic merchandising solutions for manufacturers, retailers, media companies, and telecommunications firms. A partnership with JDA Software Group, Inc. leveraged the two companies' strengths to create an integrated solution that added JDA's merchandising, warehouse, and financial applications to Blue Martini's E-Merchandising System. In November Harley-Davidson, Inc. selected Blue Martini to support a new online, dealer-driver sales effort. The first phase of Harley-Davidson's program was an online catalog, with actual online sales occurring through a group of independent Harley-Davidson dealers.
At the end of 1999 Blue Martini introduced version 3.0 of its software suite, now called the Customer Interaction System. The new solution went beyond merchandising to deliver solutions for marketing and service related to Internet-based sales. Two new modules were added, a TeleConnect module for customer interaction through call centers, and the Customer Collaboration module, which allowed shoppers in different locations to visit online storefronts together and engage in an online dialog while shopping. Pricing for Version 3.0 began at $1 million.
Gained New Customers and Alliances As a Public Company: 2000-01
Blue Martini reported revenue of $11.2 million and a net loss of $10.9 million in 1999. In 2000 the company went public and enjoyed substantially higher revenue. Its first quarter revenue of $10.7 million nearly equaled the previous year's total. However, the company cautioned that it did not expect to be profitable for several years, due to high operating expenses. Blue Martini had about 35 customers when it filed its initial public offering (IPO) registration statement in May 2000. The IPO was held in July and raised $150 million, with 7.5 million shares sold at $20 each. On the first day of trading the stock opened at $40 a share and ended the day around $54.
During 2000 Blue Martini introduced new versions of its e-commerce software, expanded into Europe and Asia, and signed several high-profile customers, including Saks Fifth Avenue and the United States Olympic Committee, both of which utilized Blue Martini software to launch online storefronts. Early in the year the company introduced its E-Business Intelligence Service (E-BIS) to help clients build their brands, increase revenue, and retain customers using Blue Martini's tools and partner resources. The company also opened a training center in Redwood City, California, to train partners and customers in deploying and operating Blue Martini's Customer Interaction System. Version 3.1 of the CIS was introduced in May; it was an internationalized version that supported multilingual, multi-currency web sites. The new version also included a module to support mobile wireless delivery of product and service information directly to customers and in-store sales staff. Other new features included new data visualization tools and an integration suite that linked web site operations with back office fulfillment using SAP, PeopleSoft, and other industry standards-based systems. Version 3.1 was priced at $1 million, plus consulting fees.
While previous versions of Blue Martini's Customer Interaction System focused on business-to-consumer (B2C) e-commerce, Version 4.0, introduced in October 2000, added support for business-to-business (B2B) transactions and processes. The new version incorporated software from Ariba, Inc., called "adapters," which enabled companies to distinguish themselves when participating in online marketplaces. When prospective buyers entered an online marketplace, they could click back to a seller's site, where product data aggregated by Blue Martini software would be available. The software also enabled sellers and buyers to fill purchase orders and agree on a price at the seller's site. From there, buyers returned to the marketplace to complete their purchase. Blue Martini expected the new application would help it enter new vertical markets and sell to more functional groups within targeted accounts, as well as offer more options to its existing customer base.
In the second half of 2000 Blue Martini formed strategic alliances with Hewlett-Packard Co. and Arthur Andersen to deliver customer interaction solutions to enterprise-level clients. Before the end of the year, Blue Martini shipped a version of its Customer Interaction System to run on Hewlett-Packard's HP-UX 11.0 platform for Unix. As part of the strategic agreement, HP's global sales force would offer this package as an integrated e-business solution to enterprise customers worldwide. The agreement with Arthur Andersen focused on business-to-business customers, with Arthur Andersen training its consultants on Blue Martini software and implementing it in their solution centers in the United States, Europe, and the Asia-Pacific region. Under another agreement signed toward the end of 2000, Blue Martini and Intel Corp. agreed to work together to optimize and market the Customer Interaction System for Intel-based platforms.
In an effort to build its brand among business-to-business and business-to-consumer executives, Blue Martini launched a print ad campaign in October 2000, which was estimated to cost between $5 million and $10 million and ran in a variety of business publications. The ads featured photographs of a blue martini and copy promoting the company's ability to deliver a highly personalized, branded experience. In November, Computerworld magazine included Blue Martini in its list of the top 100 Emerging Companies to Watch in 2001.
For 2000 Blue Martini reported revenue of $74.3 million and a pro forma net loss of $29 million. During the year the company's customer base grew to 87, including new customers in strategic vertical markets outside retail, such as those participating in online marketplaces, manufacturing, financial services, consumer packaged goods, technology, and service companies.
The year 2001 was more challenging for Blue Martini in the face of tough economic conditions. Revenue for the year decreased to $57.5 million, while the company's pro forma net loss increased to $45.9 million. After widening losses in the first quarter and a decline in revenue in the second quarter, Blue Martini announced mid-year that it would move aggressively to cut costs, including a 25 percent workforce reduction and a corresponding consolidation in operations. Later in the year Michael J. Borman was hired as president and chief operating officer, reporting to Chairman and CEO Monte Zweben. Borman was formerly with IBM Corp., where he most recently served as vice-president for Unix sales worldwide. Also during the year Zweben was recognized by Brandweek magazine as one of the top ten "Marketers of the Next Generation."
Blue Martini's principal new product release in 2001 was Blue Martini 4. The tightly integrated software suite consisted of four new applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels, and Blue Martini Service. The marketing application allowed companies to create a unified picture of their customers, analyze customer behavior, and implement those findings through outbound marketing and personalization. The commerce module was an e-commerce application for selling directly to businesses and consumers through multiple touch-points, including web sites and mobile devices. Channels was a complete channel management application that helped companies establish and manage their relationships with partners. It included the ability to drive sales through partner extranets, portals, and online marketplaces. The service module was a customer service application that supported customer service representative activities online and over the phone. Each of the four applications was available separately or as a suite, with pricing for each module starting at $250,000.
Internationally, Blue Martini entered into a strategic alliance with Netyear Group Corp. for the purpose of establishing a Japanese subsidiary. In Europe, Blue Martini announced it had offices in Paris, France; Munich, Germany; Maidenhead, England; Stockholm, Sweden; Milan, Italy; and Amsterdam, Netherlands. The company also offered training in London and Paris. In mid-2001 Blue Martini released localized versions of Blue Martini 4 in German, French, Spanish, and Japanese.
Toward the end of 2001 Blue Martini released the next generation of Blue Martini Integrated Analytics. The suite consisted of an analysis portal, discovery tools, online analytic processing, and an automatically generated data warehouse. Shipped as part of Blue Martini's external customer relationship management (eCRM) application suite, the new software helped companies study and analyze customer behavior, marketing campaigns, promotions, and operations.
Another new release announced at the end of 2001 and shipped in 2002 was Blue Martini Manufacturing, an industry specific solution for manufacturers. The new solution combined Blue Martini's eCRM application suite with business processes specific to manufacturing, including catalog and content management, marketing, commerce, channel management, and service.
Expanding Customer Relationship Management (CRM) Software: 2002-03
Blue Martini's revenue continued to decline in 2002 in the face of a challenging environment for software sales. The company reported revenue of $33.6 million and a pro forma net loss of $30.2 million. During the year the company shipped Blue Martini Manufacturing and introduced Blue Martini 5, in addition to offering new applications for retailers. Early in the year at the National Retail Federation Show, the company demonstrated the use of its marketing and sales applications in physical stores through IBM point of sale (POS) devices. By integrating its software with POS devices, Blue Martini moved offline from its web-based applications to provide in-store customer information to sales associates, allowing them to personalize their service in real time. At the same show Blue Martini conducted a retail survey that showed a majority of retailers could not identify their most valuable customers.
In March 2002 Blue Martini released Blue Martini Retail, the first comprehensive customer relationship management (CRM) solution for retailers. Blue Martini Retail consisted of nine applications that worked in conjunction with its Customer Engine. The Customer Engine was the heart of the solution, collecting data from all channels, segmenting and scoring customers with integrated analytics, and presenting real-time, content-rich offers and information personalized for each shopper.
Also in March, Blue Martini released Blue Martini 5, an upgrade of its flagship suite of applications for personalized marketing, sales, and self-service across multiple channels. The suite consisted of four modules--marketing, commerce, channels, and service--underpinned by content management and integrated analytics. Each of the four modules was priced at $85,000. Later in the year, separate editions of Blue Martini 5 were released for IBM and for manufacturers.
In April 2002 Blue Martini acquired Cybrant Corporation, a company that provided interactive selling applications. Cybrant's applications were used to provide cost savings and streamline operations for companies that sold, priced, and quoted complex products, or who needed to help customers match their needs to the best available products and services. Blue Martini felt the acquisition of Cybrant's interactive selling applications helped them better serve selected vertical markets, including high-tech, electronic, medical instrument, automobile, and industrial manufacturing markets.
Another new release in 2002 was Blue Martini Relationship Marketing, an application that enabled marketers to centrally manage customer communications across all channels and points of contact. The stand-alone application was designed to work independently with any e-commerce, CRM, and enterprise resource planning (ERP) system via industry-standard protocols. Among the marketing initiatives the application could optimize were loyalty programs, gift registries, promotional campaigns, and the returns process.
In 2003 Blue Martini released Blue Martini Clienteling, an upgrade of its in-store point-of-sale customer information system for retailers launched the previous year. Blue Martini Clienteling enabled store associates to access relevant customer information, service-related messages, targeted promotions, event details, and other information through store-based kiosks, POS devices, personal computers, and wireless handheld devices.
Blue Martini's founder, CEO, and Chairman Monte Zweben was honored in 2003 by retail publication Chain Store Age and the manufacturing publication MSI magazine. Chain Store Age cited Zweben and Blue Martini for turning intelligent systems into proven, real-world business applications and helping retailers improve the consumer experience. MSI magazine noted that Blue Martini's interactive selling applications helped manufacturers sell more effectively.
With the overall economy and software spending improving during the year, Blue Martini was able to report that its revenue during the first three quarters of the year increased 110 percent over the same period in 2002. The company also reduced its net loss and cash burn rate. Looking ahead, the company remained focused on improving its execution and expanding its customer base as more companies adopted its intelligent selling systems.
Principal Competitors: Art Technology Group, Inc.; BroadVision, Inc.; E.piphany, Inc.; i2 Technologies, Inc.; International Business Machines Corporation; Microsoft Corporation; Oracle Corp.; PeopleSoft, Inc.; SAP AG; Siebel Systems, Inc.; Trilogy; Unica Corp.; Vignette Corp.
Related information about Blue
In the UK, a sporting honour awarded at Oxford and Cambridge
universities to students who represent their university against the
other in the annual matches of certain sports. Ribbons of dark blue
(Oxford) or light blue (Cambridge) were first awarded to
competitors after the second Boat Race in 1836, but now holders may
wear ties, blazers, and sweaters in the appropriate colour.
otheruses
Blue is any of a number of similar colors. blue light has the shortest wavelength range of the three additive primary colors.
The English language commonly uses "blue" to refer to any color
from navy blue to
cyan.
The complementary (opposite) color of blue is yellow.
Blue in RGB system
In the RGB color
system, colors are formed by mixing a red, a green and a blue color.
Naming and etymology
Blue in English
The modern English word blue(german:blau) comes from the
Middle English,
bleu or blwe, which came from an Old French word bleu
of Germanic
origin (Frankish or possibly Old High German blao, "shining"). A
Scots and
Scottish
English word for "blue-grey" is blae, from the Middle
English bla ("dark blue," from the Old English
bl脱d). see flavescent and flavine), with Greek phalos (white), French blanche
(white) (loaned from Old Frankish), and with Russian ?????, belyi
("white," see beluga), and Welsch blawr (grey) all of which derive
(according to the American Heritage Dictionary) from the
Proto-Indo-European root
*bhel- meaning "to shine, flash or burn", (more specifically
the word bhle-was, which meant light coloured, blue, blond, or
yellow), from whence came the names of various bright colors, and
that of color black from a derivation meaning "burnt" (other words
derived from the root bhel- include bleach, bleak, blind, blink, blank, blush, blaze, flame, fulminate, flagrant and phlegm). Some Nguni languages of southern
Africa, including
Tswana
languageure momaa na utilize the same word for blue and green.
In traditional Welsh (and related Celtic languages), glas could refer to blue
but also to certain shades of green and grey; Instead, it traditionally treats light blue
(???????, goluboy) as a separate color independent from
plain or dark blue (?????, siniy), with all 7 "basic" colors
of spectrum (red - orange - yellow - green - (:ru:??????? / goluboy / light blue, not
equal cyan) - (:ru:????? /
siniy / dark blue) - violet);
Blue in the environment
A clear sky on a sunny
day appears blue because of Rayleigh scattering of the light from the Sun.
Large quantities of water appear blue because red light around 750 nm is absorbed as an overtone of
the O-H stretching vibration. weber) is a blue-leafed
variety of
the Mexican agave,
used for making tequila.
- Bluebonnets are two lupine annual flowers in the Lupinus genus that are native to Texas: Lupinus
subcarnosus and Lupinus texensis. In Scots it refers to the
bird Parus c?ruleus.
- Bluebell
may refer to both the bulbous plants in the Hyacinthoides genus of lilies, or the plants in the genus Mertensia.
- Blueberry
refers to any of the plants in the genus Vaccinium, all of which have
flowers with edible berries colored blue to blue-black, which are also
called "blueberries".
- Blue Flag
Iris, Iris versicolor, also commonly known as the
Harlequin Blueflag.
- Blue
Jacaranda, an ornamental tree with blue
flowers.
Animals
- The Blue
Jay is a bird within the family corvidae.
- Cobalt blue tarantulas are large, brightly colored
spiders.
- Hyacinth
Macaw, as well as many other species of
parrot.
- Bluebill is a
synonym for scaup, the
name for two diving
ducks in the Aythya
genus: Greater
Scaup (Aythya marila) and Lesser Scaup (Aythya
affinis).
- Bluebirds
are any of the North American songbirds in the genus Sialia: Eastern Bluebird
(Sialia sialis), Western Bluebird (Sialia mexicana), or Mountain Bluebird
(Sialia currucoides). They are medium-sized thrushes that
usually have blue plumage and, in males, a rust-color
breast.
- Blueback
salmon (Oncorhynchus nerka) is a synonym for
sockeye
salmon.
- Blue
whales (Balaenoptera musculus)are the largest animals in
the world.
- Bluebottles or blow-flies are any of the flies in
the genus Calliphiora that have a brightly-colored metallic body
and breed in decaying organic material. Bluebottle is also
another name of the Portuguese man-of-war,
Physalia.
- Blue
catfish (Ictalurus furcatus) is a long bluish
North American
catfish species, often
weighing more than 45 kg (100 pounds).
- Blue
poison dart frogs (Dendrobates azureus) are
poisonous South American frogs that bioaccumulate neurotoxins in their blue
skin.
When a dog or cat is described as having a "blue"
coat, it refers to a shade of grey which takes on a bluish tint,
and diluted variant of a pure black coat. Breeds such as the
Kerry Blue
Terrier dog and Russian Blue cat have solid "blue" coats, as does the
"British Blue" variety of the British Shorthair cat. Others, such as the
Australian
Shepherd and Border Collie, may have blue merle
coats, which is "blue" mixed in with a solid, usually brown or
black, base color. (See also Blue Dog Democrats, below).
The western skink has a brilliant cobalt blue tail.
Geography
Mountains and ranges
- Blテ・ Jungfrun (the Blue Virgin), a small island hill off the
coast of southeast Sweden, near the larger island of テ僕and, traditionally
thought to be a meeting place of witches (according to tradition
such a mountain is called Blテ・kulla, but only exists in
legend)
- Cairngorm Mountains in Scotland. Other ranges termed the "Blue
Mountains" are found in northeastern Oregon
(North America) and elsewhere.
- Blue
Ridge Mountains, eastern edge or front range of the
Appalachian
Mountains.
- Sinite
Kam?ni (Bulgarian: ?????? The Blue Stones) is a rocky
massive in Eastern Stara Planina Mountain immediately North of the town
of Sliven in Bulgaria.
Rivers
- Blue
Nile, a river originating at Lake Tana in Ethiopia.
- Blue Earth
River, a tributary of the Minnesota River in
Minnesota, United States. The Blue
Earth River is named from the bluish green earth that was used by
the Sisseton
Dakota as a pigment, found in a shaley layer of the rock bluff of this stream
about three miles from the river mouth.
Symbolism and expressions
Blue often denotes injury, such as in the phrase "black and
blue," since it is the color of a bruise. This shift occurred in the 2000 Presidential election in which states which leaned
toward Al Gore were
colored blue by the major news networks and those that leaned
towards George W. The
phrase "true blue"
also means "genuine" (example : "He's a true blue
Aussie").
- Blue comedy is
comedy that uses references to socially taboo subjects such as sexual or lavatorial double entendre. This term is most common in Britain but also used
in the United States and Israel.
- Blue law
is the term for laws
regulating issues of morality, such as alcohol, gambling, or pornography.
- Although blue is traditionally associated with boys as
pink is associated with
girls, there have also been periods in which pink was considered
proper for boys and blue for girls, and times when no set color
convention appears to have been in place.
- Blue is the color of the snooker ball
which has a 5-point value.
- Blue is a variety of credit card issued by American
Express.
- The German
word for blue is used for "drunk". "blau machen" (make blue)
means to skip work.
- In Russian, the word for light blue is slang for
"gay".
- In auto
racing, a blue flag advises a car to yield to faster traffic
behind.
- Blue balls is a
slang term for a temporary fluid congestion in the scrotum and prostate region.
- Royalty are sometimes described as having blue
blood.
- A "blue
chip" is the nickname for a stock that is thought to be safe and in
excellent financial shape.
- In the United States, $1 bills are delivered by the Federal Reserve
Bank in blue straps.
- Blue is the color claimed by the Crips street gang.
- Blueprint is a
term for a design of something, usually important
items.
Books and written works
In the United
Kingdom the traditional covering for Parliamentary and official
publications and reports in the nineteenth century was a deep blue,
and the reports came to be known as "blue books".
The Blue
Book is a term for a policy document issued by the
Federal Communications Commission in the United States in 1946,
urging television
networks to uphold their commitment to public service. Compare
with the yellow
pages or white
pages.
In The Hitchhiker's Guide to the Galaxy there are
many references to the Hooloovoo, "a super-intelligent shade of the color
blue."
In House of
Leaves every instance of the word House is in blue.
On Being Blue: A Philosophical Inquiry is a book-length
essay by William
H.
- IBM's chess
computer (which defeated chess champion Garry Kasparov) was
called Deep
Blue.
- Users of Microsoft Windows often use the term "blue" to
describe a computer that has encountered a "blue screen of
death."
- A blue box
is an electronic device with a tone pulsator that simulates a
telephone
operator's dialing console by replicating the tones used to
switch long-distance calls and using them to route the user's own
call, bypassing the normal switching mechanism.
- In medical diagrams, blue is used to represent veins carrying deoxygenated
blood back to the
heart. The blue color of
veins is associated with deoxygenated myoglobin, a compound similar to hemoglobin and
found in tissues.
- In astronomy, a
blue moon is
the second full moon
in a calendar month, the third full moon in a season that has
four, or a moon that appears blue because of particles in the
atmosphere. www.dow.com/styrofoam/what.htm
- In the CIE 1931 color space, the complement of blue is
yellow.
- Blue 80A filters are used to correct the excessive redness of
tungsten lighting in color photography.
- The Blu-ray
and HD DVD formats
utilize a blue-violet laser operating at a wavelength of 405 nm.
Conventional DVDs and
CDs use red and
infrared lasers at
650 nm and 780 nm respectively.
National, athletic, and university associations
Azzurro, a light blue, is the national color of
Italy (from the livery color of the former
reigning family, the House of Savoy).
Blue (along with white) is
the national color of Greece and Israel and the color is seen on the Israeli and Greek flags.
Dark blue is associated with the University of
Oxford and Florida International University Light blue is
associated with the University of Cambridge. Other universities with
the mascot include Central
Connecticut State University, Dillard University,
Lawrence Technological University, State University of New York at Fredonia, and the
University of Wisconsin-Stout.
The Columbus
Blue Jackets are a National Hockey League team based in Columbus, Ohio. The Blue Jays are the mascots of
the Toronto Blue
Jays, a Major League Baseball team, and its two minor league
affiliates: the Dunedin Blue Jays in Dunedin, Florida, and the Pulaski Blue Jays in
Pulaski,
Virginia. Law enforcement, and
uniformed police, often
wear blue uniforms and have become associated with the color, as
seen in phrases such as "boys in blue," "blue line," and "blue
wall." Most police
cars have blue colors, and United Nations peacekeepers are uniformed in blue and white.
Since laws prohibit police from declaring a strike, the "blue flu" is a "sickout": a type of strike action in which
police call in sick.
Blue is associated with many air forces and navies because of the color of their dress uniforms,
while green is associated with armies.
- Navy blue is a
particular shade of blue worn by sailors in the Royal Navy since 1748 and
subsequently adopted by other navies around the world. The
Blue Angels are an
acrobatic flight squadron of the United States
Navy.
- In the United States Army, "Old Glory Blue" (Navy blue) is the color of
infantry, "Cobalt
Blue" is the color of the Chemical Corps, "Oriental Blue" is the
color of Military Intelligence, and Ultramarine Blue is the color of the Army
Aviation.
- When the United States Air Force became independent from the
Army in 1947, it inherited ultramarine blue as its distinctive
color.
- The Royal Air
Force and many other air forces use "Air Force Blue"
(Sky blue) as their
distinctive colour; however their uniforms are often in blue-gray
or dark blue.
Blue has historically been used for many uniforms of the
French
military.
Political associations
- Main article: Political colour
Blue, like white, may
represent authority, as opposed to revolutionary red or anarchist black.
Internationally, blue is the symbol for conservatism and conservative political
parties. There are several notable exceptions and different
meanings other than the conservatism:
| Nation |
Political party |
Ideology |
Color(s)
|
| Australia |
Liberal Party |
Liberal
conservatism |
Blue
|
| Bulgaria |
Union of Democratic Forces(SDS)
|
Liberal
conservatism |
Blue
|
| Canada |
Bloc Quテゥbテゥcois |
Quebec sovereignty/Social
democracy |
Light blue
|
| Canada |
Conservative Party |
Conservatism/right-wing |
Blue
|
| Republic of China |
Kuomintang(Chinese Nationalist Party,KMT)
|
Three Principles of the People/Chinese
reunification/Conservatism/Anti-communism/Chinese nationalism |
Blue
|
| Finland |
National Coalition Party |
Liberal
conservatism |
Blue
|
| Germany |
Free Democratic Party |
Liberalism |
Blue and yellow
|
| Malta |
Nationalist Party |
Christian democracy/Conservatism |
Blue
|
| Paraguay |
Authentic Radical Liberal Party |
Liberalism |
Blue
|
| Portugal |
Democratic and Social Center / People's
Party |
Christian democracy/Conservatism/right-wing |
Blue
|
| Puerto Rico |
New Progressive Party |
Puerto Rican statehood |
Blue
|
| Sweden |
Moderate
Party |
Liberal
conservatism |
Blue
|
| United Kingdom |
Conservative Party |
Conservatism |
Blue
|
| United States |
Democratic Party |
Liberalism |
Blue*
|
*In the United States, since the 2000
presidential election, blue represents the Democratic
Party, and "blue
states" are states that tend to favor the Democrats. (The rival
right-wing
Republicans became associated with red, and states that favor the Republicans are
"red states." The
Blue Dog
Democrat coalition is a caucus of conservative Democrats in Congress.
During the American Civil War, blue was used to represent the
Union, while gray represented the Confederacy. This representation was based on the
uniforms worn by the respective armies, although uniforms remained
non-standard throughout the war and sometimes the colors were
switched.
The coalition with the Kuomintang(KMT), People's First
Party, and the New
Party in Taiwan, which favors unification with mainland China
is called the Pan-blue coalition due to the color of the party banner
of the Kuomintang
which is considered the dominant party of the coalition.
Religion
Blue plays a symbolic role in a number of world religions. In
the Hindu faith, persons
of a transcendental, or divine nature are displayed as being blue in colour to
indicate their dark complexion. To many Jews, because of its
association with religious tradition, popular folklore, and the
modern state of
Israel, it has become the quintessential Jewish color.
In the Torah, the Israelites were commanded to
put fringes, tzitzit, on the corners of their garments, and to
weave within these fringes a ?twisted thread of blue
(tekhelet).? Numbers 15:38. In ancient days, this blue thread was
made from a dye extracted from a Mediterranean snail called the
hilazon. Blue has been considered especially effective
against the Evil Eye,
perhaps because blue eyes are such a rarity among Semitic peoples and because blue
is so rare in the plant and animal world.
According to several rabbinic sages, blue is the color of God?s
Glory. Numbers
Rabbah 14:3; in Arabic.) Many items in the Mishkan, the portable sanctuary in the
wilderness, such as the menorah, many of the vessels, and the Ark of the Covenant,
were covered with blue cloth when transported from place to place.
Numbers 4:6-12.
The Israeli flag
has two blue stripes and a blue Star of David against a white background. Modern
tallitot, for example, often have blue stripes on a white
background.
For more, see Blue
in Judiasm.
Television
Blue is the color and name of the main character (a dog) in the
preschool animated educational television show Blue's Clues.
On Star Trek,
medical and scientific personnel wear blue uniforms.
On Star
Trek: Deep Space Nine. Blue notes are the most important notes
in the blues
scale.
Bands called "Blue" include two British musical groups: the rock
group Blue and the boy band Blue. Blue
Man Group is a performance art group founded in New York City in
1987.
Blue
Train is an influential jazz album by John Coltrane.
Rhapsody in
Blue is a symphonic jazz composition for jazz band,
piano, and orchestra by George Gershwin, while Love is Blue is a
popular tune from the 1960s originally recorded by Vicky Leandros and most
notably performed by Paul Mauriat.
"Blue" has been used as a song title by many artists, notably
LeAnn Rimes and
Eiffel 65. Cristian Castro's song
"Azul" (Spanish
for "blue") repeats the line "This love is blue as the sea"
(Este amor es azul como el mar).
Other songs which use the word blue include:
- "We the People Who Are Darker than Blue" by Curtis Mayfield,
appearing on his debut album
- "Blue Room in Archway" and "Song from the Blueroom" by
The Boo
Radleys, both appearing on the album Kingsize
- "Blue Jay
Way" and "For You
Blue" by The
Beatles (both written by George Harrison), appearing on the albums
Magical
Mystery Tour and Let It Be
respectively
- "Blue Turns to Grey" by The Rolling Stones
- "Behind Blue Eyes" by The Who, appearing on the album Who's Next
- "Blue" by Yoko
Kanno, featured in hit Japanese anime Cowboy Bebop
- "Blue Savannah" by Erasure, appearing on the album Wild!
- "Dark Blue" by No
Doubt, the last track on their album "Return of
Saturn"
- "Tangled Up
in Blue" by Bob
Dylan, the first track on the album Blood on the
Tracks
- "Miss Blue" by Filter, Appearing as the last listed track on the
album Title of
Record
- "The Blues Are Still Blue" by Belle And
Sebastian
- "Blue Orchid" by The White Stripes is the first single for their fifth
album, "Get Behind Me, Satan".
- "Blue (Da Ba Dee)" by Eiffel 65
- "Blue" by A
Perfect Circle
- "The Blue
Danube" by Johann Strauss II
- "Blue Shades" by Frank Ticheli
- "The Blue" by David Gilmour, the third track on the album
On An
Island.
- "Blue" by The Sugababes
- "Blue Monday"
by New Order
(original) as well as Orgy (remake / cover)
- "Post Blue" by Placebo
- "Out of the Blue" by Delta Goodrem, the first single on the album
Mistaken
Identity
- "Still Got The Blues" by Gary Moore, from the album of the same name
- "Blue Spanish Sky" by Chris Isaak from the album Heart Shaped
World (on which Wicked Game is also recorded)
Use in painting
Traditionally, blue has been considered a primary color in
painting, with the secondary color orange as its
complement, but this is not consistent with modern scientific color
theory. As the mixing of pigments is a subtractive color
process, the true primary colors in painting and printing are
cyan, magenta and yellow (with black often added
for practical reasons;
Blue pigments
- Azurite
- Cerulean
blue
- Cobalt
blue
- Milori B
Natural etalons of blue
- Emission spectrum of Cu2+
- Electronic spectrum of aqua-ions
CuH2O52+
See also
- Distinguishing "blue" from "green" in
language
- List of
colors
- Lapis
lazuli
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