3102 Oak Lawn Avenue, Suite 215
Dallas, Texas 75219
U.S.A.
Company Perspectives:
Our strategy is to own and program top performing Spanish-language radio stations, principally in the 15 largest Spanish-language radio markets in the United States.
History of Hispanic Broadcasting Corporation
Hispanic Broadcasting Corporation (HBC) is the largest Spanish-language radio broadcasting company in the United States. As of mid-2000 it owned and programmed 45 radio stations in 13 markets. The company's stations were located in 12 of the 15 largest Hispanic markets in the United States, including Los Angeles, New York, Miami, San Francisco/San Jose, Chicago, Houston, San Antonio, Dallas/Fort Worth, McAllen/Brownsville/Harlingen in Texas, San Diego, Phoenix, and El Paso. HBC also operates the HBC Radio Network, one of the largest Spanish-language radio broadcast networks in the United States in terms of audience size.
From a Single Radio Station in Hawaii: 1960s-1995
The Heftel family owned and operated a radio station in Hawaii, KSSK-AM, beginning in the mid-1960s and continuing through the 1970s and 1980s. In 1979 the Heftel family added a second station, KSSK-FM. Cecil Heftel was a Democrat representing Hawaii in the U.S. Congress from 1977 to 1986. In 1986 he left Congress and began concentrating on Hispanic radio, acquiring KLVE-FM in Los Angeles. Both of the Hawaii stations were sold in 1990 to allow the company to focus on its mainland stations in Los Angeles and other media-related ventures in Los Angeles and Miami.
Heftel Broadcasting Corporation, which would change its name to Hispanic Broadcasting Corporation in 1999, was incorporated in Delaware in 1992. Initially, Heftel owned an AM-FM combination in Los Angeles, KTNQ-AM, and KLVE-FM. Cecil Heftel was also a partner with Amacio Suarez in a dominant AM-FM combination in Miami, WRTO, and WAQI.
In 1993 Heftel announced plans to merge with the Spanish Radio Network to create the largest Spanish-language radio company in the United States. The Spanish Radio Network owned four radio stations: WQBA-AM-FM in Miami, WADO-AM in New York, and WGLI-AM in Babylon, New York.
In 1994 Heftel signed an agreement with Mexico's Grupo Radio Centro to acquire its U.S. network, Cadena Radio Centro. In exchange, Grupo Radio Centro would invest $20 million in Heftel, which would make an initial public offering (IPO) of stock. Cadena Radio Centro had 64 affiliates in the United States and 12 in Puerto Rico. At this time Heftel owned two radio stations in Los Angeles and was part owner of two in Miami. With the acquisition of Cadena Radio Centro for $6.5 million, Heftel reached approximately 88 percent of the U.S. Hispanic population.
In mid-1994 Heftel announced plans to expand and become the largest radio station group of Hispanic formatted stations in the United States. It planned to acquire another station in Miami, three in Dallas, and one in New York. The company planned to offer four million shares of stock in its IPO to raise about $47 million. By the end of 1994 Heftel had acquired KCYT-FM in Dallas/Fort Worth for $1.9 million.
Clear Channel Communications Inc. As Minority Owner: 1995-2000
In May 1995 Clear Channel Communications Inc. purchased $30 million of Heftel nonvoting stock. Heftel by this time owned 15 Spanish-language radio stations in the United States. The purchase gave Clear Channel a 20 percent interest in Heftel, but less than five percent of its voting stock. At the beginning of 1996 Heftel and its subsidiary Cadena Radio Centro radio network obtained the exclusive sales, marketing, and distribution rights to CNN Radio Noticias, a Spanish-language radio news service.
In mid-1996 Heftel was involved in a three-way deal with Clear Channel Communications and Tichenor Media System Inc. that made Heftel the largest radio broadcaster to Hispanics in the United States. Through a tender offer totaling about $206 million, Clear Channel increased its holdings of Heftel stock to 63 percent and installed its own board of directors. Heftel chairman and founder Cecil Heftel gave up his position, and Clear Channel president Lowry Mays became president of Heftel temporarily. Clear Channel would maintain Heftel as an independent, publicly traded company.
The second part of the deal involved a merger of Tichenor, which owned about 20 Spanish-language radio stations, and Heftel into a new company that would own 39 Hispanic stations and cover all of the top ten Hispanic markets. Head of the new company, which continued as Heftel Broadcasting Corporation, would be McHenry T. Tichenor, Jr., president of Tichenor Media System. The merger between Tichenor and Heftel was completed in February 1997, leaving Clear Channel with about 43 percent ownership of the new company. The merger-acquisition made Clear Channel the second largest owner of radio stations in the United States at the time, with about 100 radio stations in addition to 18 TV stations. As a result of the merger, Heftel's assets nearly tripled from $164 million to $479 million.
At the end of 1996 Heftel owned the top-rated Hispanic radio station in the United States: KLVE-FM of Los Angeles, which played a mix of Spanish ballads and English-language songs aimed at Hispanic listeners. Heftel had acquired the station in 1986, and as of 1994 when Heftel went public it was pulling only about a three percent share of the Los Angeles market. At the time the station was broadcasting a broad mix of international Spanish hits. When research revealed that the audience preferred romance, it switched to soft Spanish love ballads. By spring 1995 it was the city's top-ranked radio station.
Through Heftel, Clear Channel put down $10 million for an option to buy the low-ranking KCSA-FM of Glendale, California from Gene Autry-owned Golden West Broadcasters and change its format to Spanish. The station was acquired for $102.5 million and the format changed in February 1997. Heftel founder Cecil Heftel's son, Richard Heftel, was president and general manager of the company's Los Angeles stations.
Reflecting the merger with Tichenor, Heftel turned a profit of $18.8 million in 1997, a substantial turnaround from a $45.4 million loss in 1996. In 1998 a secondary offering of stock raised $205.2 million, which would be used to reduce debt and finance acquisitions.
Expansion Through Acquisitions: 1998-2000
In March 1998 Heftel announced that it would acquire KKPN-FM of Houston for $54 million from SFX Broadcasting and change the programming to a Spanish-language format. In Houston, Heftel also owned two stations, Estero Latino on FM and KLAT, known as La Tremenda, on AM. SFX had to divest the station to comply with federal regulations. During the second quarter of 1998 Heftel launched WCAA-FM in New York, which was formerly WNWK, and changed the call letters of Houston station KKPN to KLTN after acquiring it.
In August 1998 Heftel acquired two radio stations in San Diego County for $65 million from Jacor Communications Inc. The two stations' new call letters would be KEBN, dubbed 'K-Buena,' and KLQV, which would be marketed as 'K-Love.' Jacor was required by government regulators to divest the stations to comply with rules governing another acquisition.
In February 1999 Heftel acquired KHOT-FM in Phoenix for $18.3 million in cash from New Century Arizona. Phoenix was the 12th largest Hispanic market. The acquisition gave Heftel ownership of 40 stations in the top 15 Hispanic markets, including 20 stations in the top ten.
Around this time Heftel united its radio stations into a national network to be called the HBC Radio Network. The new network allowed Heftel to offer advertisers a national Hispanic audience with local programming. Stations in the network would not all receive uniform programming. Rather, certain shows from certain markets would be rebroadcast on them. One popular morning show originating in Los Angeles was broadcast on Heftel stations in San Francisco, Houston, San Antonio, Dallas, Chicago, Las Vegas, El Paso, and McAllen, Texas. Other network programs would include lifestyle news and reports from People en Espanol, a program of regional music, and a sports roundup localized for individual markets. When the HBC Radio Network launched on February 26, 1999, it was heard on 39 stations that reached more than 18.5 million people, or 65 percent of the U.S. Hispanic population.
In March 1999 Heftel acquired KISF-FM in Las Vegas for $20.3 million from Radio Vision, giving it two Spanish-language radio stations in that market. Las Vegas's Hispanic population was growing at the rate of nearly 16 percent a year.
In April 1999 Heftel entered a new national sales and programming alliance with Z-Spanish Media Corp. Radio stations in 19 of the top 20 Hispanic markets would be packaged jointly by Heftel and Z-Spanish for network advertisers. Heftel's stations reached 65 percent of the Hispanic population, while Z-Spanish stations reached another ten percent. Heftel also swapped its KRTX-FM serving Houston for Z-Spanish station KLNZ-FM in Phoenix.
Heftel and Z-Spanish Media soon became more closely related, with Heftel purchasing another 4.1 percent of the company to raise its interest to slightly more than ten percent. Z-Spanish, in turn, said it would affiliate its 34 radio stations with Heftel's newly created HBC Radio Network, giving the new network coverage of 19 of the United States' top 20 Hispanic markets.
In mid-1999 Heftel changed its name to Hispanic Broadcasting Corporation to better reflect the nature of its business. The company had a market capitalization of $2 billion. Hispanic Broadcasting Corporation (HBC) could boast more than seven million listeners for its 42 owned or operated radio stations. The company planned to move into new markets and add stations to its existing bases. Spanish-language advertising was estimated to be growing at two to three times the rate of the general market. Spanish-language radio broadcasting was benefiting from the tremendous growth in the Hispanic population, and the Hispanic Broadcasting Corporation was the leading radio broadcaster to that market.
HBC also was reformatting some of its stations in line with an overall strategy to reach a wider range of Hispanics. In Miami, for example, it altered the format of WQBA-AM--one of four Miami stations owned by the company--from 'La Cubanisma,' or 'the most Cuban,' to 'La radio que habla,' or 'the station that talks.' Most of HBC's FM stations played music, and the company was in the process of changing all of its AM stations to a news/talk format. The company also put all of its stations online, creating web sites for them, and was considering developing an Internet portal for Hispanics.
In October 1999 HBC acquired two radio stations in Los Angeles--KACE-FM and KRTO-FM--from Cox Radio for $75 million, marking Cox's exit from the Los Angeles market. The acquisition gave HBC a five-station cluster in the city, including the top two stations in the market. KACE-FM was one of the city's last black-owned radio stations, playing rhythm and blues oldies. Under HBC it would be reformatted for Hispanic audiences.
For 1999 HBC's Los Angeles stations accounted for 43.4 percent of the company's broadcast cash flow. For the year HBC reported net revenues of $197.9 million, up from $164.1 million in 1998. Net income was $34.2 million, up from $26.9 million in 1998.
In 2000 HBC introduced a new format, Hispanic oldies, or Recuerdo. It was first played on the company's two newest Los Angeles stations, KRCD-FM (formerly KACE-FM) and KRCV-FM (formerly KRTO-FM). The new format included different types of Hispanic music from the 1960s.
As part of its proposed merger with AMFM Inc., Clear Channel divested 72 stations in 27 markets in March 2000. HBC planned to pick up new stations from Clear Channel in Austin, Texas; Denver; and Phoenix. The acquisitions were blocked, however, by the U.S. Department of Justice in May 2000. The Department of Justice cited Clear Channel's 'passive' stake in HBC and would not allow the purchase of the three stations.
At the time Clear Channel owned all of the Class B nonvoting shares in HBC, the equivalent of 26 percent of all of HBC's common stock. As a result, Clear Channel was entitled to a class vote on certain matters, including certain sales of assets, consolidations and mergers, and other items. Another significant owner of the company was McHenry Tichenor, Jr., its chairman, president, and CEO, and his family, which held voting control over approximately 17 percent of HBC's Class A common stock.
In May 2000 HBC announced that Prodigy would become the exclusive co-branded Internet service provider (ISP) for the company and its 45 Spanish-language radio stations. Prodigy en Espanol was the first bilingual English-Spanish-language Internet service created for the Spanish-speaking population. It became the preferred ISP on HBC's stations and web sites in the first half of 2000.
In May 2000 HBC stock moved from the NASDAQ to the New York Stock Exchange, in part to increase its visibility and investor base and reduce trading volatility. Its ticker symbol was changed from HBCCA to HSP. In addition to being the largest Spanish-language radio broadcaster, HBC was the ninth largest radio station owner with 45 stations.
Positioning for Significant Growth
Several trends indicated that Spanish-language radio broadcasting in the United States had significant growth potential in the 21st century. The rapidly growing U.S. Hispanic population was estimated to have grown from 27.3 million at the end of 1995 to more than 31 million in 2000. During this period the Hispanic population grew at a rate estimated to be three times the expected growth rate for the overall U.S. population.
HBC also noted that more than two-thirds of the U.S. Hispanic population was concentrated in 15 markets, making them accessible to advertisers through HBC's Spanish-language radio stations in those markets. Hispanics also represented an attractive market to advertisers, because on average they tend to be younger, have larger households, and routinely spend a greater percentage of their income on many different kinds of goods and services than non-Hispanic households. Total Spanish-language advertising revenues increased from approximately $950 million in 1994 to an estimated $1.9 billion in 1999, representing a higher growth rate than for all advertising during the period.
Principal Competitors: Spanish Broadcasting System Inc.; Z-Spanish Media Corp.; Radio Unica; Rodriguez Communications.
Related information about Hispanic
otheruses
Hispanic (derived from Spanish Hispano, from Latin L. Hispania,
and Hisp?nus www.etymonline.com/index.php?term=Hispanic) is a term
denoting a derivation from Spain, its people and culture. It follows the same style of use as Anglo, which indicates a
derivation of England
and the English.
Thus, the Spanish-American War in Spanish is known as Guerra
Hispano-Estadounidense, the "Spanish-German Treaty" is
Tratado Hispano-Alemán, and "Spanish America" is Hispanoamérica.
As used in the United
States, Hispanic is one of several terms employed to categorize
all persons whose ancestry hails either from the people of Spain, any of the various peoples of
Spanish-speaking Latin America, or the original settlers of the
traditionally Spanish-held Southwestern
United States. Further, an other unfortunate result of this
broad based term is that programs designed to assist those groups
which clearly have been historically disadvantaged (Native
American/American Indians and those who are descendants of African
Slaves) benefit no more from such programs than anyone who claims
to be "Hispanic," irrespective of actual racial or cultural
heritage, are considered for the same programs as those who are
descended from groups who were oppressed (as opposed to those who
were clearly oppressors).
In Spain, Spanish-speaking Latin
America and most countries outside the United States,
Hispanic/Hispano is not commonly employed as an indicator of
ancestry; In this sense, when speaking of a nation's
Hispanic population, those who are implied are Spaniards, criollos, mestizos, mulattos, or anyone else with
significant Spanish ancestry, to the exclusion of indigenous
Amerindians, unmixed descendants of black African slaves or other peoples from later migrations
without any Spanish lineage who today reside in any of the Hispanic
nations, regardless of whether they now use Spanish as their first
and only language.
As this description is largely unique to the United States, it is
possible that in time that a more precise definition will be
accepted.
The term "Hispanic"
Etymology
Etymologically, the
term Hispano/Hispanic is derived from Hispania, the name given by the Romans to the entire
Iberian
Peninsula — Historically, however, Hispanic/Hispano has only
ever applied to Spain and things related to her, while a derivation
from or relation to Portugal and its people is denominated Luso/Lusitanic.
The usage of Hispanic as an ethnic indicator in the United States
is believed to have come into mainstream prominence following its
inclusion in a question in the 1980 U.S. Census,
which asked people to voluntarily identify if they were of
"Spanish/Hispanic origin or descent".
"Hispanic" specifically refers to Spain, and to the Spanish-speaking nations of the Americas, as cultural
and demographic extensions of Spain. In the context of Spain and
Latin America, a Hispanic population consists of the people of
Spain, and when regarding the inhabitants of the Spanish-speaking
nations of the Americas, includes only criollos, mestizos, mulattos, and others with
Spanish ancestry, to the exclusion of indigenous Amerindians, unmixed descendants of black Africans and whites or other
peoples from later migrations without any Spanish lineage.
In regards to the term Latin, in this context it refers to the conception of
"Latin America" as
a region, a concept which was introduced by the French in the 1860s when they dreamed of building
an empire based in Mexico. etext.lib.virginia.edu/cgi-local/DHI/dhi.cgi?id=dv3-68
The French understood "Latin" to include themselves and other
continental European Romance speaking nations, to the exclusion of their
"Anglo-Saxon"
colonial rivals the United States (in the Americas) and the United Kingdom (in Europe). This means that "Latin" is not confined solely
to Hispanics, Latin Americans, or Latinos, but has always included
such peoples as the Italians, French, Romanians, Portuguese, etc.
Thus, of a group consisting of a Brazilian, a Colombian, a Mexican, a Spaniard, a Romanian, and a U.S.-born Cuban American, the
Brazilian, Colombian, and Mexican would all be Latin American, but
not the Spaniard, the Romanian, or the Cuban American, since
neither Spain nor Romania nor the U.S. is geographically situated
in Latin America. Finally, the above would all be Latin, especially
if they're of unmixed Latin European ancestry.
It should be noted that the categories of "Latino" and "Hispanic"
are used primarily in the United States to socially differentiate people. As
social categories they are not mutually exclusive and without
ambiguities and cannot be seen as independent of social
discrimination (socioeconomic, ethnic or racial).
Besides "Hispanic", "Latino", and "Latin", other terms are used for
more specific subsets of the Hispanic population. These terms often
relate to specific countries of origin, such as "Mexican", "Mexican-American",
"Cuban", "Puerto Rican" or "Dominican", etc.
Other terms signify distinct cultural patterns among Hispanics
which have emerged in what is now the United States, including
"Chicano", "Tejano", "Nuyorican", etc. In places
like Arizona and
California, the
Chicanos are proud of
their personal association and their participation in the
agricultural movement of the 1960s with César Chávez,
that brought attention to the needs of the farm workers. These
terms, however, proved even more misleading or inaccurate
since:
- Most U.S. Hispanics were not born in Spain, nor were most
born to recent Spanish nationals;
- Although most U.S. Hispanics speak Spanish, not all do, and
though most Spanish-speaking people are Hispanic, not all are
(e.g., many U.S. Hispanics by the fourth generation no longer
speak Spanish, while there are some non-Hispanics of the Southwestern
United States that may be fluent in the language),
and;
- Although most Hispanics have a Spanish surname, not all do,
and while most Spanish-surnamed people are Hispanic, not all are
(e.g., there are tens of millions of Spanish-surnamed Filipinos, but very few, only
about 3.5%, would qualify as Hispanic by
ancestry).
Hispanics in the United States
Demographics
Hispanics constitute the largest minority group in the United
States. The Hispanic growth rate over the July 1, 2003 to July
1, 2004 period was 3.6
% - higher than any other ethnic group in the United States, and in
fact more than three times the rate of the nation's total
population (at 1.0 %). www.census.gov/Press-Release/www/releases/archives/population/001720.html
Of the nation's total Hispanic population, 49% lives in California or Texas. www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/005338.html
Meanwhile, for the 2000 to
2004 period, Lee County,
Florida had the fastest growth rate in Hispanic population of
any other county in the United States. www.news-press.com/apps/pbcs.dll/article?AID=/20060309/NEWS01/603090396/1075
Some 64% of the nation's Hispanic population are of Mexican or
Mexican-American ancestry. The remainder are of other
Central
American, South
American or other Hispanic or Latino origins.
The overwhelming majority of Hispanics of Mexican/Mexican-American
origin are concentrated in the Southwestern
United States, primarily California, Texas, Arizona, and New
Mexico. The Hispanic population in the Northeastern
United States, concentrated in New York and New Jersey, is composed mostly of Puerto Ricans,
however, the Dominican population has risen considerably in the
last decade, especially in proportion to that region's Hispanic
population. The remainder of other Hispanics, composed of various
Central American
and South American
origins, may be found throughout the country, though South
Americans tend to concentrate on the East Coast
of the United States (joining Puerto Ricans, Dominicans, and
Cubans) and Central Americans on the West Coast
of the United States (joining Mexicans/Mexican
Americans).
There are few immigrants from Spain. As a former Governor of
Texas, President Bush has
regarded the growing Hispanic community as a potential source of
growth for the conservative and/or Republican
movement--particularly because of the Catholic and more conservative social values that
many Hispanic Americans share with the conservative element of the
American political system. Some political organizations associated
with Hispanic Americans are LULAC, the United Farm Workers and the Cuban
American National Foundation.
Bush has made some gains for the Republican Party among Hispanics.
For example, in the 1996 presidential election, 72% of Hispanics backed
President Clinton,
but in 2000, that Democratic total fell to 62%, and down further to
58% in 2004, with Democrat John Kerry winning Hispanics 58-40 over Bush.
It also breaks down interestingly by state. In some families the
children and grandchildren of immigrants speak mostly English with
some Spanish words and phrases thrown in.
Also see: Association of Hispanic Arts
Media
The United States is home to thousands of Spanish language media
outlets ranging in size from giant commercial broadcasting networks
and major Hispanic-oriented periodicals with circulations numbering in the millions,
to low-power AM radio
stations with listeners numbering in the hundreds. These LPB-funded
projects are distributed to various public television stations
throughout the United States.
Noteworthy Spanish-language media outlets include:
- Univision and
Telemundo,
respectively the first and second largest Spanish-language television networks in the United
States, each with affiliates in nearly every major U.S. market,
including numerous affiliates internationally.
- El Nuevo
Herald, a Spanish-language daily newspaper serving the
greater Miami,
Florida market.
- Vida Latina, a
Spanish-language entertainment magazine distributed throughout
the Southern United States.
Racial diversity
Even outside the broad US definition of Hispanic, the term
encompasses a very racially diverse population. While in the United
States, Hispanics are often treated as a group apart from whites, blacks or other
races, they actually include people who may identify with any or
all of those racial groups.
In the mass media as well as popular culture, "Hispanic" is often
incorrectly used to describe a subject's race or physical
appearance. Many others are viewed as physically intermediate
between whites and
Amerindians and blacks.
Hispanics with mostly Caucasoid or Negroid features may not be recognized as such in spite
of the ethnic and racial diversity of most Latin American
populations. Actors Cameron Diaz and Alfonso Ribeiro, for example, are both Hispanic,
even though they may be presumed not to be so because they do not
fit the stereotype, the former being white and the latter
black.
A great proportion of Hispanics identify as mestizo (mixed European and
Amerindian), regardless of national origin. Many individuals
identified as "Hispanics" (based on the U.S. definition) are of
unmixed Native American ancestry, many of those from Bolivia, Guatemala, Peru—where they constitute a
majority or plurality of the population—and a considerable
proportion from Mexico.
Many other Hispanics may be of unmixed European ancestry,
primarily, besides Spaniards, those from Argentina, Colombia, Puerto Rico, Cuba, and Uruguay.
Many Hispanics born in or with descent from the Dominican Republic,
Puerto Rico,
Venezuela and Colombia may be of African descent, be it mulatto (mixed European and
black African), zambo
(mixed Amerindian and black African), triracial (specifically European, black African,
and Amerindian) or unmixed black African.
In the case of many Argentines and Uruguayans labelled "Hispanic"
by the U.S. definition, may actually trace their ancestries to
other European countries besides Spain. Other ancestries include
German, Irish, French, Polish. Nevertheless, even in the cases of Argentines
and Uruguayans, most do posess some Spanish ancestry, as the waves
of European immigrants to these two countries tended to quickly
assimilate, intermarrying with the local population which at the
times was of Spanish descent in its majority (in the form of
mestizos, criollos, and
mulattos). Examples of
these would include Colombians, Ecuadorians, and Mexicans of Lebanese ancestry; Cubans, Puerto Ricans and Panamanians of Chinese ancestry; Even in Spain, the European motherland of Hispanicity,
there is a slowly growing population of mestizos and mulattos due
to the reversal of the historic Old World-to-New World migration pattern.
In the 2000 Census Hispanics self-identified mostly as white, black,
amerindian or some other race.
Religious diversity
Main article: Hispanics and Religion.
The Pew Charitable Trusts in 2003 prepared a detailed study of
Hispanic Churches in American Public Life www.pewtrusts.org/pdf/religion_hispanic_churches.pdf 70%
of American Hispanics report themselves Catholic, and 23%
Protestant, with 6% having no affiliation. Such is the case of
Santería, popular
with Cuban
Americans and Puerto Ricans and which combines old African beliefs in
the form of Roman Catholic saints and rituals.
23% of Hispanics are Protestant. 85% of these are "born-again" and
belong to Evangelical or Pentecostal churches.
Among the smaller groups (under 1%) are Hispanic Jews. They are the
descendants of Ashkenazi Jews who migrated from Europe to Latin
America, particularly Argentina and Cuba, and thence to the United States. It hybridizes
Catholic rites for the Virgin Mary with old rituals for the Aztec goddess Tonantzin (earth goddess,
mother of the gods and protector of humanity) and has all her
attributes also endowed to the Lady of Guadalupe, whose Catholic
shrine stands on the same sacred Aztec site that had previously
been dedicated to Tonatzín, on the hill of Tepeyac in Mexico.
While a tiny minority, there are some Hispanic Muslims in
Latin America. is more influenced by country-and-western music and
the polka, brought by
Central European
settlers to Mexico.
Latin pop, Rock, Latin hip-hop and Reggaeton styles tend to
appeal to the broader Hispanic population, and varieties of Cuban
music are popular with many Hispanics of all backgrounds.
There is a huge variety of literature from US Hispanics and the
Hispanic countries. While Mexican cuisine is the most familiar variety of
"Hispanic food" in most of the United States, it is not
representative of the cuisine of most other Hispanic peoples.
The cuisine of Mexico can be heavily dependent on staples such as
maize, beans, chile peppers and is
greatly indebted to the cuisine and diet of the Aztec and Maya.
Cuba and Puerto Rico, on the other hand, may be dependent on
starchy root
vegetables, plantain and rice and is influenced by the flavors of Spain, Africa
and China. The cuisine of Spain often mirrors the cuisines of its
Mediterranean
neighbors, and in addition to the abundance of olives, olive oil, tomatoes, seafood and meats, other foreign
influences, such as the use of saffron, were introduced during the spice trade. In Peruvian cuisine
guinea pigs are popular as a source of meat (derived
from the diet of the Inca)
and staples indigenous to the region, such as maize and the myriad
of potato varieties, are
the most utilized there. It was adopted by all the states of Latin
America during La Conferencia Panamericana (The Pan-American
Conference) held that same year in Montevideo, Uruguay.
The white background stands for peace, the Inti sun
god in Inca
mythology symbolizes the light shining on the American
continent, and the three crosses represent Christopher
Columbus' caravels,
the Niña, Pinta, and Santa María
used in his first voyage from Spain to the New World in 1492. Sciamarella)
-
Un canto de amistad, de buena vecindad,
-
unidos nos tendrá eternamente.
-
Por nuestra libertad, por nuestra lealtad
-
debemos de vivir gloriosamente.
-
Un símbolo de paz alumbrará el vivir
-
de todo el Continente Americano.
-
Fuerza de Optimismo, fuerza de la hermandad
-
será este canto de buena vecindad.
-
Argentina, Brasil y Bolivia,
-
Colombia, Chile y Ecuador,
-
Uruguay, Paraguay, Venezuela,
-
Guatemala y El Salvador,
-
Costa Rica, Haití y Nicaragua,
-
Honduras y Panamá,
-
Norteamérica, México y Perú,
-
Cuba y Canadá:
-
¡Son hermanos soberanos de la libertad!
-
¡Son hermanos soberanos de la libertad!
-
Hymn of the Americas
-
(translation)
-
A song of friendship, of good neighborhood,
-
will unite us eternally.
-
For our liberty, for our loyalty,
-
we must live gloriously.
-
A symbol of peace will illuminate the life
-
of all the American Continent.
-
A force of Optimism, a force of brotherhood
-
shall be this song of good neighborhood.
-
Argentina, Brazil and Bolivia,
-
Colombia, Chile and Ecuador,
-
Uruguay, Paraguay, and Venezuela,
-
Guatemala and El Salvador,
-
Costa Rica, Haiti and Nicaragua,
-
Honduras and Panama,
-
North America, Mexico and Peru,
-
Cuba and Canada:
-
They are sovereign brothers of freedom!
-
They are sovereign brothers of freedom!
In an alternate version, the countries are re-arranged,
"Canadá" is removed (as the already mentioned
"Norteamérica" implies both the United States and Canada), and "Santo
Domingo" (i.e. Dominican Republic) is added instead.
-
Argentina, Brasil y Bolivia,
-
Colombia, Chile y Ecuador,
-
Uruguay, Venezuela y Honduras
-
Guatemala y El Salvador,
-
Costa Rica, Haití y Nicaragua,
-
Cuba y Paraguay,
-
Norteamérica, México y Perú,
-
Santo Domingo y Panamá:
References
See also
- Latino
- La Raza
- Bronze
race
- Spanish in the United States
- Hispanic culture in the Philippines
- List of
Hispanics
- Famous Hispanic Americans
- List of United States cities with a majority
Hispanic population
- Lusitanic
- Islenos
- Latin
peoples
- Cuban-American lobby
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