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Art Van Furniture, Inc. Business Information, Profile, and History
6500 Fourteen Mile Road
Warren, Michigan 48092
U.S.A.
Company Perspectives:
Art Van Elslander opened his first furniture store in 1959. The 4,000-square-foot facility, located on Gratiot in East Detroit, featured Danish contemporary furniture and employed only its owner. The first Art Van store opened with a philosophy that is still the foundation of store operations today&mdash′ovide area residents with quality furniture, at great prices, while implementing high standards of service.
History of Art Van Furniture, Inc.
Art Van Furniture, Inc. is the largest furniture store chain in the state of Michigan and the eighth largest nationwide, in terms of sales volume. Targeting the middle-class consumer, the company has achieved success by its emphasis on quick delivery, attentive customer service, and persistent advertising campaigns. In the late 1990s, the family-owned company employed five of founder Archie "Art" Van Elslander's ten children in key positions. Over the years, the chain has expanded to nearly 30 stores, most located in the metropolitan Detroit area.
Beginnings
Archie Van Elslander was born in 1930 on the east side of Detroit into a Belgian immigrant family. Van Elslander showed an interest in sales early on, hawking newspapers up and down Detroit's Gratiot Avenue as a youngster. During these years he also adopted his preferred name of "Art." After graduation from high school and a year in the U.S. Army, Van Elslander married and then began working for the Crown Furniture company, moving up to store manager within two years.
Desiring a business of his own, Van Elslander in 1959 mortgaged his house and borrowed from his insurance policies to finance the first Art Van Furniture store, a 4,000-square-foot outlet on Gratiot Avenue in East Detroit. As a salesman he had found it easier to omit the end of his last name when talking to customers, and it was this shortened form that he chose to use as the store's name. The early years were difficult, with Van Elslander, the store's sole employee, responsible for everything from opening in the morning to making deliveries after closing in the evening. As he would continue to do in the future, he involved his growing family in the business, bringing his wife and children in on Sundays to dust and sweep.
Key to the company's success was a policy of quick delivery. While most furniture stores required a customer to wait weeks or even months for an order to arrive from the manufacturer, Art Van maintained a warehouse that stocked a large backlog of goods, enabling prompt delivery of most items.
Strong automobile sales in the early 1960s boosted Detroit's economy, and sales of furniture were good. By 1964 there were a total of seven Art Van stores, Van Elslander having taken on several partners to help finance the expansion. However, an economic downturn that year caused sales to drop off, and the highly leveraged company faced the prospect of bankruptcy. Determined to pay off his creditors and remain in business, Van Elslander held a liquidation sale at the Michigan State Fairgrounds in a giant tent. Following the successful sale, he split the business with his three partners, giving each a store of his own and keeping four to himself. In the early 1970s he was able to buy the others out completely and again become sole owner. By this time Art Van had grown into a chain of 15 stores, all in the metropolitan Detroit area.
The early 1970s saw an increasingly competitive atmosphere as other furniture retailers such as Joshua Doore began to aggressively target Art Van's customers. Rather than bow to the competition, Van Elslander responded in kind, moving the company's headquarters and warehouse to a larger location and offering such new services as free immediate delivery. "I knew we had to expand or lose our business. Expand and keep up the advertising," said the company's founder.
Advertising had become a vital part of his strategy, and it would eventually make Art Van Furniture as well-known as McDonald's or Chevrolet to Detroit area residents. The company was one of the first in the area to use television spots to advertise furniture. Art Van commercials, which were changed weekly, stressed sale prices and the company's special services such as free delivery.
1970s and 1980s: Expansion During Recession
By the mid-1970s an economic recession began to cause a shakeout in the furniture business, and within the next few years over 80 furniture stores or companies in Michigan folded, including Joshua Doore, which at one time had operated over 300 showrooms. At the same time, however, Art Van was expanding its warehouse yet again and also opening its first stores outside of metropolitan Detroit, adding locations in Flint and Lansing in 1977. The year 1980 saw the company introduce an Art Van charge card and open an additional store, bringing the total count to 19 for the chain.
In 1983 the company named Gary Van Elslander, Art's son, to the position of president, while Art remained company chairman. In 1987 the Van Elslanders purchased an upscale furniture store, Scott Shuptrine, and soon bought three other independent stores and built a fourth, giving each the Shuptrine name. Scott Shuptrine's typical customer was 35 to 54 years old, with a household income of $50,000 and up, as compared to Art Van's 25- to 54 year-old, $25,000- to $30,000-a-year demographic. In 1989 Gary Van Elslander left Art Van to oversee the Shuptrine operation, which was run as a separate entity from Art Van Furniture. Profits remained elusive for Scott Shuptrine, however, due to strong competition from other high-end furniture retailers and the vastly different nature of its business. Unlike the more mainstream Art Van, which could sell couches or bedroom sets by the truckload, the high-end market was geared toward sales of expensive, custom-built pieces and relied upon the recommendations of interior design consultants. Showrooms were much more lavish and customers expected to be pampered. Thus, overhead was much higher than at an Art Van outlet. Over the next few years the number of Shuptrine locations declined to two.
In 1988 Art Van Furniture added a new service, Mattress Express, which guaranteed next-day delivery or the purchase was free, with free removal of mattresses that were being replaced. The company offered the mattresses it picked up to Detroit-area social service agencies, eventually purchasing a converted tire-shredding machine to dispose of the mattresses that were not reused. This massive, $200,000 device, the only one of its kind in the country, paid for itself quickly as shredded mattresses required only one-seventh the landfill space of intact ones.
Charitable Activities in the 1990s
In addition to running his furniture business, Art Van Elslander was also active in local community service organizations and was a frequent contributor to charities. One of his most public efforts involved rescuing a holiday tradition. The city of Detroit had enjoyed an annual, nationally televised, Thanksgiving Day parade for many years. However, in 1980 Hudson's department store ended its sponsorship, and in 1988 CBS dropped its national telecast, causing many other corporate sponsors to exit. The parade's budget immediately went into the red, and in 1990 the event was in danger of being canceled altogether. Reading in the newspaper of this possibility, Van Elslander quickly decided to make a contribution to keep the parade afloat. His $200,000 check enabled the parade to go on, and the next year he offered to match the contributions of other businesses up to $100,000. Charitable efforts were an ongoing activity for Van Elslander, who often donated money privately to local agencies. Over the years, other beneficiaries of his and the company's generosity included the St. Vincent de Paul organization, the National Cherry Festival, America's Walk for Diabetes, the Holland (Michigan) Tulip Festival, and many others.
By 1992 Art Van's annual sales had topped $220 million, and the company was still seeking new ways to reach customers. One successful idea was the introduction of clearance centers attached to many of the chain's stores. These centers sold damaged or overstocked merchandise at rates from 40 to 70 percent off retail, allowing the company to expand its penetration of the market to yet another price level. Art Van stores were also successful with sales of such accessories as lamps, area rugs, and wall art pieces. To increase sales of such items, products at the company's stores were arranged carefully into harmonious groupings that appealed to the eye. With research showing that customers who made a major furniture purchase often bought accessories to accompany it within 72 hours, the company put a great deal of effort into this category, which was a consistently profitable one.
Art Van Elslander's business acumen and community spirit led him to another new project in 1994, when he and a group of investors purchased the landmark Ponchartrain Hotel in downtown Detroit from the Resolution Trust Corporation. The purchase price was $4 million, and $7 million in renovations were planned. Van Elslander intended to turn the hotel's fortunes around, and immediately aligned the Ponchartrain with Holiday Inn's Crowne Plaza chain, enabling the hotel to benefit from that company's reservations network. The years following the city's deadly 1967 riots had seen Detroit's population drop precipitously, and some areas of downtown Detroit had come to resemble a no-man's land. With this and other major investments taking place in the area, it appeared that the city's badly damaged reputation might finally be on the mend.
A bitter strike at Detroit's two daily newspapers caused controversy for the company in 1995, as picketing union members targeted Art Van stores, which had continued to advertise in the two papers. Art Van filed charges with the National Labor Relations Board in October 1995, alleging that picketers had harassed customers at 11 of its Detroit area locations. The picketers withdrew after a Detroit NLRB official threatened to seek a federal injunction against the six unions involved.
An Upscale Redesign for the Late 1990s
By 1997, following a spurt of growth in the early to mid-1990s, the company had increased in size to a total of 26 stores with over 2,600 employees. An expansion of the flagship store in Warren, Michigan, was being planned at this time, based on company research into shopping patterns and lifestyles. The redesign, unveiled in August 1998, featured a two-story glass atrium entrance, a cappuccino bar, soft lighting, and a more upscale merchandise mix. The company was trying to attract more affluent patrons, while not alienating its core customers. Other stores in the chain were scheduled for similar upgrades, and the most recently built ones had incorporated the design changes from the outset. In November the company opened its 27th store, in northern Michigan's Traverse City. This 62,000-square-foot facility, which followed the new design, also featured a Kid's Castle, first introduced in the Warren makeover. The 1,400-square-foot play space featured climbing structures, a TV room, and a ball-play area. Art Van staff supervised the children while their parents browsed the store. The merchandise offered at Art Van now ranged from bedroom sets and mattresses to dinettes, entertainment centers, home office furniture, sofas, chairs, end tables, grandfather clocks, and children's furniture. Italian leather furniture and Amish-made oak furniture were displayed in specially designed sections of the stores to enhance their appeal.
Striving to distinguish itself for its customer service, Art Van stores not only offered free delivery and set-up of furniture, but also focused on the shopping experience itself, walking customers to their cars with umbrellas on rainy days, loading large purchases into their cars, washing their windshields, and presenting them with a flower. The company also offered a financing plan that required no money down, no interest, and no payments for two years. While competitors tried to match these terms, Art Van's policies proved the most generous.
The company's policies of attentive service, carefully designed stores, attractive financing plans, and heavily advertised sale prices proved an irresistible combination for several generations of Michigan furniture buyers. With its first 40 years in business largely a huge success, and the next Van Elslander generation actively involved in the company, Art Van Furniture seemed assured of continuing dominance of the Michigan furniture market.
Related information about Art
Originally, ‘skill’ (of any kind), a meaning the word has in
everyday contexts. Modern usage referring especially to painting,
drawing, or sculpture emerged by c.1700, but significantly Dr
Johnson's primary meaning of the word (1755) was still ‘The power
of doing something not taught by nature and instinct; as to
walk is natural, to dance is an art.’ This contrast
between art and nature goes back to the Middle Ages. Nor did
Johnson's five other meanings of the word make any reference to
what we nowadays call ‘the visual arts’. However, the modern sense
of art as a uniquely significant form of creation, and of an artist
as a creative genius of a special kind, does seem to have made
headway during Johnson's lifetime. The related concept of fine
arts, considered as sharing common principles and distinct from
science, religion, or the practical concerns of everyday life, also
emerged in the 18th-c, together with a new subject,
aesthetics, the philosophy of art. The artist was now
considered distinct from the artisan, or skilled manual worker. By
the 19th-c, art was normally (instead of occasionally) associated
with the imaginative and creative productions of objects for
abstract contemplation, with no useful function. The highly
significant phrases ‘artistic temperament’ and ‘artistic
sensibility’ occur first in the mid-19th-c. The definition of art
became controversial again in the 20th-c. New forms, such as film,
television, street theatre, pop music, and happenings were claimed
by some to be art, by others, not.
otheruses
By its original and broadest definition, art (from
the Latin ars,
meaning "skill" or
"craft") is the product or
process of the effective application of a body of knowledge, most often using a
set of skills; this meaning is preserved in such phrases as
"liberal arts" and
"martial arts".
However, in the modern use of the word, which rose to prominence
after 1750, ?art? is
commonly understood to be skill used to produce an aesthetic result (Hatcher, 1999). Britannica Online defines it as "the use of skill
and imagination in the creation of aesthetic objects, environments,
or experiences that can be shared with others"Britannica Online. By
any of these definitions of the word, artistic works have existed
for almost as long as humankind, from early pre-historic art to contemporary art. is
the one that has stayed closest to the older Latin meaning, which
roughly translates to "skill" or "craft", and also from an Indo-European
root meaning "arrangement" or "to arrange". A few examples
where this meaning proves very broad include artifact,
artificial, artifice, artillery, medical arts, and military arts. However, there are many other
colloquial uses of the word, all with some relation to its etymology. Often, if the skill
is being used in a lowbrow or practical way, people will consider
it a craft instead of art.
Likewise, if the skill is being used in a commercial or industrial
way, it will be considered design instead of art. On the other hand, crafts and
design are sometimes considered applied art. Some thinkers have argued that the
difference between fine art and applied art has more to do with
value judgments made about the art than any clear definitional
difference (Novitz, 1992). The purpose of works of art may be to
communicate ideas, such as in politically-, spiritually-, or
philosophically-motivated art, to create a sense of beauty (see ?aesthetics?), to explore the
nature of perception, for pleasure, or to generate strong emotions. The purpose may also
be seemingly nonexistent.
The ultimate derivation of 'fine' in 'fine art' comes from the
ancient Greek philosophy of Aristotle, who proposed four causes or
explanations of a thing.
Theories of art
Aesthetics, or the
philosophy of art, often engages in disputes about the best way to
define art. is basically a sociological category, that whatever art schools
and museums, and artists get away with is considered art regardless
of formal definitions. This "institutional definition of art" has
been championed by George Dickie. Most people did not consider the
depiction of a Brillo Box
or a store-bought urinal
to be art until Andy
Warhol and Marcel
Duchamp (respectively) placed them in the context of art (i.e.,
the art gallery),
which then provided the association of these objects with the
values that define art. The placement of an object in an artistic
context is a common characteristic of conceptual art, prevalent
since the 1960s; notably, the Stuckist art movement criticizes this tendency of recent
art.
Proceduralists
often suggest that it is the process by which a work of art is
created or viewed that makes it, art, not any inherent feature of
an object, or how well received it is by the institutions of the
art world after its introduction to society at large. Leo Tolstoy, on the other
hand, claims that what makes something art or not is how it is
experienced by its audience, not by the intention of its creator.
Functionalists, like Monroe Beardsley argue that whether or not a piece
counts as art depends on what function it plays in a particular
context, the same Greek vase may play a non-artistic function in
one context (carrying wine), and an artistic function in another
context (helping us to appreciate the beauty of the human
figure).
Utility of art
Often one of the defining characteristics of fine art as opposed
to applied art, is the absence of any clear usefulness or utilitarian value. It is
also sometimes argued that even seemingly non-useful art is not
useless, but rather that its use is the effect it has on the psyche
of the creator or viewer.
Art is also used by art therapists, psychotherapists and clinical
psychologists as art
therapy. It allows one to symbolize complex ideas and emotions
in an arbitrary language subject only to the interpretation of the
self and peers.
In a social context, it can serve to soothe the soul and promote popular morale. In
a more negative aspect of this facet, art is often utilised as a
form of propaganda, and thus can be used to subtly influence
popular conceptions or mood (in some cases, artworks are
appropriated to be used in this manner, without the creator's
initial intention).
From a more anthropological perspective, art is often a way of
passing ideas and concepts on to later generations in a (somewhat)
universal language.
Classification disputes about art
It is common in the history of art for people to dispute about whether a
particular form or work, or particular piece of work counts as art
or not. Philosophers of Art call these disputes ?classificatory
disputes about art.? For example, Ancient Greek philosophers
debated about whether or not ethics should be considered the ?art of living well.?
Classificatory disputes in the 20th century included: cubist and impressionist paintings,
Duchamp?s urinal, the
movies, superlative
imitations of banknotes, propaganda, and even a crucifix immersed in urine.
Conceptual art
often intentionally pushes the boundaries of what counts as art and
a number of recent conceptual artists, such as Damien Hirst and Tracy Emin have produced
works about which there are active disputes. Video games and role-playing games
are both fields where some recent critics have asserted that they
do count as art, and some have asserted that they do not. For
example, when the Daily
Mail criticized Hirst and Enim?s work by arguing "For 1,000
years art has been one of our great civilising forces.
Controversial art
Famous examples of controversial European art of the 19th
century include Theodore Gericault's "Raft of the Medusa" (1820),
construed by many as a blistering condemnation of the French
government's gross negligence in the matter, Edouard Manet's "Le
D'jeuner sur l'Herbe" (1863), considered scandalous not because of
the nude woman, but because she is seated next to fully-dressed
men, and John
Singer Sargent's "Madame Pierre Gautreau (Madam X)", (1884)
which caused a huge uproar over the reddish pink used to color the
woman's ear lobe, considered way too suggestive and supposedly
ruining the high-society model's reputation.
In the 20th century, examples of high-profile controversial art
include Pablo
Picasso's "Guernica" (1937), considered by most at the time as
the primitive output of a madman, this the sole explanation for its
'hodgepodge of body parts' and Leon Golub's "Interrogation III" (1958), shocking the
American conscience with a nude, hooded detainee strapped to a
chair, surrounded by several ever-so-normal looking 'cop'
interrogators.
In 2001, Eric Fischl
created "Tumbling Woman" as a memorial to those who jumped or fell
to their death on 9/11. Initially installed at Rockefeller Center in
New York City, within a year the work was removed as too
disturbing. Link to images of these
controversial art examples
Forms, genres, mediums, and styles
is a form of literature.
An art form is a specific form for artistic
expression to take, it is a more specific term than art in general,
but less specific than ?genre.? For instance, a painting may be a
still life, an
abstract, a
portrait, or a landscape, and may also
deal with historical or domestic subjects. Is cinematography a
genre of photography (perhaps ?motion photography?) or is it a
distinct form?
An artistic medium is the substance the artistic work is made out
of. No one doubts there is such a thing as land art, but is it best
thought of as a distinct form of art? Or perhaps as a style within
the genre of landscape architecture? we have found sculptures,
cave paintings,
rock paintings and petroglyphs from the upper paleolithic starting roughly 40,000 years
ago, but the precise meaning of such art is often disputed because
we know so little with firmness about the cultures that produced
them.
The great traditions in art have a foundation in the art of one of
the six great ancient civilizations: Ancient Egypt, Mesopotamia, Greece, Rome, India, or
China. They have also
provided us with the first records of how artists worked. For example, this period of Greek
art saw a veneration of the human physical form and the development
of equivalent skills to show musculature, poise, beauty and
anatomically correct proportions
In Byzantine and
Gothic art of the
Western Middle Ages,
art focused on the expression of Biblical and not material truths,
and emphasized. "flat" forms).
The western Renaissance saw a return to valuation of the material
world, and the place of humans in it, and this paradigm shift is
reflected in art forms, which show the corporeality of the human
body, and the three dimensional reality of landscape.
In the east, Islam?s rejection of iconography led to emphasis on
geometric patterns, calligraphy, calligraphy, and architecture. India and Tibet saw
emphasis on painted sculptures and dance with religious painting borrowing many conventions
from sculpture and tending to bright contrasting colors with
emphasis on outlines. China saw many art forms flourish, jade
carving, bronzework, pottery (including the stunning terracotta army of
Emperor Qin), poetry, calligraphy, music, painting, drama, fiction,
etc. Woodblock
printing became important in Japan after the 17th
century.
The western ?Age of Enlightenment? The late 19th century then saw a
host of artistic movements, symbolism, Impressionism, fauvism, etc.
By the 20th century these pictures were falling apart, shattered
not only by new discoveries of relativity by Einstein books.guardian.co.uk/review/story/0,,1035752,00.html and
of unseen psychology by Freud, www.fordham.edu/halsall/mod/modsbook36.html
but also by unprecedented technological development accelerated by
the implosion of civilisation in two world wars. Thus the
parameters of Impressionism, Expressionism, Fauvism, Cubism, Dadaism, Surrealism, etc cannot be maintained very much beyond
the time of their invention. Increasing global interaction during
this time saw an equivalent influence of other cultures into
Western art, such as Pablo Picasso being influenced by African sculpture.
Similarly, the west has had huge impacts on Eastern art in 19th and
20th century, with originally western ideas like Communism and Post-Modernism exerting
powerful influence on artistic styles.
period, where cultures of the world and of history are seen as
changing forms, which can be appreciated and drawn from only with
irony.
Characteristics of art
Here are some common characteristics that art often displays,
it:
- encourages an intuitive understanding rather than a rational
understanding, as, for example, with an article in a scientific
journal;
- was created with the intention of evoking such an
understanding or an attempt at such an understanding in the
audience;
- was created with no other purpose or function other than to
be itself (a radical, "pure art" definition);
- is elusive, in that the work may communicate on many
different levels of appreciation; For example,in the case of
Gericault's
Raft of the
Medusa, special knowledge concerning the shipwreck that
the painting depicts, is not a prerequisite to appreciating it,
but allows the appreciation of Gericault's political intentions
in the piece.
- may offer itself to many different interpretations, or,
though it superficially depicts a mundane event or object,
invites reflection upon elevated themes;
- demonstrates a high level of ability or fluency within a
medium; this characteristic might be considered a point of
contention, since many modern artists (most notably, conceptual
artists) do not themselves create the works they conceive, or do
not even create the work in a conventional, demonstrative sense
(one might think of Tracey Emin's controversial My Bed);
- confers particularly appealing or aesthetically satisfying
structures or forms upon an original set of unrelated, passive
constituents.
Skill
to convey meaning with immediacy and or depth.
A common view is that the epithet ?art?, particular in its elevated
sense, requires a certain level of creative expertise by the
artist, whether this be a demonstration of technical ability (such
as one might find in many works of the Rennaissance) or an
originality in stylistic approach such as in the plays of Shakespeare, or a
combination of these two.
For example, a common contemporary criticism of some modern art occurs along the
lines of objecting to the apparent lack of skill or ability
required in the production of the artistic object. One might take
Tracey Emin's My
Bed, or Hirst's
The Physical Impossibility of Death in the Mind of Someone
Living, as examples of pieces wherein the artist exercised
little to no traditionally recognised set of skills, but may be
said to have innovated by exercising skill in manipulating the
mass media as a
medium. These approaches are exemplary of a particular kind of
contemporary art known as conceptual art.
Judgments of value
Somewhat in relation to the above, the word art is also
used to apply judgments of value, as in such expressions like "that
meal was a work of art" (the cook is an artist), or "the art of
deception," (the highly attained level of skill of the deceiver is
praised). For example, Francisco Goya's painting depicting the Spanish
shootings of 3rd of
May 1808, is a graphic
depiction of a firing squad executing several pleading civilians.
It can arouse aesthetic or moral feelings, and can be understood as a way of
communicating these feelings.
Creative impulse
From one perspective, art is a generic term for any product of
the creative
impulse, out of which sprang all other human pursuits, such as
science via alchemy. One might compare
Kandinsky's inner necessity to this
popular view.
Symbols
Much of the development of individual artist deals with finding
principles for how to express certain ideas through various kinds
of symbolism. For
example, Vasily
Kandinsky developed his use of color in painting through a system of stimulus response, where
over time he gained an understanding of the emotions that can be evoked by
color and combinations of color. Contemporary artist Andy Goldsworthy, on
the other hand, chose to use the medium of found natural objects
and materials to arrange temporary sculptures.
Cultural Traditions of Art
Several genres of art are grouped by cultural relevance,
examples can be found in terms such as:
- Aboriginal
art
- African
art
- American
craft
-
Asian art as
found in:
- Buddhist
art
- Indian
art
- Chinese
art
- Japanese art
- Persian
art
- Tibetan
art
- Thai
art
- Laotian
art
- Korean
art
- Islamic
art
- Latin American Artist
- Mexican artist
- Papua New Guinea
- Visual arts of the United States
-
Western
art
See also
- Art
Gallery
- Abstract
art
- Aesthetics, a
philosophical field related to art
- Applied
art
- Art
criticism
- Art
groups
- Art
history
- Art
sale
- Art
school
- Art styles, periods and movements
- Art techniques and materials
- Art
theft
- Art.Net
- Artist
- Artist
collective
- Beauty
- Definition
of music
- Figurative
art
- Fine
art
- Modern
art
- New Art
Criticism
- Nudity in
art
persian art
-
What Is
Art?
- Women in
art
Bibliography
- Arthur Danto,
The Abuse of Beauty: Aesthetics and the Concept of Art.
2003
- John Whitehead. But is it Art? 1995
- David Novitz, The Boundaries of Art. 1992
- Stephen Davies, Definitions of Art. 1991
Further reading
- Carl Jung,
Man and his Symbols
- Benedetto
Croce, Aesthetic as Science of Expression and General
Linguistic, 1902
- W?adys?aw Tatarkiewicz, A History of Six Ideas: an
Essay in Aesthetics, translated from the Polish by Christopher
Kasparek, The Hague, Martinus Nijhoff, 1980.
- Leo Tolstoy,
What Is
Art?
*
Arts
Additional topics
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