12020 Chandler Boulevard, Suite 300
North Hollywood, California 91607
U.S.A.
Company Perspectives:
Building on the cornerstone of its reputation as a quality animation supplier to the U.S. and international broadcast marketplace, Film Roman is pursuing a comprehensive production plan, redefining itself, and by so doing, television as we know it.
History of Film Roman, Inc.
Film Roman, Inc., is one of the largest independent animation studios in the United States. The company's credits include the production of The Simpsons, King of the Hill, and X-Men: Evolution. Film Roman also produces animated television commercials, serving clients such as Nestle's Food, Intel, McDonald's, Toyota, Sea World, and Fox Network. Film Roman has been nominated for 23 Emmy Awards, winning the coveted prize ten times.
Founder's Background
Phil Roman saw a clear vision of his future career when he was 11 years old. He was sitting in a movie theater in Fresno, California, watching the 1942 release of Bambi. Entranced by the animator's art, Roman decided he wanted to devote his life to drawing. When not in the fields picking grapes or working as an usher in a local movie theater, Roman practiced his chosen craft, honing skills that would later reach a global audience.
Several years after watching Bambi, Roman left Fresno, arriving in Los Angeles with $60 and a letter of introduction from his former employer, the Fresno theater manager. His dream was to become an animator, but the chances of fulfilling his desire were slim. With no formal training and meager financial resources, Roman relied on his passion to carry him forward, a zeal that convinced the owner of the Hollywood Art Center School to accept the young Fresno man as a scholarship student. Half of his tuition was paid for through the scholarship, enabling Roman to gain the formal training he needed to pursue his dream of some day working for the Walt Disney Co. Roman worked two hours a night performing manual labor to pay for the remainder of his tuition. He also worked the late shift at a movie theater to cover the rest of his living expenses. He studied and worked, taking a reprieve to serve in the military before returning to the art center to resume his studies. After several years of hard work, Roman realized his childhood ambition.
In 1955, the Walt Disney Co. hired the 24-year-old Roman as an assistant animator. He was hired to work on the company's new animated feature, Sleeping Beauty, marking the beginning of a two-year stint at the famed entertainment company. Roman left Disney because opportunities for promotion within the ranks of Disney's animators was limited, and he foresaw that his rise within the company would be slow and frustrating, prompting him to take a job as a full animator at a small studio in San Francisco. From there, Roman went on to establish a solid reputation, working on projects that fleshed out his portfolio and made his name known within the industry. During the 1960s, he directed several well-known commercials, most notably the "Charlie the Tuna" advertisements for Pittsburgh-based Starkist Seafood Company. Later, Roman returned to Hollywood, where he worked for a number of the most highly touted animation studios, including those owned by MGM and Warner Bros.
As Roman's career progressed, his recognition rose. During the 1970s, he forged a connection with Bill Melendez that saw Roman's name attached to the success of the hugely popular "Peanuts" characters created by Charles Schultz. During his 13-year association with Melendez, Roman co-directed and, subsequently, directed 16 "Charlie Brown" specials. Of the 16 television specials, 15 were nominated for Emmy Awards and three were awarded the coveted industry prize. Roman galvanized his reputation in the 1970s, giving him the clout and the confidence to start out on his own.
Independence in 1984
Roman was 53 years old when he decided to start his own animation studio. The beginning of his entrepreneurial career was aided immeasurably by the influence of Lee Mendelson, one of the numerous professional relationships cultivated by Roman during a career that had spanned more than a quarter of a century by that point. Mendelson convinced CBS and Jim Davis, creator of the popular Garfield comic strip, that Roman was the perfect selection to produce a Garfield animated television special, "Garfield in the Rough." Roman used his personal savings and some of the network license fee advanced by Mendelson to start his studio, a one-room operation that initially employed three animators. "I had to do everything," Roman remembered in an October 17, 1994, interview with the Los Angeles Business Journal, "the directing, the bookkeeping, scheduling, budgeting, post-production, animation." Although Film Roman was small, the studio made an immediate impact, propelling its proprietor toward greater wealth and higher esteem within the industry.
During its first year of operation, Film Roman generated $300,000 in sales, a total collected from producing one commercial and the Garfield special. More important than the financial figure for the inaugural year was the recognition accorded to the fledgling studio. The Garfield special won an Emmy Award, convincing broadcasters and the character's creator, Jim Davis, that Film Roman was the astute choice for further specials. During the ensuing decade, Film Roman produced ten Garfield primetime specials, nearly all of which were either nominated for or winners of Emmy Awards. During the 1988-89 television season, Garfield and Friends ranked as the highest rated Saturday's children's program.
Film Roman was built on the success of its contributions to Garfield, giving the studio the financial ability to expand and diversify its operations. By the time Film Roman celebrated its tenth anniversary, the studio had established its own distribution division. The studio was licensing its own characters through its own licensing and merchandising division, drawing from its animation portfolio that included primetime series, theatrical features and shorts, daytime network series, first-run syndication programming, television specials, and commercials. Film Roman also had expanded into the international market, endeavoring to fulfill global needs for animation. By entering into co-development, co-financing, and co-production arrangements, the studio succeeded in overcoming its relatively small stature by forging business relationships in the United Kingdom, France, Germany, Japan, and Russia. Physical and financial growth occurred as a result of the studio's efforts to broaden its horizons, turning the three-employee, $300,000-in-sales studio into a 50-employee enterprise that generated more than $7 million in revenue by the beginning of the 1990s. The pace of growth accelerated decidedly from there, making Film Roman a 250-employee studio by 1993, a year in which the firm collected $27 million in sales. Although there were numerous factors contributing to the company's enlarged stature by the time it prepared for its tenth anniversary, one addition to its portfolio stood out. During the 1990s, Film Roman was perhaps best known as the producer of television's most well known animated television series, The Simpsons, a contract the company secured in 1992.
The strength of Film Roman after its first decade promised much for the decade ahead, but 1994 would be followed by several difficult and unprofitable years. The turning point in the studio's fortunes could be traced to Roman's October 17, 1994, interview with the Los Angeles Business Journal. "I don't want to be the biggest studio in town, or even the busiest," he said. The efforts of the studio to expand and diversify in subsequent years suggested differently, however, as the studio moved beyond its core animation business and lost itself in the rush. Perhaps more portentously, Roman declared his desire to develop properties that he completely owned and controlled, rather than the percentage control that described the company's contracts. Before 1994, Film Roman operated as a "fee-for-services" animator, meaning that the studio contracted out its work and, consequently, surrendered the rights to its work. Roman wanted to own and control the content his studio produced, a logical, astute business decision, but the transformation was not smooth. For much of the second half of the 1990s, Film Roman floundered, beset by difficulties in obtaining control over its content and hamstrung by its efforts to evolve into a much bigger, much more diverse media company.
1996 IPO and the Beginning of Trouble
To get the money to own the characters it created, Film Roman filed with the Securities and Exchange Commission for an initial public offering (IPO) of stock. The company started trading in October 1996, when its stock debuted at $10 per share, enabling the studio to raise $33 million. With the proceeds from the IPO, the company entered the lucrative market of character merchandising, valued as a $7 billion market at the time of the IPO. However, Film Roman quickly began losing money. Its properties were not able to command high enough prices to compensate for production costs and losses were incurred, beginning in 1995 when the studio recorded a net loss of $1.7 million. The losses continued in 1996, and by the spring of 1997 Film Roman's stock was trading a $2.25 per share.
Film Roman's profitability problems emerged just as the company entered the public spotlight, tarnishing the company's reputation. Roughly one year after the IPO, Roman stepped down as president and chief executive officer, appointing David B. Pritchard as his replacement. Pritchard, who had co-founded a live action and animation television and film production company, assumed responsibility for the business side of the studio's operation, particularly the task of restoring profitability. Roman, presiding as chairman, concentrated on the creative aspects of development. Under this leadership arrangement, Film Roman expanded its operations, seeking to evolve into a larger, more diverse studio while also attempting to arrest its financial slide. In the fall of 1998, the studio hired Mark Leiber, previously senior vice-president of children's programming at Polygram Television, to serve as president of Film Roman's new domestic television and distribution division. Under Leiber's direction, the studio planned to create, develop, produce, and maintain proprietary control of its own animated series, which was to be sold in domestic syndication as well as to broadcast and cable networks. "We are continuing to transform this company from an animation house into a broad-based entertainment and new media company," Pritchard declared in a November 30, 1998, interview with Electronic Media.
As Film Roman sought to transform itself amid a wash of financial losses, its leadership underwent significant changes. In February 1999, Roman left the company he had founded. The six-time Emmy Award winner resigned as chairman to start a new studio, Phil Roman Entertainment. Pritchard stayed on, but only until October 1999. In December 1999, John Hyde was named the new president and chief executive officer of Film Roman. To Hyde, a 30-year entertainment industry veteran, fell the responsibility of restoring profitability.
The process of recovery was slow and painful, as Film Roman entered the 21st century at a limp. Between 1998 and 2000, the company lost more than $16 million. In 2001, when the company generated $44.1 million in sales, its net loss nearly reached $6 million. Hyde blamed the company's ill-fated foray into features for the financial collapse and redirected the studio's attention squarely on animation. As Hyde struggled to correct the studio's ills, it appeared the company would be sold to an interested suitor. In January 2001, Film Roman executed a definitive stock agreement with Pentamedia Graphics Ltd., India's largest multimedia production company. The deal, which would have given Pentamedia a controlling interest in Film Roman, collapsed in mid-2001, however. Meanwhile, Hyde tried to persuade Roman to return to the company he had founded. In early 2002, Hyde succeeded. In March 2002, Roman moved Phil Roman Entertainment into the Hollywood studios occupied by Film Roman. Although the two enterprises remained separate entities, they entered an agreement that provided for their partnership in developing new and existing projects. "My troops and I are glad to be back where all the action is," Roman was quoted as saying in the February 2002 issue of Market News Publishing. "We're eager to start creating exciting new projects together, and to top it off, it will be really nice to be with all of my old friends at Film Roman again."
Roman's mood was celebratory, but there was little cause for excitement among the studio's shareholders. When Roman returned to his old offices, Film Roman's stock was trading at $.18 per share, a steep plunge from the trading price of $10 six years earlier. Although the company held sway as the leading U.S. producer of primetime television animation, the dire performance of its stock represented a glaring blemish on the company's operations. By April 2003, Film Roman's stock had dropped to $.03 per share, continuing its numbing free fall. The following month, Newark, New Jersey-based IDT Corporation acquired a 51 percent interest in Film Roman, causing the studio's stock to increase more than 300 percent to $.33 per share. With approximately $1 billion cash in the bank, IDT offered hope for a turnaround in Film Roman's financial performance, but much remained to be done. Film Roman, with an impressive portfolio of content, continued to wait for the day when Wall Street embraced its contributions to the creation and production of animation.
Principal Subsidiaries: Namor Productions; Chalk Line Productions, Inc.; Diversion Entertainment, Inc.; Level 13 Entertainment, Inc.; Special Project Films, Inc.
Principal Competitors: DIC Entertainment Corporation; HIT Entertainment plc; Klasky Csupo Inc.
Related information about Film
A light-sensitive photographic emulsion on a thin flexible
transparent support, originally celluloid (cellulose nitrate), but
later the less inflammable cellulose triacetate and polyester
materials. Film for still cameras is supplied in cut sheets and
film packs, but more generally as short rolls in various standard
widths coded 110, 126, 127, and 135. Motion-picture film is used in
long rolls, up to 300 m, in widths 16, 35, and 70 mm,
with accurately spaced perforations along the edge for transport
and location in the camera and other mechanisms. The amateur movie
gauges of 8 mm, Super-8 and 9揃5 mm are obsolescent.
For the Rush
album see Moving Pictures (album).
Film is a term that encompasses motion pictures as
individual projects, as well as the field in general. The origin of
the name comes from the fact that photographic film
(also called filmstock) has historically been the primary medium for recording
and displaying motion pictures. Additional terms for the field in
general include the cinema, the silver screen, and
the movies.
Films are produced by recording actual people and objects with cameras, or by creating them
using animation
techniques and/or special effects. a psychological effect identified as
beta
movement.
Film is considered by many to be an important art form; Any film can become a
worldwide attraction, especially with the addition of dubbing or
subtitles that
translate the dialogue. Films are also artifacts created by
specific cultures, which reflect those cultures, and, in turn,
affect them.
History of film
Mechanisms for producing artificially created, two-dimensional
images in motion were demonstrated as early as the 1860s,
with
devices such as the zoetrope and the praxinoscope. These machines were outgrowths of simple
optical devices (such as magic lanterns), and would display sequences of still
pictures at sufficient speed for the images on the pictures to
appear to be moving, a phenomenon called persistence of
vision. and the underlying principle became the basis for the
development of film animation.
With the development of celluloid film for still photography, it became possible to directly
capture objects in motion in real time. By the 1880s, the
development of the motion picture camera allowed the individual component
images to be captured and stored on a single reel, and led quickly to the development of a
motion picture
projector to shine light through the processed and printed film
and magnify these "moving picture shows" onto a screen for an
entire audience. Early motion pictures were static shots that showed an
event or action with no editing or other cinematic techniques.
Motion pictures were purely visual art up to the late 19th century, but these
innovative silent
films had gained a hold on the public imagination. Films began
stringing scenes together to tell narratives. Rather than leave the audience in
silence, theater owners would hire a pianist or organist or a full orchestra to play music fitting the mood of the film at
any given moment. By the early 1920s, most films came with a
prepared list of sheet music for this purposes, with complete
film scores being
composed for major productions.
The rise of European cinema was interrupted by the breakout of
World War I while the film industry in United States flourished
with the rise of Hollywood. In the 1920s, new technology allowed
filmmakers to attach to each film a soundtrack of speech, music and sound effects synchronized
with the action on the screen. These sound films were initially distinguished by
calling them "talking pictures", or talkies.
The next major step in the development of cinema was the
introduction of color. But
as color processes improved and became as affordable as black-and-white film,
more and more movies were filmed in color after the end of World
War II, as the industry in America came to view color an essential
to attracting audiences in its competition with television, which
remained a black-and-white medium until the mid-1960s. New Hollywood, French New Wave and the
rise of film school educated, independent filmmakers were all part
of the changes the medium experienced in the latter half of the
20th Century.
Film theory
Film theory seeks to develop concise, systematic concepts that
apply to the study of film/cinema as art. Classical film theory provides a structural
framework to address classical issues of techniques, narrativity, diegesis, cinematic codes, "the
image", genre,
subjectivity, and authorship. academic criticism by film scholars,
and journalistic film criticism that appears regularly in newspapers and other
media.
Film critics working for newspapers, magazines, and broadcast media mainly review new releases. Mass
marketed action,
horror, and comedy films tend not to be
greatly affected by a critic's overall judgment of a film. Poor
reviews will often doom a film to obscurity and financial
loss.
The impact of a reviewer on a given film's box office performance is a
matter of debate. However, this usually backfires as reviewers are
wise to the tactic and warn the public that the film may not be
worth seeing and the films often do poorly as a result.
It is argued that journalist film critics should only be known as
film reviewers, and true film critics are those who take a more
academic approach to films. Dedicated theaters and companies
formed specifically to produce and distribute films, while motion
picture actors became major celebrities and commanded huge fees for their
performances. Already by 1917, Charlie Chaplin had a contract that called for an annual
salary of one million dollars.
In the United States today, much of the film industry is centered
around Hollywood. Other regional centers exist in many parts of
the world, and the Indian film industry (primarily centered around
"Bollywood") annually
produces the largest number of films in the world. Whether the ten
thousand-plus features a year produced by the Valley porn industry should qualify
for this title is the source of some debate. Though the expense
involved in making movies has led cinema production to concentrate
under the auspices of movie studios, recent advances in affordable film making
equipment have allowed independent film productions to
flourish.
Profit is a key force in the industry, due to the costly and risky
nature of filmmaking; many films have large cost overruns, a notorious
example being Kevin Costner's Waterworld. The Academy Awards (also known as The Oscars) are the
most prominent film awards in the United States, providing recognition each year to
films, ostensibly based on their artistic merits. Many Hollywood adventure films need
computer
generated imagery (CGI), created by dozens of 3D modellers, animators, rotoscopers and compositors.
Filmmaking takes place all over the world using different
technologies, styles of acting and genre, and is produced in a
variety of economic contexts that range from state-sponsored
documentary in China to profit-oriented movie making within the
American studio
system.
A typical Hollywood-style filmmaking Production cycle
comprises five main stages:
- Development
- Pre-production
- Production
- Post-production
- Distribution
This production cycle typically takes three years. The third
year, post-production and distribution.
Film crew
A film crew is a group of people hired by a film company for the
purpose of producing a film or motion picture. Crew are
distinguished from cast, the actors who appear in front of the camera or provide voices for
characters in the film. An independent film (or indie film) is a
film initially produced without financing or distribution from a
major movie studio. Creative, business, and
technological reasons have all contributed to the growth of the
indie film scene in the late 20th and early 21st century. class=ilnk>Warner Bros. in 2000 were joint ventures, up from
10% in 1987). They also
rarely produce films with unknown actors, particularly in lead
roles.
Until the advent of digital alternatives, the cost of professional film
equipment and stock was also a hurdle to being able to produce,
direct, or star in a traditional studio film. The cost of 35 mm film is outpacing
inflation: in 2002 alone,
film negative costs were up 23%, according to Variety. Film
requires expensive lighting and post-production facilities.
But the advent of consumer camcorders in 1985, and more importantly, the arrival of
high-resolution digital video in the early 1990s, have lowered the technology barrier to
movie production significantly. Technologies such as DVDs, FireWire connections and non-linear editing
system pro-level software like Adobe Premiere Pro
and Apple's Final Cut
Pro, and consumer level software such as Apple's Final Cut Express and
iMovie make movie-making
relatively inexpensive.
Since the introduction of DV
technology, the means of production have become more
democratized.
Animation
Animation is the technique in which each frame of a film is
produced individually, whether generated as a computer graphic, or
by photographing a drawn image, or by repeatedly making small
changes to a model unit (see claymation and stop motion), and then photographing the result with a
special animation
camera. When the frames are strung together and the resulting
film is viewed at a speed of 16 or more frames per second, there is
an illusion of continuous movement (due to the persistence of
vision). Generating such a film is very labour intensive and
tedious, though the development of computer animation
has greatly sped up the process.
File formats like
GIF, QuickTime, Shockwave and
Flash allow
animation to be viewed on a computer or over the Internet.
Because animation is very time-consuming and often very expensive
to produce, the majority of animation for TV and movies comes from
professional animation studios. However, the field of independent
animation has existed at least since the 1950s, with animation being
produced by independent studios (and sometimes by a single person).
This method was pioneered by UPA and
popularized (some say exploited) by Hanna-Barbera, and adapted by other studios as
cartoons moved from movie theaters to television.
Although most animation studios are now using digital technologies
in their productions, there is a specific style of animation that
depends on film. Cameraless animation, made famous by moviemakers
like Norman
McLaren, Len Lye and
Stan Brakhage, is
painted and drawn directly onto pieces of film, and then run
through a projector. The first theater designed exclusively for
cinema opened in Pittsburgh, Pennsylvania in 1905. In the United States, these theaters came to be known as
nickelodeons, because admission typically cost a nickel
(five cents).
Typically, one film is the featured presentation (or feature film). Today, the
bulk of the material shown before the feature film (those in
theaters) consists of previews for upcoming movies and paid
advertisements (also known as trailers or "The Twenty").
Originally, all films were made to be shown in movie theaters. The
development of television has allowed films to be broadcast to larger
audiences, usually after the film is no longer being shown in
theaters. Recording technology has also enabled consumers to rent
or buy copies of films on video tape or DVD
(and the older formats of laserdisc, VCD and SelectaVision ? see also videodisc), and Internet downloads may be available and have started to become
revenue sources for the film companies. Some films are now made
specifically for these other venues, being released as made-for-TV movies or
direct-to-video
movies. And indeed, some films that are rejected by their own
studios upon completion are dumped into these markets.
The movie theater pays an average of about 55% of its ticket sales
to the movie
studio, as film rental fees. 46% came from VHS and DVD sales to consumers;
Development of film technology
Film stock
consists of transparent celluloid, polyester, or acetate base coated with an emulsion containing light-sensitive
chemicals. Stock widths and the film format for images on the reel have had a rich
history, though most large commercial films are still shot on (and
distributed to theaters) as 35 mm prints.
Originally moving picture film was shot and projected at various
speeds using hand-cranked cameras and projectors; though 16 frames per second is generally
cited as a standard silent speed, research indicates most films
were shot between 16-23 fps and projected from 18 fps on up (often
reels included instructions on how fast each scene should be shown)
www.cinemaweb.com/silentfilm/bookshelf/18_car_1.htm.
allowing sound recorded on-set to be usable without requiring large
"blimps" to encase the camera, the invention of more sophisticated
filmstocks and
lenses,
allowing directors
to film in increasingly dim conditions, and the development of
synchronized sound, allowing sound to be recorded at exactly the
same speed as its corresponding action. The soundtrack can be
recorded separately from shooting the film, but for live-action
pictures many parts of the soundtrack are usually recorded
simultaneously.
As a medium, film is not limited to motion pictures, since the
technology developed as the basis for photography. Film preservation of decaying film stock is a
matter of concern to both film historians and archivists, and to
companies interested in preserving their existing products in order
to make them available to future generations (and thereby increase
revenue). black and white films on safety bases and color films
preserved on Technicolor imbibition prints tend to keep up much
better, assuming proper handling and storage.
Some films in recent decades have been recorded using analog video technology similar to that
used in television production. Modern digital video cameras and
digital
projectors are gaining ground as well.
See also
Wikibooks
- Movie making manual
- Movie making directory
Basic types of film
-
Narrative
film
- Documentary
film
- Experimental
film
- Animation
- Web
film
International Film
- World
cinema
- Foreign
film
- Cinema of
Europe
-
Asian
cinema
- East
Asian cinema
- Southeast Asian cinema
- South
Asian cinema
- Middle Eastern cinema
- African
cinema
- North
American cinema
- South
American cinema
- Australasian cinema
Lists
- Films considered the worst ever
- Films that have been considered the greatest
ever
- List of character-based movie
franchises
- List
of cinematic genres
- List of computer-animated films
- List of cult
films
- List of
disaster films
- List of
fantasy films
- List of
film festivals
- List of
film formats
- List of film
noir
- List of film-related topics (extensive alphabetical
listing)
- List
of film techniques
- List of films about possessed or sentient inanimate
objects
- List of films set in Puerto Rico
- List of films with single syllable
titles
- List of highest-grossing films
- List of
horror films
- List of longest films by running time
- List of
movie series
- List of science fiction films
- List of songs based on a movie or
book
- Lists of movie source material
Other
- Digital
film
- Filmmaking
- Film
criticism
- Film journals and magazines
- Film
festival
- Film
manifesto
- Film
theory
- History of
film
- The Internet Movie Database
- Movie
star
- Sound
stage
References
- Paul Read. Oxford University Press, 1999. Weidenfeld & Nichols, 1974.
-
The Oxford History of World Cinema, Oxford University
Press, 1999; Documentary,
(1998).
- Francesco Casetti, Theories of Cinema, 1945-1990,
Paperback Edition, University of Texas Press 1999
- The Oxford Guide to Film Studies, Oxford University Press
1998
- Walters Faber, Helen Walters, Algrant (Ed.), Animation
Unlimited: Innovative Short Films Since 1940, HarperCollins
Publishers 2004
- Trish Ledoux, Doug Ranney, Fred Patten (Ed.), Complete
Anime Guide: Japanese Animation Film Directory and Resource
Guide, Tiger Mountain Press 1997
- Steven Spielberg in The making of Jurassic
Park
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