31 minute read
Water Pik Technologies, Inc. Business Information, Profile, and History
23 Corporate Plaza, Suite 246
Newport Beach, California 92660
U.S.A.
Company Perspectives:
Our Mission: To be the first choice of our global customers for innovative, high-value devices that enhance health and hygiene. Our Values: Integrity, Teamwork, Innovation, Leadership, Profitability.
History of Water Pik Technologies, Inc.
Water Pik Technologies, Inc. has been developing and manufacturing personal healthcare products&mdash⁄owerheads, filters and oral health products--under the Water Pik brand name for more than 35 years. The company's swimming pool and spa heaters, controls, valves, and water features, many of which have been manufactured for more than 40 years, are sold primarily under the Laars and Jandy brand names. The company's residential and commercial water-heating systems, which have been manufactured for more than 50 years, are sold primarily under the Laars brand name. Water Pik's extensive distribution network allows it to make use of various channels to reach a broad audience of consumers from its manufacturing facilities located in the United States and Canada.
Teledyne Acquires Aqua Tec: 1967
In 1960, Henry E. Singleton and George Kozmetsky each put up $225,000 and launched Los Angeles-based Teledyne, a maker of semiconductors. Singleton, who had received his doctorate in electrical engineering at Massachusetts Institute of Technology, is credited with developing the inertial guidance system used worldwide in commercial and military aircraft. Before founding Teledyne, he had worked for Hughes Aircraft, North American Aviation, and Litton Industries, where he had been in charge of the electronic equipment division from 1954 to 1960. Kozmetsky, also a Litton alumnus, bowed out of management of Teledyne in 1966 to become dean of the College of Business Administration at the University of Texas.
Singleton was an innovator in both the corporate and engineering worlds and soon became a leading corporate merger guru; throughout the 1960s, he specialized in finding companies with undervalued stock, taking them over, and turning a major profit for Teledyne's shareholders. As CEO of Teledyne, he annexed a staggering number of companies&mdash〉proximately 150 between 1961 and 1970--expanding Teledyne's product base from high technology to include stereo speakers, pilotless aircraft, and consumer durables. Consequently, Teledyne grew from a tiny contractor with sales of $4.5 million to a $1.3 billion giant with earnings of $58 million; it led the Fortune 500 in both earnings and earnings-per-share growth for the ten years ending in 1971 and was the biggest gainer on the New York Stock Exchange in 1976.
One of Singleton's acquisitions in 1967 was a company called Aqua Tec, founded in Fort Collins, Colorado, in 1962 by engineer John W. Mattingly and dentist Gerald Moyer. Mattingly and Moyer were makers of the Water Pik Oral Irrigator, which they patented in 1967. As a subsidiary of Teledyne, Water Pik introduced the Original Shower Massage, the first pulsating showerhead, in 1974. This new invention drew on the technology of the Water Pik by combining the pulsating sprays of ten oral irrigators. The Shower Massage immediately became the market leader in showerheads. It was also a success in Canada, where it garnered 65 percent of total sales in its category shortly after its introduction. Water Pik further expanded its product base when it developed its first end-of-faucet water filter in the mid-1970s. It changed its name to Teledyne Water Pik in 1975.
Water Pik proved to be one of Teledyne's star acquisitions. Sales of the Water Pik oral irrigator steadily grew, peaking at about one million units in 1975, and contributing to a $13.1 million profit for the company's consumer products group. The Shower Massage became one of the hottest gift items for the several years after its introduction; its sales grew to nine million units. But the company's meteoric growth faltered when it introduced a string of new products that flopped. The Nurtury food grinder failed to attract the attention of parents, who preferred to use household blenders to pulverize their babies' food, and an electronic counter of a dieter's bites that signaled how fast to chew was dubbed 'one of the most absurd consumer products ever devised,' according to a 1982 Business Week article. The same article described the One Step at a Time cigarette filter, rolled out in the mid-1970s, as 'barely profitable.' By the early 1980s, the flow of successful new items at Water Pik had dried up, and sales had dropped about 50 percent to about $65 million annually.
From Slump to Surge in Sales: 1980s
Industry observers attributed the reasons for Water Pik's problems largely to Teledyne's--and Singleton's--management style. Manufacturing units had an apparent autonomy in devising their own plans, but the ingrained, tacit imperative at Teledyne was that profit was all that counted, according to one former head of Water Pik quoted in Business Week in 1982. Expenditures for research and development tended to get short shrift in order to meet the bottom line. By the early 1980s, Water Pik discontinued product development spending and drastically cut advertising and marketing support. Teledyne, meanwhile, facing shortfalls in others divisions, began to siphon cash from its Water Pik subsidiary.
Beginning in 1979, to address falling sales, Water Pik attempted to revamp its marketing program, changing itself from an engineering-directed to a marketing-oriented firm. New television commercials deemphasized the gift value of the Shower Massage, focusing instead on the appliance's importance as a self-indulgence and its water and energy conservation. Advertising for the Water Pik oral irrigator changed from suggesting its health benefits to emphasizing its importance in 'doing something for yourself.'
When Frank Marshall moved from Teledyne's Laars subsidiary to take over the helm at Water Pik in May 1984, there had not been a new Water Pik product introduction since 1979. Marshall set out to change this, as well as to develop merchandise that was 'counter seasonal' and would sell throughout the year. Under his direction, the company introduced the Ultraviolet Sensor in 1985. The Sensor, a handheld device that measured the amount of ultraviolet rays striking the skin, met with such great demand that its distribution, at least initially, was limited to the West Coast. In addition, Marshall began to explore marketing Water Pik's products through drugstore chains. By 1985, the company's Shower Massage, Water Pik's largest single category, was said to hold about 65 percent of its market, and the Oral Irrigator to have about a 90 percent share of its category. The subsidiary as a whole generated about $100 million in sales annually.
Mel Cruger joined Water Pik as president in 1986, determined to build the business with the company's established products and to expand its revenues via line extensions. Unlike Marshall, he did not have prior experience working at Teledyne, but instead had a 20-year history in marketing packaged goods. Cruger focused on the health-oriented aspects of his company's products and on understanding his customer base better.
Product Expansion, Reorganization, and Merger: 1990s
Responding to the needs of an aging population and the health- and environmentally-conscious spending patterns of middle-aged baby boomers during the first half of the 1990s, Cruger oversaw the introduction of a series of products designed to 'meet and exceed consumer needs for protection and enhancement of their well-being,' such as the Automatic Toothbrush, introduced by the Oral Health Division in 1990. This product won first prize in the American Society on Aging's second annual design competition for its large handle, which enabled easy use by those with a disability; its 'Touchtronic motion' which started the machine when touched to the teeth; and its elliptical brushing movement that simulated the most effective way to clean teeth. The next year, the company's Shower Division updated its market-leading showerhead for the first time since that product's introduction in 1974. Combining 'green' marketing and German hydraulics, the new showerhead conformed to new water conservation standards by adding a water-saving feature which used only 2.5 gallons of water per minute. In 1995, the Oral Health Division also updated its toothbrush with the SenSonic Plaque Removal Instrument, which had an internal computer and delivered 30,000 strokes a minute.
Another market area that Cruger and Teledyne Water Pik set out to exploit in 1995 was that of purified water. More than $3 billion was spent annually on bottled waters and an estimated $50 million on filtration products in the mid-1990s. Water Pik introduced a new line called the Pour-Thru Water Filter, which removed 98 percent of lead, 95 percent of chlorine, and 67 percent of pesticides as well as sediment, bad taste, and odors. The filter won two gold medals for quality and performance from the American Tasting Institute in 1996, the same year the company, working in a different vein, customized an Oral Irrigator for use on animals with the help of trainers and veterinarians at Sea World in Florida.
Singleton had resigned from day-to-day management of Teledyne in 1990, leaving oversight of operations to George Roberts, a longtime friend. Before Singleton stepped down, he had begun spinning off entire divisions of his company. By the early 1990s, Teledyne had cut back to about 20 companies in aviation and electronics, specialty metals, and industrial and consumer products. Teledyne Water Pik took over management of two other company units, Teledyne Getz and Teledyne Hanau, both of which manufactured dental products, such as adhesives, oral analgesics, toothpaste, and professional materials. Teledyne Mecca, manufacturer of plastic drinkware and other products, was also assigned to Water Pik. Cruger, interviewed in an article in HFD in 1993, praised the reorganization for consolidating 'Teledyne's three highest growth-potential consumer companies into one organization.' In 1994, Teledyne also moved to consolidate operations by closing three manufacturing plants, including the Hanau facility. It also, temporarily as it turned out, put its Water Pik subsidiary up for sale.
In 1996 Teledyne Inc. merged with Allegheny Ludlum Corporation and formed Pittsburgh-based Allegheny Teledyne Inc., the world's top specialty metals producer, a move that set off another two-year consolidation effort for the conglomerate as a whole. Wayne Brothers, who had joined Teledyne in 1977 as a systems designer in operations, became president of Water Pik, now a subsidiary of Allegheny Teledyne, taking over the reigns from Mel Cruger. Under his leadership, the company set a course to achieve a continuous flow of innovative consumer products within the firm's existing categories and to focus upon growth through acquisition.
The following year, Teledyne Water Pik rolled out its five-year plan to increase its worldwide presence and market share through product development, acquisitions, partnerships, and increased global marketing. With 25 percent of the retail market share in the United States for massaging showerheads and a focus on achieving market leadership in the showerhead, water, and oral care categories, Water Pik began rolling out new products. In 1998 it introduced its Flexible Shower Massage and debuted a new end-of-faucet filtration unit. The Teledyne Water Pik Electronic Faucet Filter took advantage of the move toward greater health consciousness in the United State. In 1999, the company applied its filtering technology to its showerhead, debuting the Shower Filter, designed to remove chlorine from bath water in the interest of softer skin and hair.
A new ad campaign featuring all of the Water Pik products accompanied the new introductions. 'The primary purpose of increasing our advertising commitment is to support the launch of significant new product development initiatives,' the company's vice-president of marketing and sales was quoted as saying in a 1998 HFN article. Teledyne Water Pik spent $15 million in advertising in 1998 and doubled that investment over the next three years.
Teledyne also aimed to expand its product lines and increase its revenues through acquisition. In 1996, it purchased Jandy Industries, Inc., one of the leading producers of electronic pool and spa products. In 1998, it acquired the assets of Trianco Heatmaker, Inc., a manufacturer of high-efficiency gas and oil-fired water-heating products, and in 1999, it acquired substantially all the assets of Les Agences Claude Marchand, Inc., a pool accessories manufacturer and distributor, which did business in Canada as Olympic Pool Accessories.
Partnerships were another means to increased market presence for Teledyne Water Pik. In 1997 with consumers spending $1.7 billion on bottled water and in-home filtration grossing $480 million or more, the company formed an alliance with Pfister, which led to the development of the Price Pfister Pfilter Pfaucet, which incorporated a Water Pik filter. This collaboration was followed by a similar alliance with Rubbermaid Incorporated when in 1998 Teledyne agreed to manufacture filtration cartridges for Rubbermaid's water filtration pitcher systems.
In keeping with its emphasis on conservation, Teledyne Water Pik Canada partnered in 1998 with Tree Canada Foundation to plant new trees to replace thousands destroyed by ice storms. In 1999, the subsidiary joined forces with the Susan G. Komen Breast Cancer Foundation in another activist-oriented effort to fight breast cancer. Packages marked with a pink ribbon offered consumers the choice of receiving a rebate or sending a donation directly to the Komen Foundation.
Spinoff of Water Pik Technologies: 1999
By 1997, Teledyne Water Pik and Teledyne Laars together accounted for seven percent of Allegheny Teledyne's sales and eight percent of its operating profit. The Water Pik, Laars, and Jandy brands generated sales of $235 million in 1998. However, depressed prices for stainless steel forced Allegheny Teledyne to consider cost-cutting measures, including layoffs and early retirement for its workers, in order to continue to turn a profit. Driven by management's desire to focus on its core metals business, the company made the decision to spin off its consumer products businesses as independent entities. In November 1999, Water Pik Technologies, Inc., combining dental equipment, showerheads, water filtration systems, and pool spa products, was spun off to Allegheny Teledyne shareholders at the ratio of one share of the new company for each 20 shares of Allegheny Teledyne's common stock. The new company, so named because management viewed Water Pik as its flagship brand, came under the direction of CEO and President Michael Hoopis, who formerly had held the top position at Allegheny Teledyne's consumer segment. Allegheny also spun off four aerospace and electronics divisions which united to form Teledyne Technologies Inc.
Hoopis continued the direction set by his predecessors. At the start of 2000, the company aimed to represent itself as both more entrepreneurial and more responsive to customers and their needs with the continued introduction of new products. In March 2000, it introduced its new automatic flosser, bringing it into direct competition with Braun. It also piloted the Misting Massage Showerhead, further developing its shower line. By the summer of 2000, the company had eliminated the name Teledyne from its packaging in a move to capitalize on its well known brand name in a highly competitive marketplace. Additionally, it aimed to increase its international business in new and existing markets and to build more strategic alliances.
Principal Divisions: Personal Healthcare Products (Waterpik); Pool Products and Heating Systems (Laars, Jandy, Olympic).
Principal Competitors: Clorox Company (Brita); Proctor & Gamble Co. (PUR); Essef Corporation; Gillette Company (Braun) Optiva (Sonicare); United Dominion Industries.
Related information about Water
H2O. The commonest molecular compound on Earth; a
liquid, freezing to ice at 0°C and boiling to steam at 100°C. It
covers about 70% of the Earth's surface, and dissolves almost
everything to some extent. However, it is a poor solvent for
substances which are found in solution as molecules (eg oxygen,
methane). It is essential to life, and occurs in all living
organisms. It is strongly hydrogen-bonded in the liquid phase, and
co-ordinates to dissolved ions. Unusually, the solid is less dense
than the liquid; this results in ice floating, and accounts for the
destructiveness of continued freezing and thawing. Water containing
substantial concentrations of calcium and magnesium ions is called
‘hard’, and is ‘softened’ by replacing these ions with sodium or
potassium, which do not form insoluble products with soaps.
:See Water (disambiguation) for other meanings.
Water (in its pure form) is a tasteless, odorless substance that is essential to all known forms
of life and is known as the
universal solvent. It appears colorless to the naked eye in small quantities, though
it can be seen to be blue
with scientific instruments or in large quantities (as in a
swimming pool).The Color of Water:
Visibility Under Water An abundant substance on Earth (the UN Environment
Program estimates there are 1400 million cubic kilometers
www.unep.org/vitalwater/01.htm of
it), water exists in many forms. It appears mostly in the oceans (saltwater) and polar
ice caps, but also as
clouds, rain water, rivers, freshwater aquifers, lakes, and sea ice. Water in these bodies continuously moves
through a cycle of
evaporation,
precipitation, and runoff to the sea. This root is the source for words about water in
many European
languages c'f German "Wasser", Latvian "?dens", Swedish "Vatten" or
Russian "????"
border-collapse: collapse;">
Water
|
|
Information and properties
|
Systematic name
|
water
|
Alternative names
|
aqua
dihydrogen monoxide
hydroxic acid
hydrogen hydroxide
oxane
|
Molecular
formula
|
H2O
|
Molar
mass
|
18.0153 g/mol
|
Density and
phase
|
1.000 g/cm3, liquid
0.917 g/cm3, solid
|
Melting
point
|
0 °C (273.15
K) (32 ºF)
|
Boiling
point
|
100 °C (373.15 K) (212ºF)
|
Specific heat capacity
(liquid)
|
4184 J/(kg·K)
|
Disclaimer and references
|
NFPA 704 rating for
water:
Water has the chemical formula H2O
meaning that one molecule of water is composed of two hydrogen atoms and one oxygen atom. It is in dynamic equilibrium
between the liquid and
vapor states at standard
temperature and pressure. Water alone is a colorless, tasteless, and odorless liquid, but upon
standing it takes on the traces of carbon dioxide in the air and trends toward a sour
solution of carbonic
acid that is unpleasant-tasting and more inhospitable to
life.
Water is often referred to in the sciences as the universal
solvent and the only
pure substance found naturally in all three states of matter;
Examples are acetic
acid, formic
acid, hydrazine,
dioxane, and benzene.
Color
Water strongly absorbs infrared radiation. Limestone turns bodies of water turquoise, while
iron compounds
turn it red/brown and copper compounds create an intense blue. In water, this
happens because the oxygen atom is more electronegative?that is,
it has a stronger "pulling power" on the molecule's electrons, drawing them closer
(along with their negative charge), and making the area around the
oxygen atom more negative than the area around both the hydrogen
atoms.
Due to the polar nature of water, it is also very good at sticking
to other things (adhesion).
Surface tension
Water has a high surface tension caused by the strong cohesion between
water molecules. On extremely clean glass the water may form a thin film because the
molecular forces between glass and water molecules (adhesive
forces) are stronger than the cohesive forces.
In biological cells and organelles, water is in contact with membrane and
protein surfaces that are hydrophilic;
Heat capacity and heat of vaporization
Water also has the next highest specific heat
capacity of any known chemical compound, to ammonia, as well as a high
heat of
vaporization (40.65 kJ/mol), both due to the extensive hydrogen bonding
between its molecules. Water does self-ionize where two water molecules
become one hydroxide
anion and one hydronium cation, but not enough to carry enough
electric
current to do any work or harm for most operations. As such,
purity in spring and
mineral water refers to purity from toxins, pollutants, and microbes.
Forms of water
Water takes many different forms on Earth: water vapor and clouds in the sky, waves and icebergs in the sea, glaciers
and rivers in the mountains, aquifers in the ground, to name
but a few. Through evaporation, precipitation, and runoff, water is continuously flowing from one
form to another, in what is called the water cycle.
Because of the importance of precipitation to agriculture, and to mankind in general, different
names are given to its various forms: while rain is common in most countries, other phenomena
are quite surprising when seen for the first time. Hail, snow, fog or
dew are examples. When
appropriately lit, water drops in the air can refract sunlight to produce rainbows.
Similarly, water runoffs have played major roles in human history
as rivers and irrigation brought the water
needed for agriculture. Rivers and seas offered opportunity for travel and commerce. Through erosion, runoffs played a major part in shaping the
environment providing river valleys and deltas which provide rich soil and level ground for the
establishment of population centers.
Water also infiltrates the ground and goes into aquifers. This groundwater later flows back
to the surface in springs, or more spectacularly in hot springs and geysers. In fact, humans and
other animals have developed their senses to be able to evaluate
the drinkability of water: animals generally dislike the taste of
salty sea water and the putrid
swamps and favor the purer
water of a mountain spring or aquifer. However, if the Earth's
location in the solar
system were even marginally closer to or further from the
Sun (a million miles or so),
the conditions which allow the three forms to be present
simultaneously would be far less likely to exist.
Earth's mass allows gravity to hold an atmosphere.
Water vapor and
carbon dioxide in
the atmosphere provide a greenhouse effect which helps maintain a relatively
steady surface temperature. If Earth were less massive, a thinner
atmosphere would cause temperature extremes preventing the
accumulation of water except in polar ice caps (as on Mars).
The distance between Earth and the Sun, the combination of solar
radiation received and the greenhouse effect of the atmosphere
ensure that Earth's surface is neither too cold nor too hot for
liquid water. The surface temperature of Earth has been relatively
constant through geologic time despite varying levels of incoming solar
radiation (insolation), indicating that a dynamic process governs
Earth's temperature via a combination of greenhouse gases and
surface or atmospheric albedo.
Water's effect on life
From a biological
standpoint, water has many distinct properties that are critical
for the proliferation of life that set it apart from other substances.
significant quantities of water are used during the digestion of food).
Fresh water has its greatest density under normal atmospheric pressure at 4 °C, then becoming less dense as
it freezes or heats up from this point?the only
reason bodies of water do not freeze all the way through (which
would kill all the organisms within it). As a stable, polar molecule prevalent
in the atmosphere, it plays an important role as a greenhouse gas
absorbing infrared radiation, without which, Earth's average
surface temperature would be -18 °C. Fish live exclusively in water, and there are many types
of marine mammals, such as dolphins and whales that also live in the water. Fish have gills instead of lungs, though some species of
fish, such as the lungfish have both. Marine mammals, such as dolphins, whales, otters, and seals need to surface periodically to breathe
air.
Water in human civilization
Civilization has historically flourished around rivers and major
waterways; Mesopotamia, the so-called cradle of civilization, was
situated between the major rivers Tigris and Euphrates. Large metropolises like London, Montreal, Paris, New
York, and Tokyo owe
their success in part to their easy accessibility via water and the
resultant expansion of trade. In places such as North Africa and the
Middle East, where
water is scarcer, access to clean drinking water was and is a major
factor in human development.
Human uses of water
Humans use water in typically three variety of ways. To function
properly, the body requires between one and seven litres of water per day to avoid dehydration; Is there
scientific evidence for "8 × 8"? by Heinz Valdin, Department of
Physiology, Dartmouth Medical School, Lebanon, New Hampshire There are
other myths such as the effect of water on weight loss and
constipation that have been dispelled. Drinking Water - How Much?,
Factsmart.org web site and references within
The latest dietary reference intake report by the US National Research
Council recommended (including food sources): 2.7 litres of
water total for women and 3.7 litres for men.Dietary Reference Intakes: Water,
Potassium, Sodium, Chloride, and Sulfate, Food and Nutrition
Board Water is lost from the body in urine and feces, through sweating, and by exhalation of water vapor in the
breath.
Humans require water that does not contain too many impurities.
Some solutes are acceptable and even desirable for perceived taste
enhancement and to provide needed electrolytes.
As a solvent Water is very effective: dissolving (or suspending)
is used to wash everything from the human body, clothes, floors,
cars, food, pets, and just about anything and everything in
between. to remove a nonwater-soluble substance such as paint),
other solvents are used, such as ethanol (in meths) or acetone (in nail varnish remover).
As a thermal transferrer Boiling, steaming, and simmering
are popular cooking methods that often require immersing food in
water or its gaseous state, steam. Some of these include swimming, waterskiing, boating, skiing, fishing, and diving. Some keep fish and other life in water tanks or ponds for show, fun, and
companionship.
People may also use water for play fighting such as with water guns or water balloons. This is
very enjoyable to some people but others do not like it so
much.
Health and pollution
Water fit for human
consumption is called drinking water or "potable water". Most countries have
accepted the goal of halving by 2015 the number of people worldwide
who do not have access to safe water and sanitation during the 2003 G8 Evian summit. G8 "Action plan"
decided upon at the 2003 Evian summit Even if this difficult
goal is met, it will still leave more than an estimated half a
billion people without access to safe drinking water supplies and
over 1 billion without access to adequate sanitation facilities.
see also Category:Water and politics for articles treating about
water politics
Because of overpopulation in many regions of the world, mass consumption and
water pollution,
the availability of drinking water per capita is inadequate and shrinking as of the year
2006. There is a long history of conflict over water, including
efforts to gain access to water, the use of water in wars started
for other reasons, and tensions over shortages and control.
A Chronology of Water-Related
Conflicts UNESCO's
World Water Development Report (WWDR, 2003) from its World Water
Assessment Program indicates that, in the next 20 years, the
quantity of water available to everyone is predicted to decrease by
30%. More than 2.2 million people died in 2000 from diseases related to the consumption of contaminated
water or drought. Fresh
water, now more precious than ever in our history for its extensive
use in agriculture, high-tech manufacturing, and energy production,
is increasingly receiving attention as a resource requiring better
management and sustainable use.
OECD countries
With nearly 2,000 cubic metres of water per person and per year, the
United States
leads the world in water consumption per capita (a large quantity
of golf
fields and car
washing partly explain this massive consumption). In the
Organization for Economic Co-operation and Development (OECD) countries, the U.S. comes
first for water consumption, then Canada with 1,600 cubic metres of water per
person per year, which is about twice the amount of water used by
the average person from France, three times as much as the average German, and almost eight times
as much as the average Dane. In contrast, nine OECD nations were able to
decrease their overall water use since 1980 (Sweden, the Netherlands, the United
States, the United
Kingdom, the Czech Republic, Luxembourg, Poland, Finland and Denmark). Water consumption
indicator in the OECD
countries
Ninety-five percent of the United States' fresh water is
underground. One crucial source is a huge underground reservoir,
the 800-mile (1,300 km) Ogallala aquifer which stretches from Texas to South Dakota and waters one
fifth of U.S. irrigated land. Many farmers in the Texas High
Plains, which rely particularly on the underground source, are
now turning away from irrigated agriculture as they become aware of the
hazards of overpumping.
Mexico
In Mexico City,
an estimated 40% of the city's water is lost through leaky pipes
built at the turn of the 20th century. By 2025, it is predicted
that the countries of the Arabian peninsula will be using more than
double the amount of water naturally available to them. According
to a report by the Arab
League, two-thirds of Arab countries have less than
1,000 cubic meters water per person per year, which is
considered the limit. "Major aspects of scarce water resources
management with reference to the Arab countries", Arab League
report published for the International Conference on water gestion
and water politics in arid zones, in Amman, Jordan, December 1-3,
1999. Compare with the 1,600 cubic meters of water used per
person and per year in Canada, for example
Jordan, for example, has
little water and dams in
other countries have reduced its available water over the years.
The 1994 Israel-Jordan
Treaty of Peace stated that Israel would give 50 million cubic
meters of water per year to Jordan, which it refused to do in 1999
before backtracking. The 1994 treaty stated that the two countries
would cooperate in order to allow Jordan better access to water
resources, notably through dams on the Yarmouk River. See 1994
Israel-Jordan Treaty of Peace, annex II, article II,
first paragraph Confronted by this lack of water, Jordan is
preparing new techniques to use non-conventional water resources,
such as second-hand use of irrigation water and desalinization
techniques, which are very costly and are not yet used. However,
Jordan's reconciliation with Syria following the death of King Hussein
represents the removal of one of the project's greatest obstacles.
See Christian
Chesnot in - French original version freely available here.
Both Israel and Jordan
rely on the Jordan
River, but Israel controls it, as well as 9/10 of the water
resources in the region. Water is also an important issue in the
conflict with the Palestinians - indeed, according to
former Israeli prime minister Ariel Sharon quoted by Abel Darwish in the BBC, it was
one of the causes of the 1967 Six-Day War. The Israeli army prohibits Palestinians from pumping water, and settlers use much
more advanced pumping equipment. Palestinians complain of a lack of
access to water in the region. Israelis in the West Bank use four times as
much water as their Palestinian neighbours. According to the
World Bank, 90% of
the West Bank's water is used by Israelis . Article 40 of the
appendix B of the September 28, 1995 Oslo
accords stated that "Israel recognizes Palestinians' rights on
water in the West Bank".
The Golan Heights provide
770 million cubic meters of water per year to Israel, which
represents a third of its annual consumption. The Golan's table
water goes to the Sea
of Galilee, which is Israel's largest reserve, which is
afterward redistributed throughout the country by the National Water
Carrier. To help ease the crisis, Israel has agreed to buy
water from Turkey and is investigating building desalination
plants.
On the other hand, Iraq and
Syria watched with
apprehension the construction of the Atatürk Dam in Turkey and a projected system of
22 dams on the Tigris and
Euphrates rivers.
According to the BBC, the list of 'water-scarce' countries in the
region grew steadily from three in 1955 to eight in 1990 with
another seven expected to be added within 20 years, including three
Nile nations (the Nile is
shared by nine countries).
Asia
In Asia, Vietnam and
Cambodia are concerned
by China's and Laos' attempts to control the flux
of water. It also has a project to divert water from the Yangtze to
the dwindling Yellow
River, which feeds China's most important farming region.
The Ganges is disputed
between India and Bangladesh. The water
reserves are being quickly depleted and polluted, while the
glacier feeding the
sacred Hindu river is
retreating hundreds of feet each year because of global warming and
deforestation in
the Himalayas causing
subsoil streams flowing into the Ganges river to dry up. This
denied Bangladeshi farmers water and silt, and left the Sundarban wetlands and mangrove forests at the river's delta seriously
threatened. Water quality, however, remains a huge problem, with
high levels of arsenic
and untreated sewage in the river water.
South America
The Guaraní
Aquifer, located between the Mercosur countries of Argentina, Brazil, Bolivia and Paraguay, with a volume of about 40000 km³, is an
important source of fresh, drinkable water, for all four countries.
In Bolivia for example,
the proposed privatisation of water companies by the IMF were met by popular protests
in Cochabamba in 2000, which ousted Bechtel, an American engineering firm based in San
Francisco. SUEZ has started
retreating from South America, due to similar protests (in Buenos Aires in Argentina, as well as in
Santa Fe;
"Bolivian officials fault Suez for not connecting enough households
to water lines as mandated by its contract and for charging as much
as $455 a connection, or about three times the average monthly
salary of an office clerk", according to the Mercury News. South Africa also made
moves to privatize water, provoking an outbreak of cholera killing
200.
Regulating water distribution
Drinking water is often collected at springs,
extracted from artificial borings in the ground, or wells. Popular methods are filtering with sand
which only removes undissolved material while chlorination and boiling kill harmful microbes.
Desalination of
abundant ocean or seawater is a more expensive
solution used in coastal arid climates.
The distribution of drinking water is done through municipal water
systems or as bottled water. Others argue that the market mechanism and free enterprise are best
to manage this rare resource, and to finance the boring of wells or
the construction of dams and reservoirs.
Reducing waste, that is using drinking water only for human
consumption, is another option. Pharmaceuticals consumed by humans often end up in
the waterways and can have detrimental effects on aquatic life if they bioaccumulate and if
they are not biodegradable. Major faiths that incorporate ritual
washing (ablution)
include Hinduism,
Christianity,
Islam, Judaism, and Shinto. Water is mentioned in the
Bible 442 times in the
New
International Version and 363 times in the King James Version: 2
Peter 3:5(b) states, "The earth was formed out of water and by
water" (NIV).
Some faiths use water especially prepared for religious purposes
(holy water in many
Christian denominations, Amrit in Sikhism and Hinduism). examples include
Lourdes in Roman Catholicism, the
Zamzam Well in Islam
and the River Ganges
(among many others) in Hinduism.
Water is often believed to have spiritual powers. In Celtic mythology,
Sulis is the local
goddess of thermal
springs; in Hinduism,
the Ganges is
also personified as a goddess, while Saraswati have been referred to as goddess in
Vedas. Also water is one of
the "panch-tatva"s (basic 5 elements, others including fire, earth, space, air).
Alternatively, gods can be patrons of particular springs, rivers,
or lakes: for example in Greek and Roman mythology, Peneus was a river god, one of the three thousand
Oceanids.
The Greek
philosopher Empedocles held that water is
one of the four classical elements along with fire, earth and air, and was regarded as the ylem, or basic substance of the
universe. Water was also one of the five
elements in traditional Chinese philosophy, along with earth,
fire, wood, and metal.
width: {{{width|100%}}}">
left}}}" valign="}" |
- Atmospheric water generator
- Air
to Water Harvest
- Bioswale
- Color of
water
- Dehydration (hypohydration) vs. hyperhydration
- Desalination
- Dihydrogen monoxide hoax
- Distilled water
- Drinking
water
- Drought
- Ecohydrology
- Evapotranspiration
- Flood
- Flume
- Fresh
water
- Heavy
water
- Hydrological transport model
- Hydrography
|
left}}}" valign="}" |
- Hydrology
- Hydrosphere
- Ice
- Irrigation
- Mineral
water
- Origin of water on Earth
- Precipitation (meteorology)
- Rain
- Safe
water
- Sea
water
- Spring
water
- Tide
- Transvasement
- United Nations Convention to Combat
Desertification (UNCCD).
- Viktor Schauberger
- Vienna Standard
Mean Ocean Water (VSMOW)
- Wastewater
- WaterAid
(international non-profit organisation).
- Water Air Extraction Devices
- Water
Crisis
|
left}}}" valign="}" |
- Water (molecule) - Water (data
page)
- Water
cycle
- Water
industry
- Water
intoxication
- Water
ionizer
- Water
memory
- Water
park
- Water
purification
- Water
quality
- Water quality modelling
- Water
resources
- Water
right
- Water sport (recreation)
- Water
tank
- Water
therapy
- Water
torture
- World
Ocean Day
- World
Water Day
|
References
- OA Jones, JN Lester and N Voulvoulis, Pharmaceuticals: a
threat to drinking water?
Chronology
Key Dates:
-
1960: Teledyne begins manufacturing semiconductors.
-
1962: Water Pik is founded.
-
1967: Teledyne acquires Water Pik.
-
1974: Water Pik becomes the market leader in showerhead technology.
-
1975: Water Pik changes its name to Teledyne Water Pik.
-
1996: Teledyne merges with Allegheny Ludlum Corporation; Teledyne Water Pik purchases Jandy.
-
1998: Teledyne Water Pik acquires the assets of Trianco Heatmaker, Inc.; launches aggressive ad campaign.
-
1999: Allegheny Teledyne spins off Water Pik Technologies.
Additional topics
This web site and associated pages are not associated with, endorsed by, or sponsored by Water Pik Technologies, Inc. and has no official or unofficial affiliation with Water Pik Technologies, Inc..