26 minute read
Icon Health & Fitness, Inc. Business Information, Profile, and History
1500 South 1000 West
Logan, Utah 84321
U.S.A.
Company Perspectives:
Icon Health & Fitness is the world's largest manufacturer and marketer of home fitness equipment.
History of Icon Health & Fitness, Inc.
Icon Health & Fitness, Inc. is the world's largest manufacturer of fitness and exercise equipment. Sold under the brand names Weslo, ProForm, HealthRider, Weider, IMAGE, JumpKing, Reebok, and NordicTrack, Icon products include treadmills, stationary bicycles, elliptical trainers, trampolines, strength machines, and related items. Icon sells its products using its own catalog, web sites for each of its brand names, and infomercials; through retailers including Sears, Wal-Mart, and Kmart; and through other marketing methods. Although the company originally sold just to home consumers, it now sells its equipment to commercial users such as health and fitness clubs. Icon thus is a major player in the world of fitness, a multibillion-dollar international industry.
Origins and Predecessor Firms
In 1977 two college students started a small import business that would eventually become Icon Health & Fitness. Longtime friends Scott Watterson and Gary Stevenson were majoring in business at Utah State University in Logan, Utah, when they and Bradley Sorenson incorporated Weslo Design International under Utah law. According to the company's incorporation papers, its original purpose was to 'engage in wholesale and retail sales of clocks, furniture, marble, metals, insulation, and other raw materials and manufactured items, and to engage in export and import sales of such items, and to invest and make investments in real and personal property, and to engage in any business whatsoever ...'. After graduating from Utah State, the founders expanded their product line by selling wood-burning stoves. To balance the seasonal sales of the stoves, they began selling trampolines and minitrampolines, their entry into the exercise equipment field.
By 1983 the young company's annual sales had reached about $30 million, mostly from the sales of both kinds of trampolines and also exercise bicycles. At that point Stan Tuttleman, a Philadelphia businessman, bought 55 percent of Weslo, including all interests of Blaine Hancy, an early partner of Watterson and Stevenson.
Under Tuttleman's ownership, Weslo continued to grow, reaching 1988 annual sales of about $60 million. In 1988 Weider Health and Fitness acquired Weslo and ProForm and made them subsidiaries of the privately owned company founded by Ben and Joe Weider. Stevenson and Watterson continued to manage Weslo with stock options as an incentive. With new products such as motorized treadmills, Weslo's annual sales reached $202.4 million in 1991.
In 1993 the company began using television information commercials or infomercials to sell its products. Cofounder Scott Watterson in Icon's January 1996 newsletter said, 'Where we once marketed our products exclusively to the retail trade, the introduction of infomercials opened doors for our company to successfully reach the consumer directly.' Icon's first major infomercial demonstrated the benefits of the ProForm Crosswalk treadmill. By January 1995 Icon's direct marketing program included print, broadcast, and direct-mail operations.
Celebrities such as skater Peggy Fleming, baseball star George Brett, and NFL quarterbacks Roger Staubach and Steve Young eventually promoted Icon products in infomercials and various other formats.
The Formation of Icon Health & Fitness
Weider originally considered taking Weslo, Inc. and ProForm Fitness Products, Inc. public, but instead the owners decided to sell the two subsidiaries to Bain Capital, a Boston-based investment firm headed by Mitt Romney, who had ties to Utah through his membership in The Church of Jesus Christ of Latter-day Saints. Weider initially received $159.3 million in cash while keeping 25 percent ownership. In addition to Bain Capital, the new owners included founders Stevenson and Watterson and other executives. They incorporated Icon Health & Fitness, Inc. on November 14, 1994 by combining Weslo; ProForm; Legend Products, Inc.; and American Physical Therapy Inc., a Weider division. Watterson became Icon's chairman and CEO, while Stevenson served as president and chief operating officer.
Product innovations continued to fuel Icon's growth in the mid-1990s. For example, in 1995 the company introduced ProForm Crosswalk treadmills with a trademarked Space Saver feature that allowed home users to store the Crosswalk vertically. In 1996 Icon added 25,000 square feet of office space to its Logan, Utah headquarters.
In 1996 Icon sold bonds to raise $82.5 million, most of which was used the following year to acquire HealthRider Corporation, a Salt Lake City company that sold a popular line of exercise equipment. Gary H. Smith and his wife, Helen, had in 1990 discovered the HealthRider machine designed by Doyle Lambert. After acquiring the patent rights, the Smiths incorporated ExerHealth Inc. in March 1991, with Gary Smith as the new company's president and CEO. In 1992 ExerHealth began using infomercials to sell its HealthRider, primarily to those at least 40 years old. The company added aeROBICRider and SportRider, two lower-priced versions of its original product, and added over 250 retail outlets in 33 states by 1996. In 1995 the firm began international sales by using LaForza Limited to distribute its products in Europe. With the addition of HealthRider's annual sales of $250 million in 1995, Icon's sales in 1996 reached about $1 billion.
Business in the Late 1990s and Beyond
In 1997 Icon acquired Hoggan Health Industries, a 20-year-old exercise equipment manufacturer. Unlike Icon, with its emphasis on home exercisers, Hoggan made equipment for institutional use in rehabilitation and fitness centers. Icon's annual sales were $836.2 million in fiscal 1997.
That same year Icon faced two challenges. First, in June 1997 the Federal Trade Commission (FTC) charged Icon and three other fitness equipment companies with false advertising that exaggerated their machines' fitness and weight-loss benefits. While denying any wrongdoing, Icon and the other companies admitted they could not back up any of their advertising claims. They all agreed to not make future claims without valid documentation. No fines or penalties were involved. The four companies settled quickly with the FTC to avoid expensive court actions. Also in 1997 Icon voluntarily recalled 78,000 ProForm R930 Space Save Riders after receiving reports of injuries due to the product's tendency to close into the upright storage position while being used. Icon cooperated in this recall with the Consumer Product Safety Commission, which worked with many other companies to prevent more injuries from similar products.
In the late 1990s NordicTrack, another leader in the exercise equipment industry, declared bankruptcy and then was purchased by Icon. Started in 1976 by Minnesota inventor Ed Pauls, NordicTrack had helped pioneer the fitness machine industry with its popular cross-country skiing device. In 1986 CML Group Inc. purchased NordicTrack, and sales continued to increase. From its peak sales of $477 million in 1993, NordicTrack declined to $267 million in 1997. Facing stiff competition from makers of a variety of equipment, NordicTrack started 125 permanent retail mall stores and set up 100 temporary mall kiosks, instead of just relying on its usual infomercials and other forms of direct marketing. That 'clumsy expansion was an invitation to disaster,' said Jay Weiner in the December 14, 1998 Business Week. Faced with a saturated market, NordicTrack filed for Chapter 11 bankruptcy in November 1998. Icon Health & Fitness bid first to acquire NordicTrack, and in December 1998 NordicTrack announced its intent to be acquired by Icon. The Utah company paid $12 million for the Chaska, Minnesota-based firm, which by that time had closed its retail stores.
Although NordicTrack had declined as a business, its brand name remained popular. Icon used that reputation as it offered new NordicTrack brand products. By 2000 NordicTrack treadmills, ellipticals, recumbent bikes, and strength machines were available, some with small TV screens and Internet access.
In the late 1990s Icon began offering its products through licensing agreements with other firms. For example, in 1998 it signed an agreement with Reebok to produce home exercise equipment to be sold under the Reebok name. By 2000 it offered brand names NordicTrack, ProForm, and HealthRider under various licensing agreements. Meanwhile, Icon in 1998 introduced its new ProForm Club Series of commercial treadmills, which surprised the fitness industry since ProForm previously was sold just to home consumers.
At the end of its fiscal year ending May 31, 1999, Icon Health & Fitness recorded total annual sales of $710 million, down about five percent from its 1998 total of $749 million. It also had a net loss in 1999 of $7.8 million compared to a 1998 net loss of $9.5 million. In fiscal 1999, 'ICON chose to reduce its sales to longtime customers Service Merchandise, Venture Stores and Caldor, all of whom had credit problems,' said Icon spokesperson Colleen Logan in a September 1, 1999 Business Wire. 'That choice, although it reduced the Company's topline sales, helped protect its financial position.'
Also in 1999 Icon introduced a web site for its recently acquired line of NordicTrack products. Cyber shoppers at www.nordictrack.com were invited to buy the company's products on a retail basis or through an online auction system. The interactive site also allowed people to type in personal data and then receive a health report with recommendations for better health.
By early 2000 Icon expanded its use of the Internet by introducing iFit.com, host to 'the world's first internet-controlled fitness equipment,' according to a February 8, 2000 Business Wire. This new technology allowed exercisers to plug their equipment into their computers and then use the iFit.com web site to select various programs that could adjust speed, incline, resistance levels, or weight levels to get the best workout. The iFit.com technology received several awards in 2000, including a Best Value honor from the Good Housekeeping Institute and the Most Innovative Product designation from The Sports Authority.
In 2000 ICON began designing and manufacturing eight models of scooters priced from $39 to $129. ICON distributed its more expensive scooters through Sears and also The Sports Authority, Dick's Sporting Goods, Oshman's, and other sporting goods stores. Scooters were first sold in early 1999 by other companies primarily to children, teenagers, and young adults. According to Huffy Vice-President Bill Smith in the Sporting Goods Business on October 11, 2000, about 50,000 scooters were sold in 1999, but he expected at least five million would be sold by the end of 2000.
Groundbreaking was held in August 2000 for a new Texas industrial park that Icon would occupy. Located in Mesquite in the Dallas-Fort Worth area, the Skyline Business Park would accommodate Icon's plans for a 400,000-square-foot distribution facility.
In December 2000 ICON announced it would not participate in the Super Show 2001 in Las Vegas. Described as the world's major trade show for sports equipment and fitness apparel, the Super Show had included ICON ever since it was first held in 1986. The show's general decline in the late 1990s and bad timing were two factors involved in ICON's decision, which was supported by spokepersons from both Sears and Dick's Sporting Goods.
Icon in January 2001 announced its acquisition of Ground Zero Design, a manufacturer of exercise equipment that had been founded in 1999. Based in Colorado Springs, Ground Zero planned to remain in Colorado Springs as an Icon division employing about 35 people. Icon purchased Ground Zero to help it enter the commercial market. 'Icon dominates the consumer business; virtually everything you see at Sears or Sam's Club is Icon under various brand names,' explained Roy Simonson, Ground Zero's cofounder in the Colorado Springs Gazette-Telegraph. 'But they have no experience in the commercial market. They were looking for someone with fresh ideas already connected to the industry.' Simonson designed what writer Steven Saint called Ground Zero's '15-piece line of nontraditional training machines designed to follow the movement of the user's body rather than dictate a certain position or movement.'
At the start of the new millennium, Icon faced several challenges. It had to continue to find new customers, since most fitness machine owners would not consider purchasing a second fitness machine. Their customers were limited to middle or upper-class people or clubs that catered to such individuals. The good news was that the U.S. economy, although declining, remained basically healthy, so many could afford to purchase their products. Many overweight and unfit Americans had much to gain from treadmills, the main fitness product sold in the United States, and other devices that Icon offered. The fitness equipment industry praised Icon's high-tech innovations, one of the company's obvious strengths. Icon also benefitted from leadership continuity, for its cofounders Scott Watterson and Gary Stevenson remained in charge of leading their company into the 21st century.
Principal Divisions: JumpKing; ProForm; Weslo; NordicTrack; HealthRider; Image.
Principal Competitors: Brunswick Corporation; Cybex International; Guthy-Renker Corporation.
Related information about Icon
A representation of Christ, the Virgin Mary, angels, saints, or
even events of sacred history, used since the 5th-c for veneration
and an aid to devotion, particularly in the Greek and Russian
Orthodox Churches. They are typically in Byzantine style, flat, and
painted in oils on wood, often with an elaborately decorated gold
or silver cover. They are believed to be the channel of blessing
from God.
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-
For other senses of this word, see icon
(disambiguation). For a list of icons for use on Wikipedia,
see Wikipedia:Icons.
An icon (from Greek , eikon, "image") is an image, picture, or
representation; in computers an icon is a symbol on
the monitor used to signify a command; by extension,
icon is also used, particularly in modern popular
culture, in the general sense of symbol —
In Eastern Orthodoxy and other icon-painting Christian
traditions, the icon is generally a flat panel painting depicting a
holy being or object such as Jesus, Mary, saints, angels, or the cross. Icons may also be cast in metal, carved in stone,
embroidered on cloth, done in mosaic work, printed on paper or
metal, etc.
Images in religion
Throughout history religion has often made use of images,
whether in two dimensions or three. Some, such as Hinduism, have a very rich
iconography called murti,
while others, such as Islam, severely limit the use of visual
representations.
There is no evidence of the making and use of painted icons or of
similar religious images by Christians within the New Testament
writings. Dr. Steven Bigham writes (Early Christian Attitudes
Toward Images, Orthodox Research Institute, 2004), "The first
thing to note is that there is a total silence about Christian and
non-idolatrous images. In other words, relying only upon the New
Testament as evidence of no painted icons amounts to an argument
from silence.
Though the word eikon is found in the New Testament (see
below), it is never in the context of painted icons. There were, of
course, Christian paintings and art in the early catacomb churches.
Many can still be viewed today, such as those in the catacomb
churches of Domitilla and San Callisto in Rome.
The earliest written records available of Christian images treated
like icons are in a pagan or Gnostic context. Irenaeus, in his Against Heresies 1:25;6,
says of the Gnostic Carpocratians, ?They also possess images,
some of them painted, and others formed from different kinds of
material; They crown these images, and set them up along with the
images of the philosophers of the world that is to say, with the
images of Pythagoras, and Plato, and Aristotle, and the rest.
A criticism of image veneration is found in the apocryphal
Acts of John
(generally considered a gnostic work), in which the Apostle John discovers that
one of his followers has had a portrait made of him, and is
venerating it:
(27) ?...he John went into the bedchamber, and saw the portrait
of an old man crowned with garlands, and lamps and altars set
before it. and even later, in the account given by Evagrius, the
painted image is transformed into an image that miraculously
appeared on a towel when Christ pressed the cloth to his wet face
(Veronica and her Cloth, Kuryluk, Ewa, Basil Blackwell,
Cambridge, 1991). In 1204 it was lost when Constantinople was
sacked by Crusaders.
Elsewhere in his Church History, Eusebius reports seeing
what he took to be portraits of Jesus, Peter and Paul, and also
mentions a bronze statue at Banias / Paneas, of which he wrote,
"They say that this statue is an image of Jesus" (H.E. I.B.
When Christianity was legalized by the emperor Constantine within
the Roman Empire in the early 4th Century, huge numbers of pagans
became converts.
Images from
Constantine to Justinian
After the legalization of Christianity under Constantine, and
its adoption as the Roman state religion under Theodosius I, Christian art
began to change not only in quality and sophistication, but also in
nature. However, in the Old Testament we read of prophets having
dreams of various heavenly figures, including a vision of God who
appeared to Daniel as an elderly man, the "Ancient of Days".
It is also in this period that the first mention of an image of
Mary painted from life appears, though earlier paintings on cave
walls bear resemblance to modern icons of Mary. In later tradition
the number of icons of Mary attributed to Luke would greatly
multiply.
Early icons such as those preserved at the Monastery of St. Catherine at Sinai are realistic in
appearance, in contrast to the later stylization. They are very
similar to the mummy
portraits done in encaustic wax and found at Faiyum in Egypt. Augustine of Hippo
(354-430) said that no one knew the appearance of Jesus or that of
Mary (De Trinitatis 8:4-5), though it should be noted that
Augustine wasn't a resident of the Holy Lands and therefore wasn't
familiar with the local populations and their oral traditions.
form, and that as punishment his hands withered.
Though their development was gradual, we can date the full-blown
appearance and general ecclesiastical (as opposed to simply popular
or local) acceptance of Christian images as venerated and
miracle-working objects to the 6th century, when, as Hans Belting
writes, "We first hear of the church's use of religious
images...(Likeness and Presence, University of Chicago
Press,1994). Cyril Mango writes, "In the post-Justinianic period
the icon assumes an ever increasing role in popular devotion, and
there is a proliferation of miracle stories connected with icons,
some of them rather shocking to our eyes" (The Art of the
Byzantine Empire 312-1453, University of Toronto Press,
1986).
The Iconoclast period
-
Main article: Iconoclasm There was a continuing opposition to
misuse of images within Christianity from very early times.
Nonetheless, popular favoritism for icons guaranteed their
continued existence, while as yet no systematic apologia for or
against icons, or doctrinal authorization or condemnation of
icons existed.
The use of icons was seriously challenged by Byzantine Imperial
authority in the 8th century. Though by this time opposition to
images was strongly entrenched in Judaism and in the rising
religion of Islam, attribution of the impetus toward an
iconoclastic movement in Eastern Orthodoxy to Muslims or Jews
"seems to have been highly exaggerated, both by contemporaries
and by modern scholars" (see Pelikan, The Spirit of Eastern
Christendom).
Though significant in the history of religious doctrine, the
Byzantine controversy over images is not seen as of primary
importance in Byzantine history. (Patricia Karlin-Hayter, Oxford
History of Byzantium, Oxford University Press, 2002).
The Iconoclastic Period began when images were banned by Emperor
Leo III
sometime between 726 and 730. Under his son Constantine V, an
ecumenical council forbidding image veneration was held at Hieria
near Constantinople in 754. Image veneration was later reinstated
by the Empress
Regent Irene, under whom another ecumenical council was held
reversing the decisions of the previous iconoclast council and
taking its title as Seventh Ecumenical Council. Then the ban was
enforced again by Leo V in 815. And finally icon veneration was decisively
restored by Empress Regent Theodora.
Icons in Greek-speaking regions
Icons are used particularly among Eastern Orthodox,
Oriental
Orthodox, Coptic and Eastern Rite
Catholic Churches.
As was described above, the icon painting tradition developed in
Byzantium, with Constantinople as the chief city. We have only a
few icons from the 11th century and no icons dating from the two
centuries that preceded it, firstly because of the Iconoclastic
reforms during which many were destroyed, secondly because of
plundering by Venetians in 1204 during the Crusades, and finally the
taking of the city by the Islamic Turks in 1453.
It was only in the Comnenian period (1081-1185) that the cult of the icon
became widespread in the Byzantine world, partly on account of the
dearth of richer materials (such as mosaics, ivory,
and enamels), but also
because a special screen
for icons was introduced in ecclesiastical practice.
In the late Comnenian period this severity softened, and emotion,
formerly avoided, entered icon painting. Major monuments for this
change include the murals at Daphni (ca. 1100) and Nerezi near Skopje (1164). The Theotokos of
Vladimir (ca. 1115, illustrated to the right) is probably the
most representative monument to the new trend towards spirituality
and emotion.
The tendency toward emotionalism in icons continued in the Paleologan Period, which
began in 1261. In the last half of the 1300s, Paleologan saints
were painted in an exaggerated manner, very slim and in contorted
positions, that is, in a style known as the Paleologan Mannerism,
of which Ochrid's Annunciation is a superb example.
After the fall of Constantinople to the Turks in 1453, the
Byzantine tradition was carried on in regions previously influenced
by its religion and culture--the Balkans and Russia, Georgia, and in
the Greek-speaking realm, on Crete.
Crete, at that time, was under Venetian control and became a
thriving center of art of the Scuola di San Luca, the
"School of St. Luke," an organized guild of painters. In 1669 the
city of Heraklion, on Crete, which at one time boasted at least 120
painters, finally fell to the Turks, and from that time Greek icon
painting went into a decline, with a revival attempted in the 20th
century by art reformers such as Photios Kontoglou, who
emphasized a return to earlier styles.
Icons in Russia
-
Main article: Russian icons
Russian icons are typically paintings on wood, often small,
though some in churches and monasteries may be as large as a table
top. Many religious homes in Russia have icons hanging on the wall in the krasny
ugol, the "red" or "beautiful" corner. There is a rich history
and elaborate religious symbolism associated with icons. In Russian
churches, the nave is
typically separated from the sanctuary by an iconostasis (Russian ikonostás) a wall of
icons.
The use and making of icons entered Kievan Rus' (which later
expanded to become the Russian Empire) following its conversion to
Orthodox Christianity from the Eastern Roman (Byzantine)Empire in
988 A.D. As time passed, the Russians - notably Andrei Rublev and Dionisius - widened the
vocabulary of types and styles far beyond anything found elsewhere.
The personal, improvisatory and creative traditions of Western
European religious art are largely lacking in Russia before the
17th century, when Simon Ushakov's painting became strongly influenced by
religious paintings and engravings from both Protestant and
Catholic Europe.
In the mid-17th century changes in liturgy and practice
instituted by Patriarch Nikon resulted in a split in the Russian
Orthodox Church. The traditionalists, the persecuted "Old
Ritualists" or Old
Believers," continued the traditional stylization of icons,
while the State Church modified its practice. From that time icons
began to be painted not only in the traditional stylized and
nonrealistic mode, but also in a mixture of Russian stylization and
Western European realism, and in a Western European manner very
much like that of Catholic religious art of the time. The Stroganov movement and
the icons from Nevyansk
rank among the last important schools of Russian
icon-painting.
Icon traditions in other regions
-
Main article: Romanian icons
In Romania, icons
painted as reversed images on glass and set in frames were common
in the 19th century and are still made. Athos were gradually
replaced by small, locally produced icons on glass, which were much
less expensive and thus accessible to the Transylvanian
peasants..." (Romanian Icons on Glass, Dancu, Juliana and
Dumitru Dancu, Wayne State University Press, 1982).
The Egyptian Coptic Church and the Ethiopian Church also have distinctive, living icon
painting traditions.
The Protestant Reformation
The abundant use and veneration historically accorded images in
the Roman Catholic Church was a point of contention for Protestant
reformers, who varied in their attitudes toward images. A joint
Lutheran-Orthodox statement in Helsinki reaffirmed the Ecumenical
Council decisions on the nature of Christ and the veneration of
images:
"The Seventh Ecumenical Council, the Second Council of Nicaea in
787, which rejected iconoclasm and restored the veneration of icons
in the churches, was not part of the tradition received by the
Reformation. Yet, Lutherans and Orthodox are in agreement that the
Second Council of Nicaea confirms the christological teaching of
the earlier councils and in setting forth the role of images
(icons) in the lives of the faithful reaffirms the reality of the
incarnation of the eternal Word of God, when it states: "The more
frequently, Christ, Mary, the mother of God, and the saints are
seen, the more are those who see them drawn to remember and long
for those who serve as models, and to pay these icons the tribute
of salutation and respectful veneration. Certainly this is not the
full adoration in accordance with our faith, which is properly paid
only to the divine nature, but it resembles that given to the
figure of the honored and life-giving cross, and also to the holy
books of the gospels and to other sacred objects" (Definition of
the Second Council of Nicaea)."
Icons and images in contemporary Christianity
Today attitudes can vary even from church to church within a
given denomination, whether Catholic or Protestant. Protestants
generally use religious art for teaching and for inspiration, but
such images are not venerated as in Orthodoxy, and many Protestant
church sanctuaries contain no imagery at all.
After the Second Vatican Council declared in the 1960s that the use
of statues and pictures in churches should be moderate, most
statuary was removed from many Catholic Churches. Present-day
imagery within Roman Catholicism varies in style from traditional
to modern, and is often affected by trends in the art world in
general.
Icons are often illuminated with a candle or jar of oil with a
wick. (Beeswax for candles and olive oil for oil lamps are
preferred because they burn very cleanly, although other materials
are sometimes used.) The illumination of religious images with
lamps or candles is an ancient practice pre-dating
Christianity.
Historically and up to this day, among conservative Eastern
Orthodox Christians there are reports of particular, miraculous
icons that exude fragrant, healing oils, or perform miracles upon
petition by the believers. Islands like that of Tinos are renowned for possessing
such "miraculous" icons, and are visited every year by thousands of
believers, with the purpose of petitioning these icons.
Eastern Orthodox and Roman Catholic teaching about Icons
Icons are used particularly in Eastern Orthodox, Coptic
Orthodox, Oriental Orthodox, and Eastern-rite Catholic
churches.
The Eastern Orthodorx view of the origin of icons is quite
different from that of some secular scholars and from some in
contemporary Roman Catholic circles: "The Orthodox Church
maintains and teaches that the sacred image has existed from the
beginning of Christianity" (Leonid Ouspensky, Theology of
the Icon," St. Vladimir's Seminary Press, 1978). Thus accounts such
as that of the miraculous "Image Not Made by Hands," and the
weeping and moving "Mother of God of the Sign" of Novgorod are
accepted as fact: "Church Tradition tells us, for example, of
the existence of an Icon of the Savior during His lifetime (the
"Icon-Made-Without-Hands") and of Icons of the Most-Holy Theotokos
Mary immediately after Him." (These Truths we Hold, St.
Tikhon's Seminary Press, 1986). Eastern Orthodox further believe
that "a clear understanding of the importance of Icons" was part of
the church from its very beginning, and has never changed, although
explanations of their importance may have developed over time.
Also, icons served as tools of edification for the faithful during
most of the history of Christendom when most couldn't read nor
write.okai?
Eastern Orthodox find the first instance of an image or icon in the
Bible when God made man in His own image (Septuagint Greek
eikona), recorded in Genesis 1:26-27. Eastern Orthodox
believe these qualify as icons, in that they were visible images
depicting heavenly beings and, in the case of the cherubim, used to
indirectly indicate God's presence above the Ark.
In Numbers it is written that God told Moses to make a bronze
serpent and hold it up, so that anyone looking at the snake would
be healed of their snakebites. John of Damascus also regarded the brazen serpent
as an icon. Further, Jesus Christ himself is called the "image of
the invisible God" in Colossians 1:15, and is therefore in one
sense an icon. As people are also made in God's images, people are
also considered to be living icons, and are therefore "censed"
along with painted icons during Orthodox prayer services. This is
because the theology behind icons is closely tied to the
Incarnational theology of the humanity and divinity of Jesus, so
that attacks on icons typically have the effect of undermining or
attacking the Incarnation of Jesus himself as elucidated in the
Ecumenical Councils.
The Eastern Orthodox teaching regarding veneration of icons is that
the praise and veneration shown to the icon passes over to the
archetype (Basil of Caesarea,On the Holy Spirit 18:45:
"The honor paid to the image passes to the prototype"). Thus
to kiss an icon of Christ, in the Eastern Orthodox view, is to show
love towards Christ Jesus himself, not mere wood and paint making
up the physical substance of the icon.
The Latin Church of the West, which after 1054 was to become
separate as the Roman Catholic Church, accepted the decrees of the
iconodule Seventh Ecumenical Council regarding images. This view of
images as educational is shared by most Protestants.
Catholics also, however, accept in principle the Eastern Orthodox
veneration of images, believing that whenever approached, images of
the cross, saints, etc. The word eikon is found in:
- Genesis 1:26-27;
- Genesis 5:1-3;
- Genesis 9:6;
- Deuteronomy 4:16
- 1 Samuel (1 Kings) 6:11 (Alexandrian manuscript);
- 2 Kings 11:18;
- 2 Chronicles 33:7;
- Psalm 38:7
- Psalm 72:20;
- Isaiah 40, 19-20;
- Ezekiel 7:20;
- Ezekiel 8:5 (Alexandrian manuscript);
- Ezekiel 16:17;
Ezekiel 23:14;
Daniel 2:31,32,34,35;
Daniel 3:1,2,3,5,7,11,12,14,15,18;
Hosea 13:2
Be aware that Septuagint numberings and names and the English
Bible numberings and names are not uniformly identical.
Eikon in the New Testament
In the New Testament the term is used for everything from Jesus
as the image of the invisible God (Colossians 1:15) to the image of
Caesar on a Roman coin to the image of the Beast in the
Apocalypse (Revelation 14:19).
- Revelation 13:13;
- Revelation 13:15;
- Revelation 14:9;
- Revelation 14:11
- Revelation 15:2
- Revelation 16:2
- Revelation 19:20;
- Revelation 20:4.
See also
(col-begin)
(col-break)
- Christian
symbolism
- Crucifix
- Emblem
- Iconoclasm
- Iconography
- Iconostasis
- Ideogram
- Idolatry
(col-break)
- Image
- Proskynetarion
- Symbol
- Symbolism
- Religious
symbolism
- Religious topics
- Templon
- Veneration
(col-end)
Chronology
Key Dates:
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1977: Weslo Design International, Incorporated is founded.
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1988: Weider Health and Fitness, Inc. purchases Weslo and ProForm.
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1990: Weider acquires Image Inc.
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1991: Weider acquires JumpKing Inc.
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1992: Weider acquires Legend Sporting Goods.
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1993: A direct consumer sales campaign is started by using infomercials.
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1994: Icon Health & Fitness, Inc. is created as a Delaware corporation; ProForm becomes registered as an ISO 9001 manufacturer.
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1995: Icon acquires Image, Inc., a Utah corporation.
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1997: Icon acquires HealthRider Corporation and Hoggan Health Industries.
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1998: Icon licenses Reebok home exercise equipment; CML Group Inc. announces in December its sale of bankrupt NordicTrack to Icon.
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1999: Icon completes a major financial restructuring to reduce its heavy debt load.
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2001: Company announces its agreement to acquire Ground Zero Design of Colorado Springs.
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