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Euro Disneyland Sca Business Information, Profile, and History
12 rue du Centre
93160 Noisy Grand
France
History of Euro Disneyland Sca
Opened for just five years by 1997, Disneyland Paris (officially conducting business as Euro Disneyland SCA) has already made its mark on the French landscape--physically, culturally, and financially. Operating on part of a total 1,943-hectare (4,400-acre) site roughly one-fifth the size of Paris, the Phase I development of Disneyland Paris features a theme park, nearly 5,800 rooms among seven hotels, the Disney Village entertainment center, which includes a Planet Hollywood and an eight-screen Gaumont multiplex theater, a convention center, and a 27-hole golf course--all within 32 kilometers (20 miles) of the center of Paris. Linked to the world by its own high-speed TGV train station, with direct connections to London, Brussels, the west of France, and the Paris region's international airport, as well as with its own station for the Paris intercity RER train line and access ramps to the A4 autoroute, Disneyland Paris hosted 11.7 million visitors in 1996, making it Europe's largest entry fee-based, short-stay tourist destination. With a workforce, called "Cast Members," of more than 10,000 directly employed by Euro Disneyland, and supporting indirect employment of some 40,000 in the theme park's Marne-la-Vallée region and throughout France, Disneyland Paris has had a significant impact on a French economy troubled through much of the 1990s by a lingering economic recession and high unemployment levels.
Yet Disneyland Paris has experienced a mixed welcome through much of the years of its operation. Beset by low attendance levels, lower visitor spending levels, a withering debt brought on, in part, by Euro Disneyland's own overly optimistic financial projections, as well as labor problems and cultural miscalculations in adapting Disney's decidedly American theme park concept to a European market, the theme park--the fourth after the original Disneyland, Walt Disney World in Florida, and the Tokyo Disneyland--has already teetered on the brink of bankruptcy, and remains far behind its initial targets. Much of the site&mdash〉proximately 1,300 hectares (3,300 acres)--remains undeveloped, although the company has finally reached agreements with the French authorities to begin its long-delayed Phase II development plan. After a staggering first-year (1992) loss of more than FFr 5 billion, the company has crept into profitability, posting a FFr 114 million gain on FFr 4.57 billion in 1995 and a FFr 202 million gain on FFr 4.97 billion in 1996. Meanwhile, Euro Disneyland continues to bear a FFr 15.1 billion debt load.
Principal shareholders in Euro Disneyland SCA are the Walt Disney Company, with 39 percent, Saudi Arabian Prince al-Waleed bin Talal bin Abudaziz, with 24 percent, and a collection of more than 60 banks, principally French, as well as individual shareholders, primarily from the European Community, holding the remaining 37 percent. Full development of the Disneyland site, originally projected to be completed in the year 2017, calls for the addition of 700,000 square feet of office space, a 750,000-square-foot corporate park, a 95,000-square-meter shopping mall, 2,500 single-family homes, 2,400 apartments, and 3,000 time-share apartments.
Mickey Goes to Europe, the 1980s
Flush with the huge and instant success of the Tokyo Disneyland, which opened in 1983, the Disney company immediately began looking for a site to build a European version of the popular tourist destination. On the one hand, Disney sought to capitalize on their first experience gained from operating a theme park in a foreign market--and, given the long-established European embrace of Disney's products, especially its films, which found even larger audiences in Europe than in America, Europe, with a population of 320 million within airplane distances of less than three hours, seemed a logical choice. On the other hand, Disney looked to correct what it saw as mistakes made with its previous parks. The Tokyo Disneyland was not owned by the Disney company, which meant that Disney was forced to content itself with only royalties on that theme park's massive revenues. At Walt Disney World in Florida, the company had not foreseen the mushrooming development of hotels and other theme parks and recreation centers outside of the relatively limited confines of the park, reducing Disney's hotel room take to merely 14 percent of the area's total.
Between 1983 and 1987, Disney considered sites in various countries, including the United Kingdom, Germany, and Italy, but by 1985 the choice had been narrowed down to the Costa del Sol in Spain and the suburban area around Paris. In 1987, the choice fell to Paris--despite the fairer Spanish climate--in part because of Paris's larger population, its well-developed transportation system, and its role as one of the primary tourism destinations in the world, but also because of a number of important concessions made by the French government, eager to secure the plum job- and revenue-generating theme park, including: using the government's right of eminent domain to sell the large, principally farmland Marne-de-Vallée site at the cut-rate price of $7,500 per acre; the French guarantee of some FFr 1.5 billion for new road construction, including access to the nearby autoroute; the extension of the RER train system to the theme park, as well as the building of a rail link and station for the TGV train line; an agreement to drop the value-added tax rate on ticket sales from 18.6 percent to just seven percent; and, finally, the French agreement to provide water, sewage, gas, electricity, and other services. Signing the contract with Jacques Chirac in March 1987, Disney head Michael Eisner was confident that the Paris theme park would be a success, despite France's winter climate--indeed, the Tokyo Disneyland experienced much the same weather conditions, but remained a year-round tourist draw for an eager and freely spending Japanese public.
The 4,400-acre site purchased by Disney was far larger than the company--now operating through a wholly owned development subsidiary, Euro Disney Associés SNC, which in turn would give way to theme park operator and publicly held company Euro Disneyland SCA--needed to build its theme park. But, remembering the experience of the Orlando-area Disney World, the company proposed to develop the site in several phases, excluding "mosquitoes" from the area. In addition, with the booming French real estate market of the 1980s, the company expected easily to recoup much of its development costs--initially slated at FFr 15 billion for the Phase I construction--by selling off the properties it developed, while retaining ownership of the land, and maintaining control of both the commercial use and design of the properties surrounding the theme park. These real estate sales were projected to supply 22 percent of Euro Disneyland SCA's revenues in 1992, when the park was scheduled to be opened, and rise to 45 percent of revenues by 1995.
The Disney Company itself would limit itself to a 49 percent stake (satisfying the French government's requirement that at least 51 percent of the company would be owned by Europeans); with the backing of the powerful Disney brand name and financial clout, the initial financing for the venture, completed in 1989, took two primary forms. The first was a loan package covering much of the projected Phase I cost raised among seven French banks. The second was a public offering of 51 percent of Euro Disneyland SCA, which raised US$1 billion to complete the financing. Disney was determined to build a state-of-the art theme park, "perfecting" the concept of its other theme parks, which in turn led to a number of so-called "budget breakers," that is, last-minute design changes, many of which were inspired by Disney chief Eisner himself. As the Phase I project neared completion two years later, Euro Disneyland, in order to cover construction cost overruns was forced to arrange additional capitalization of US$144 million and added loans of US$522 million, raised from a collection of what eventually became more than 60 banks. Confidence in the venture ran high, with Euro Disneyland forecasting an attendance figure of 11 million visitors in the park's first year, rising past 16 million annual visitors soon after the turn of the century.
Disney's French Folly of the Early 1990s
Euro Disneyland opened on schedule in April 1992--and from there its fortunes quickly dwindled. By the end of 1993 the company was facing bankruptcy--with a first-year loss of more than FFr 5 billion and a rise in its debt load to over FFr 21 billion--and Eisner was publicly suggesting his willingness to close the park altogether. A variety of factors had brought the company to this point.
Euro Disneyland had severely miscalculated the health of the French real estate market. When this collapsed in the early 1990s, the company's hoped-for property development sales failed to materialize. Indeed, the company was forced to abandon its planned 1994 start of the Phase II development of the theme park, from which the company had expected to pay down much of its debt load. At the same time, interest rates on the company's vast loans were rising rapidly.
Meanwhile, the company had underestimated the impact of the recession of the early 1990s, by then already taking hold in Europe, and refused to postpone the opening of the theme park, or to reduce its risk by allowing outside investors into the park's hotels and other properties, reasoning that it could weather the course of the economic downturn. But the recession slashed severely at consumer spending budgets--while Euro Disneyland nearly reached its first-year goal of 11 million, visitor rates swiftly declined, dipping to a low of just 8.8 million. Worse for the company, visitors proved reluctant to provide the company with important concession revenues, including gift sales, and restaurant and hotel revenues. As sales slumped and visitor attendance fell, and virtually stalled through much of the winter season, the company was confronted with another serious miscalculation: Its pre-opening calculations had projected labor costs would demand just 13 percent of total revenues; instead, labor costs drained 24 percent of revenues in 1992 and rose to 40 percent of revenues by 1993.
While the recession--and the company's delay in recognizing its effects--bore responsibility for many of Euro Disneyland's startup pains, the company itself had to be held accountable for a series of cross-cultural gaffes that reduced much of the consumer goodwill the company had expected. Chief among these was the company's seeming ignorance of the fact that its European audience was very much unlike its American and Japanese audiences. Trouble started in the theme parks marketing efforts, which emphasized the grand size and scope of the project, an issue which may play well to an American or Japanese visitor, but which left the Europeans largely indifferent. High admission costs--running some 30 percent higher than a Disney World ticket--and a refusal to offer discounted prices for winter admission helped discourage the European visitors, who, unlike their American and Japanese counterparts, were less likely to take frequent short vacation trips, particularly during the school year, but preferred instead to spend their vacation budget on fewer, long vacations. Euro Disneyland hotels, which had geared up for receiving guests for average four-day stays, were surprised to find that the majority of their room bookings were only for overnight stays.
Inside the park, visitors found other oversights. Euro Disneyland's restaurants, geared toward the American feeding style of eating snacks at various times of the day, were not prepared for the more fixed schedules of France&mdash′ojected to account for as much as 50 percent of all visitors--where the country all but shuts down at 12:30 every day to allow a leisurely lunch. But the park's restaurants had not been provided with the seating or staffing to accommodate the sudden influx of diners, resulting in long lines. Worse--and most famous--Euro Disneyland maintained the alcohol-free policy of its other parks, arousing the ire of a country where wine is an integral part of the culture. The company proved no more popular with its employees. Largely French and highly jealous of their individualism, the park's cast members chafed at the strict and elaborate dress and behavior codes imposed on its employees. Even at the corporate level, the Disney culture found itself at odds with its French hosts, which found the company's manner to be overbearing and patronizing--a manner which seemed to reach its peak when Eisner all but threatened to shut down the park in December 1993, arousing the ire of Euro Disneyland's creditors. But by then, with its losses mounting to FFr 5 billion and its debt load nearing FFr 22 billion, Euro Disneyland was in desperate need of its bankers' goodwill.
A Princely Rescue in 1994
By the end of 1993, Euro Disneyland had run out of cash. The Disney Company agreed to keep the company afloat, but only until the end of March 1994, when it required Euro Disneyland to have completed a restructuring of its finances. Euro Disneyland hoped to convince its creditors to waive up to half of its debt load; in return, the banks, concerned that the Disney Company should bear its share of the liability, sought concessions from Disney as well, particularly a waiver of the company's management fees of three percent of revenues, and a reduction in the Disney Company's royalty fees of 10 percent on ticket sales and five percent on concession sales. Negotiations faltered, however, in part because of Eisner's suggestion that he allow the park to close--seen as a bullying tactic by the banks--and in part because the Disney Company refused to reduce its royalty fees.
Less than a month before the deadline, the parties reached an agreement to rescue Euro Disneyland. The restructuring plan featured a rights issue, jointly subscribed by the banks and the Walt Disney Company, which raised some US$1 billion in cash. The Walt Disney Company also agreed to pay FFr 1.4 billion to purchase some of the Euro Disneyland assets in a sale-leaseback agreement; in addition, Disney waived its management and royalty fees for five years--worth some US$450 million per year--and thereafter to halve its royalty fees. The banks also agreed to waive interest payments for 18 months, and then to defer subsequent payments for three years, adding additional yearly savings of nearly FFr 2 billion to Euro Disneyland's relief.
With its debt load cut in half, Euro Disneyland next found help from a surprise rescuer: Prince al-Waleed, nephew of King Fahd of Saudi Arabia and a businessman who had built up a personal fortune estimated at over US$4 billion in just a decade, announced his intention to buy into Euro Disneyland, eventually spending over US$500 million to take a 24 percent stake in the company.
On with the Business of Fun in the Mid-1990s
With its refinancing completed, and with new management in place--American Robert Fitzpatrick, who had overseen the Phase I construction was replaced by Frenchman Phillippe Bourguignon in 1993--Euro Disneyland began addressing its internal problems. In 1994, the park's name was changed to Disneyland Paris, emphasizing its proximity to the Paris capital. The company made concessions toward resolving its poor labor and press relations. The no-alcohol policy was changed, allowing wine and beer to be served at the park's restaurants, while the company lowered its admission prices, some of its hotel room rates, introduced lower-priced menu choices, and instituted discount pricing for winter admission. In addition, the TGV link to the theme park was completed in 1994, complete with a direct linkup with the Eurostar Chunnel train service.
After narrowing its losses to FFr 1.8 billion on FFr 4.1 billion in revenues in 1994, Euro Disneyland turned profitable in 1995. The company also began moving forward on its Phase II development, attracting a Planet Hollywood restaurant and an eight-screen, state-of-the-art movie complex, owned by Gaumont, to the company's free-admission Festival Disney (renamed Disney Village in June 1997) entertainment complex located next to the theme park. The company also started construction on a second convention center, and began eyeing plans to open a Disney-MGM Studios theme park on the site. Meanwhile, the passing European recession and stronger marketing campaigns were spurring increasing attendance, rising from 10.7 million visitors in 1995 to 11.7 million in 1996. Posting its second year of profits in 1996, Euro Disneyland seemed finally to be rousing from its European nightmare and moving into the dreamland Disneyland Paris should have been all along.
Principal Subsidiaries: EDL Hôtels S.C.A.
Related information about Euro
The common currency unit used in 12 countries of the European
Union (from 1 Jan 1999 in Belgium, Germany, Spain, France, Ireland,
Italy, Luxembourg, Netherlands, Austria, Portugal, Finland, and
from 1 Jan 2001 in Greece), and also from 1999 in Andorra, Monaco,
San Marino, and the Vatican. Euro notes and coins entered general
circulation on 1 Jan 2002, at which point each country had a period
of time to phase out its old currency, replacing it with Euro
currency to be used throughout the Euro area (‘Eurozone’). Notes
are in units of 5, 10, 20, 50, 100, 200, and 500. In the business
world, all payment and accounting systems began to use the Euro on
1 January 1999, each national currency unit being irrevocably fixed
in relation to it; for example, the exchange rate with the
Deutschmark was set at 1·95583, and in the UK 1 Euro was worth
approximately 70p. The 2002 launch was celebrated with ceremonies
and special events throughout the Eurozone. Thanks to elaborate
forward planning, the changeover generally proceeded without
difficulty, though problems of availability of the new currency
affected a few areas for a while (notably, in Italy).
Austria, Belgium, Finland, France, Germany, Greece, Republic of Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Andorra, Monaco, San
Marino, Vatican
City, Montenegro,
Kosovo,
French
Guiana, Réunion, Saint-Pierre et
Miquelon, Guadeloupe, Martinique, Mayotte. pegged_by = BAM, BGN, CVE, KMF, XPF,
XOF, XAF, EEK, LTL, LVL, MTL
| frequently_used_coins = 1, 2, 5, 10, 20, 50
cents, ?1,
?2
unless otherwise stated as rarely used
| rarely_used_coins = 1 and 2 cents (only in Finland, the Netherlands and Republic of
Ireland)
| Oberthur
Giesecke & Devrient
Johan Enschedé & Zn.
National Bank of Belgium
Österreichische Banknoten und Sicherheitsdruck
Setec Oy
}}
-
For other uses, see Euro
(disambiguation) or EUR
(disambiguation).
The euro (currency sign: ?; banking
code: EUR) is the official currency of the European Union member states of Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy,
Luxembourg, the Netherlands,
Portugal and Spain, also known as the Eurozone. It is the single
currency for more than 300 million people in Europe.
The euro was introduced to world financial markets as an
accounting currency
in 1999 and launched as physical coins and banknotes in 2002. All EU member states are eligible to
join if they comply with certain monetary requirements, and
eventual use of the euro is mandatory for all new EU
members.
The euro is managed and administered by the Frankfurt-based European Central
Bank (ECB) and the European
System of Central Banks (ESCB) (composed of the central banks of its member
states). As an independent central bank, the ECB has sole authority to set monetary policy. The
ESCB participates in the printing, minting and distribution of
notes and
coins in all member
states, and the operation of the Eurozone payment
systems.
Characteristics of the euro
Coins and banknotes
-
Main articles: euro coins, euro banknotes.
The euro is divided into 100 cents (sometimes
referred to as eurocents). All euro coins (including the
?2
commemorative coins) have a common side showing the
denomination (value) with the EU-countries in the background and a
national side showing an image specifically chosen by the
country that issued the coin.
The euro coins are ?2, ?1,
50c, 20c, 10c, 5c, 2c and 1c (known as tinies
for their small size), though the latter two are not minted in
Finland or the Netherlands (but are stilli likie bubbles legal tender). Some of the
higher denominations, such as ?500 and ?200, are not issued in a
few countries, though are legal tender.
The ECB has set up a clearing system for large euro transactions (TARGET). these are still
domestic-based.
The currency sign ?
A special euro currency
sign (?) was designed after a public survey had narrowed the
original ten proposals down to two. The official story of the
design history of the euro sign is disputed by
Arthur
Eisenmenger, a former chief graphic designer for the EEC, who claims to
have created it as a generic symbol of Europe.
The glyph is (according to the European Commission)
"a combination of the Greek epsilon, as a sign of the weight of European
civilization; While the official recommendation is to place it
before the number (contravening the general ISO recommendation to
place unit symbol after the number citation needed), people
in many countries have kept the placement of their former
currencies.citation
needed
Economic and Monetary Union
History (1990-2006)
-
Main article: Economic and Monetary Union of the European
Union. For earlier monetary history in Europe, see: European Monetary
System.
The euro was established by the provisions in the 1992 Maastricht Treaty on European
Union that was used to establish an economic and
monetary union. In order to participate in the new currency,
member states had to meet strict criteria such as a budget deficit of less
than three per cent of their GDP, a debt ratio
of less than sixty per cent of GDP, low inflation, and interest rates close to the EU average.
Economists that helped create or contributed to the euro include
Robert Mundell,
Wim Duisenberg,
Robert Tollison,
Neil Dowling and
Tommaso
Padoa-Schioppa. (For macro-economic theory, see below.)
Due to differences in national conventions for rounding and
significant digits, all conversion between the national currencies
had to be carried out using the process of triangulation via the
euro. The definitive values in euro of these subdivisions
(which represent the exchange rates at which the currency entered the euro)
are shown at right.
Currency
|
Abbr.
|
Rate
|
Fixed on
|
Austria}} Austrian schilling |
ATS
|
13.7603
|
31/12/1998
|
Belgium}} Belgian franc |
BEF
|
40.3399
|
31/12/1998
|
Netherlands}} Dutch gulden |
NLG
|
2.20371
|
31/12/1998
|
Finland}} Finnish mark |
FIM
|
5.94573
|
31/12/1998
|
France}} French franc |
FRF
|
6.55957
|
31/12/1998
|
Germany}} German mark |
DEM
|
1.95583
|
31/12/1998
|
Ireland}} Irish pound |
IEP
|
0.787564
|
31/12/1998
|
Italy}} Italian lira |
ITL
|
1936.27
|
31/12/1998
|
Luxembourg}} Luxembourg franc |
LUF
|
40.3399
|
31/12/1998
|
Portugal}} Portuguese escudo |
PTE
|
200.482
|
31/12/1998
|
Spain}} Spanish peseta |
ESP
|
166.386
|
31/12/1998
|
|
|
|
|
Greece}} Greek drachma |
GRD
|
340.750Greece failed to meet the criteria for joining
initially, so it did not join the common currency on 1 January 1999. It was admitted two years
later, on 1
January 2001, with
a Greek drachma
(GRD) exchange rate of 340.750.
|
19/06/2000
|
The rates were determined by the Council of the European Union,
based on a recommendation from the European Commission based on the
market rates on 31
December 1998, so that
one ECU (European Currency Unit) would equal one euro. it was not
a currency in its own right.) These rates were set by Council
Regulation 2866/98 (EC), of 31 December 1998. They could not be set earlier, because the ECU
depended on the closing exchange rate of the non-euro currencies
(principally the pound sterling) that day.
The procedure used to fix the irrevocable conversion rate
between the drachma and the euro was different, since the euro by
then was already two years old. While the conversion rates for the
initial eleven currencies were determined only hours before the
euro was introduced, the conversion rate for the Greek drachma was
fixed several months beforehand, in Council Regulation 1478/2000
(EC), of 19 June
2000.
The currency was introduced in non-physical form (travellers'
cheques, electronic transfers, banking, etc.) at midnight on
1 January 1999, when the national currencies
of participating countries (the Eurozone) ceased to exist
independently in that their exchange rates were locked at fixed
rates against each other, effectively making them mere non-decimal
subdivisions of the euro. The euro thus became the successor to the
European
Currency Unit (ECU). The notes and coins for the old
currencies, however, continued to be used as legal tender until new
notes and coins were introduced on 1 January 2002.
The changeover period during which the former currencies' notes
and coins were exchanged for those of the euro lasted about two
months, until 28
February 2002. the
mark officially
ceased to be legal tender on 31 December 2001, though the exchange period lasted two months. The
final date was 28
February 2002, by which
all national currencies ceased to be legal tender in their
respective member states. The earliest coins to become
non-convertible were the Portuguese escudos, which ceased to have
monetary value after 31
December 2002, although
banknotes remain exchangeable until 2022.
Current Eurozone (2002-2006)
[[Image:European union emu map en.png|thumb|right|300px|
]]
- The euro is the sole currency in Austria, Belgium, France, Finland, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Portugal and Spain. These 12 countries together are frequently
referred to as the Eurozone or the euro area, or more informally
"euroland" or the "eurogroup". The euro is also legal currency in
the Eurozone overseas territories of French Guiana, Réunion, Saint-Pierre et
Miquelon, Guadeloupe, Martinique and Mayotte.
- By virtue of some bilateral agreements the European
microstates of
Monaco, San Marino, and Vatican City mint their
own euro coins on behalf of the European Central
Bank.
- Andorra, Montenegro and Kosovo adopted the foreign euro
as their legal currency for movement of capital and payments
without participation in the ESCB
or the right to mint coins. Andorra is in the process of entering
a monetary agreement similar to Monaco, San Marino, and Vatican
City.
Future prospects (2007-)
Pre-2004 EU members
From the launch of the euro in 1999 until the EU enlargement in 2004,
Denmark, Sweden and the United Kingdom were the
only EU member states outside the monetary union. all three have no
clear roadmap for adopting the euro:
- Sweden: According
to the 1995 accession treaty, Sweden is required to join the euro
and therefore must convert to the euro at some point.
Notwithstanding this, on 14 September 2003, a consultative Swedish referendum was
held on the euro, the result of which was 55.9% against adopting
the common currency versus 42.0% in favour. Some of Sweden's
major parties continue to believe that it would be in the
national interest to join, but they have all pledged to abide by
the results for the time being and show no interest in raising
the issue again.
- The United
Kingdom's eurosceptics believe that the single currency is
merely a stepping stone to the formation of a unified European
superstate, and that removing United Kingdom's ability to set its
own interest rates will have detrimental effects on its economy.
An interesting parallel can be seen in the 19th century
discussions concerning the possibility of the United Kingdom
joining the Latin Monetary Union www.oup.co.uk/pdf/0-19-924366-2.pdf.
Many British people also simply like Sterling as a currency
as it is part of UK heritage. The UK government has set five economic
tests that must be passed before it can recommend that the
United Kingdom join the euro; In November 1999, in preparation
for the introduction of the euro notes and coins across the
eurozone, the
European
Central Bank announced as policy a total ban on the issuing
of banknotes by entities that were not National Central Banks
('Legal Protection of Banknotes in the European Union Member
States'). Unless a derogation could be negotiated by the UK as a
condition of entering the eurozone, a change from Sterling to the
euro would mean an immediate end to the circulation of Scottish
and Northern Irish banknotes (see Sterling
banknotes). The European Union has so far strongly
resisted attempts to issue euro-equivalent notes by non-EU states
unless steps are taken to enter into a suitable monetary
agreement, including the adoption of EU banking and finance
regulations (see Andorran euro coins).
- Denmark negotiated
a number of opt-out clauses from the Maastricht treaty
after it had been rejected in a first referendum. On 28 September 2000, another referendum was held
in Denmark regarding the euro resulting in a 53.2% vote against
joining. In addition, Denmark has pegged its krone to the euro (?1 =
DKr7.460,38 ± 2.25%) as the krone remains in the ERM.
Post-2004 EU members
In 2004 the 10 new EU member states had a currency other than
the euro; however, those countries are required by their Accession Treaties to join the euro.
Some of the following countries have already joined the European
Exchange Rate Mechanism, ERM II. They and the others have set
themselves the goal to join the euro (EMU III) as follows:
Currency
|
Abbr.
|
Rate
|
Fixed in
|
Slovenia}} Slovenian tolar |
SIT
|
239.640
|
2006-07-11
|
Currency
|
Abbr.
|
Rate
|
Conv goal
|
Cyprus}} Cypriot pound |
CYP
|
0.585274
|
2008-01-01
|
Estonia}} Estonian kroon |
EEK
|
15.6466
|
2008-01-01
|
Latvia}} Latvian lats |
LVL
|
0.702804
|
2008-01-01
|
Malta}} Maltese lira |
MTL
|
?
|
2008-01-01
|
Bulgaria}} Bulgarian lev |
BGN
|
?
|
2009-01-01
|
Slovakia}} Slovak koruna |
SKK
|
?
|
2009-01-01
|
Lithuania}} Lithuanian litas |
LTL
|
3.4528
|
2009-01-01
|
Czech Republic}} Czech koruna |
CZK
|
?
|
2010-
|
Hungary}} Hungarian forint |
HUF
|
?
|
2010-
|
Poland}} Polish z?oty |
PLN
|
?
|
2011-
|
Romania}} Romanian leu |
RON
|
?
|
2011-
|
- 1 January
2007 for Slovenia.
- 1 January
2008 for Cyprus, Estonia, Latvia and Malta
- 1 January
2009 for Bulgaria, Slovakia and Lithuania
- 1 January
2010 for the Czech
Republic.
- 2011 or later for Hungary, Poland and Romania
Too high an inflation rate postponed the entry of Lithuania as
planned on 1 January
2007.
Estonia,
Latvia,
Lithuania,
Malta,
Slovakia and
Slovenia
have already finalised the design for the country's coins' obverse
side.
Bulgaria and
Romania are not yet
members of the EU, but are scheduled to enter on January 1 2007.
Public opinion on secession from the euro
Although the failure of the European
Constitution to be ratified would have no direct impact on the
status of the euro, some debate regarding the euro arose after the
negative outcome of the French and Dutch referenda in mid
2005.
- A poll by Stern magazine released 1 June 2005 found that 56% of Germans would favour a return to the mark.www.stern.de/presse/vorab/?id=541124&q=eichel%20category:presse
- Members of the Northern League northern Italian separatist
political party have discussed calling a referendum to return
Italy to the lira. washingtontimes.com/world/20050614-114629-8803r.htm
- Members of the far-right nationalist Movement for
France political party have proposed holding a referendum to
return France to the Franc. news.scotsman.com/international.cfm?id=664902005
- In contrast to Germany, a poll in Austria on 7 June 2005
showed the overwhelming support of the euro as 73% of the sample
said they preferred to keep the common currency with only 21% in
favour of returning to the old currency, the schilling. www.vienna.at/engine.aspx/page/vienna-article-detail-page/cn/vol-news-willie-20050607-011305/dc/tp:vol:oesterreich
- Soon after these suggestions were made, the European
Commission issued a statement denying any possibility of
this, stating "the euro is here to stay". These criteria are
often called the optimum currency area (OCA) criteria. Mundell
formulated the idea that perfect capital and labour mobility would mitigate the adverse
consequences of asymmetric shocks in a currency area. While
capital is quite mobile in the Eurozone, labour mobility is
relatively low, especially when compared to the U.S. and Japan.
- Peter Kenen
formulated the idea that widely diversified production and export
structures that are similar between the areas that form the
currency area lower the effect and probability of asymmetric
shocks. The Eurozone scores quite well on this criterion, and
monetary integration seems to further improve the diversification
of production structures.
- Ronald
McKinnon formulated the idea that areas which are very open
to trade and trade
heavily with each other form an optimum currency area. This is
because the high trade intensity will lower the significance of
the distinction between domestic and foreign goods as competition will equalize
the prices of most
goods, independently of exchange rates. The Eurozone members trade heavily
with each other (intra-European trade is greater than
international trade), and all evidence so far seems to indicate
that the monetary union has at least doubled trade between
members.
- The term "fiscal
transfers" refers to the transfer of money between areas. In
theory however there is a no-bail out clause in the Stability and
Growth Pact, meaning that fiscal transfers are not allowed,
but it's impossible to know what they will do in
practice.
In general, economic research state that is impossible to say
whether Eurozone members would benefit from a currency area, as two
important criteria support a monetary union, while at the same time
two important criteria oppose such an union.
Effects of a single currency
The introduction of a single currency for many separate
countries presents a number of advantages and disadvantages for the
participating nations.
Removal of exchange rate risk
One of the most important benefits of the euro will be lowered
exchange rate
risks, which will make it easier to invest across borders.
Removal of conversion fees
A benefit is the removal of bank transaction charges that previously were a cost to
both individuals and businesses when exchanging from one national currency to
another. credit
cards, debit
cards and cash
machine withdrawals), banks in the Eurozone must now charge the
same for intra-member cross-border transactions as they charge for
domestic transactions. Banks in France have attempted to circumvent this regulation by
charging for all bank transfers (domestic and cross-border) unless
the transfer is instructed via online banking — par.societegenerale.fr/EIP/resources//static/tarifs/tarifs_juillet_06.pdf
Deeper financial markets
Another significant advantage of switching to the euro is the
creation of deeper financial markets. National and corporate
bonds
denominated in euro are significantly more liquid and have lower
interest rates than was historically the case when denominated in
legacy currency. As the Eurozone has a single monetary policy and a
single interest
rate set by the ECB, it cannot be fine-tuned for the economic
situation in each individual country. Public investment and
fiscal policy in
each country is thus the only way in which government-led economic
stimulus can be introduced specific to each region or nation. This
effect was already visible in the last European currency crises of
1992, when the Bundesbank was effectively coordinating monetary
policy for the whole continent.
Some proponents of the euro point out that the Eurozone is similar
in size and population to the United States, which has a single currency and a
single monetary policy set by the Federal Reserve. Furthermore,
Labour mobility
is also much lower in the Eurozone than across the United States,
largely due to the vast differences in language and culture between
European nations despite labour, capital and goods full mobility
rules.
A new reserve currency
The euro will probably become one of two, or perhaps three,
major global reserve currencies. foreign reserves act as subsidy to
the country minting the currency (see Seigniorage).
Euro and petroleum
The Eurozone consumes more imported petroleum than the U.S., meaning more euros than
U.S. dollars would flow into the OPEC nations. In 2006, Iran announced its plans to open an International Oil
Bourse for the express purpose of trading oil priced in other
currencies, including petroeuros. If implemented by OPEC, the changeover to
the euro would be a transfer of a 'float' that
presently subsidises the United States to subsidise the European
Union instead.
Criticism
Some European nationalist parties oppose the euro as part of a
more general
opposition to the principle of a European union. The more
significant of these include the members of the Independence and
Democracy bloc in the European Parliament and the Conservative
Party (UK). Additionally the Green Party (UK) is
opposed for anti-globalisation reasons but their analysis is not
shared by rest of the European Green Party bloc in the European
Parliament.
Euro exchange rate
Flexible exchange rates
The ECB targets interest rates rather than exchange rates and in
general does not intervene on the foreign exchange rate markets,
because of the implications of the Mundell-Fleming
Model, being the fact that a central bank can not maintain an
interest rate target and an exchange rate target simultaneously, as
increasing the money
supply would result in a depreciation of the currency. In the years following the
Single European
Act, the EU has liberalized its capital markets, and as the
ECB has
chosen for monetary autonomy, the exchange rate
regime of the euro is flexible, or floating. on
26 October 2000, it fell to an all time low of
$0.8228 per euro. It declined again, although less than previously,
reaching a low of $0.8344 on 6 July 2001
before commencing a steady appreciation. The two currencies reached
parity on 15 July
2002, and by the end of
2002 the euro had reached $1.04 as it climbed further.
On 23 May 2003, the euro surpassed its
initial ($1.18=?1.00) trading value for the first time. The fast
increase in U.S. interest rates during 2005 had much to do with
this trend.
By mid-2006, the euro had risen to $1.28.
Currencies pegged to the euro
There are a number of foreign currencies that were pegged to a
European currency and are now currencies related to the euro: the
Cape Verdean
escudo, the Bosnia and Herzegovina convertible mark, the Bulgarian lev, the
CFP franc, the
CFA franc and the
Comorian
franc.
In total, the euro is the official currency in 15 states and
territories outside the European Union.
Drivers
Part of the euro's strength in the period 2001-2004 was thought
to be due to more attractive interest rates in Europe than in the United States. The
U.S. Federal
Reserve had maintained lower rates than the ECB for these
years, despite key European economies, notably Germany, growing
relatively slowly or not at all.
However, although the interest rate differential formed part of the
backdrop, the main a posteriori justification for the euro's
continuing ascent against the dollar was the concern over the huge
unsustainable U.S. current account deficits. The U.S. budget deficit is about $427 billion, or 3.7%
of gross
domestic product (GDP), while the current account—the broadest
trade measure since it adds investment flows—hit a record $166.18bn
shortfall in the second quarter of 2004.
A key factor is that a number of Asian currencies are rising less
against the dollar than is the euro. In the case of China, the
renminbi was until
recently pegged against the dollar, whilst the Japanese yen is supported by intervention
(and the threat of it) by the Bank of Japan. In the time between 1999 and 2002,
eurosceptics
believed that the weak euro was a sign that the euro experiment was
doomed to fail.
Another factor in the early decline of the euro was that many
investors and central
banks sold large portions of their legacy (national) currency
holdings once the irrevocable exchange rates were set, as the goal
of holding multiple currencies is to dampen losses when one
currency falls. Once the exchange rates between Eurozone countries
were pegged against each other, holdings in German mark and French francs (for example) became
identical. Furthermore, the declining dollar makes foreign
investment in the U.S. cheaper (although also reducing the return),
so that continuing foreign investment may underpin the dollar to
some extent.
The role of the U.S. dollar as the world's de facto reserve currency helps
support both the U.S. dollar and the U.S. budget deficit — or the
U.S. will have to raise interest rates, which would reduce economic
growth.
The euro is emerging as a possible alternative reserve currency;
Saddam Hussein's
Iraq switched its currency
reserves from U.S. dollars to euros in 2000. Moves by central banks
with major reserve currency holdings such as those of India, China or OPEC countries to switch the currency they trade in from
U.S. dollars to euros, may further reinforce the U.S. dollar's
decline. In 2004, the Bank for
International Settlements reported the proportion of bank
deposits held in euros rising to 20%, from 12% in 2001, and it is
continuously rising.
Name and linguistic issues
Several linguistic
issues have arisen in relation to the spelling of the words
euro and cent in the many languages of the member
states of the European Union, as well as in relation to grammar and the formation of
plurals. -->
Trivia
- On 1 January
2002, the first purchase
involving euros occurred on Réunion island when officials bought a bag of lychees at a market.
- Although there have been other currencies predating the euro
that were specifically designed in similar ways (different sizes,
colours, and ridges) to aid the visually impaired, the
introduction of the euro constitutes the first time that
authorities have consulted associations representing the blind
before, rather than after, the release of the currency.fact
Notes
See also
Euro related
- Currencies related to the euro
- Currency bill tracking
- Economic and Monetary Union of the European
Union (EMU)
- Economy of the European Union and Economy of
Europe.
- Eonia, an effective
overnight reference rate for the euro.
- Euribor, a
benchmark for money market in the Eurozone.
- European Exchange Rate Mechanism
- Euro coins,
?2
commemorative coins and Euro banknotes.
- European System of Central Banks
- European
Central Bank
- Eurozone
- Linguistic issues concerning the euro
- Optimal Currency Area - Eurozone
- Stability and Growth Pact is an agreement by European Union member
states related to their conduct of fiscal policy, to
facilitate and maintain Economic and Monetary Union.
Other
- Latin
Monetary Union (1865–1927)
- Scandinavian Monetary Union
- Amero, a proposed North American currency union.
- Eco, a
planned West African currency by 5 or 6 nations by
2009.
- Proposed African currency union, with a single currency
sometimes called (unofficially) the Afro.
References
- Baldwin, Richard and Charles Wyplosz, The Economics of
European Integration, New York: McGraw Hill, 2004.
- European Commission, High Level Task Force on Skills and
Mobility - Final Report, 14 December 2001.
Inline references
Additional topics
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