1050 South Diamond Street
Stockton, California 95205-1727
U.S.A.
Company Perspectives:
The company is owned by approximately 1,900 family farmers from California who take great pride in the nuts they grow. Since 1912, they have led the industry in production and quality standards. This attention to detail shines through in every package that bears the Diamond symbol--signifying the best-tasting and highest-quality products grown anywhere. From our growers' orchards to your table, Diamond brings flavor and nutrition to every bite!
History of Diamond Of California
Diamond of California is one of California's largest grower cooperatives and the leading supplier of in-shell and culinary walnuts. Its other products include pecans, almonds, hazelnuts, Brazil nuts, Spanish peanuts, macadamia nuts, and pine nuts. Formed in 1912 by a handful of walnut farmers, Diamond was an amalgamation of five agricultural cooperatives--Diamond Walnut Growers, Sun-Maid Growers of California, Sunsweet Growers, Valley Fig Growers, and Hazelnut Growers of Oregon--who pooled their distribution and marketing resources. The group split in 2000, and Diamond of California began operating on its own.
History of Diamond Walnut and Sunsweet
Much of Diamond's history involves the coming together of individual growers to form cooperatives, which in turn formed larger cooperatives. The first of the cooperative members to confederate were Diamond Walnut and Sunsweet, both of which were already over 50 years old when they joined forces in 1974.
Diamond Walnut was organized in 1912 by citrus and walnut grower Charles Teague, who had also been a founder of another highly successful agricultural cooperative, Sunkist Growers. The company was originally known as the California Walnut Growers Association (CWGA) and sought to stabilize walnut prices. Success came early to CWGA, aided somewhat by the outbreak of World War I, which eliminated competition from imported French walnuts. In 1918, CWGA became the first producer of walnuts to pack shelled nutmeats in airtight metal cans, and, in 1925, it began using its trademark diamond-shaped logo, stamping it on the shell of every walnut that it sold.
The outbreak of World War II posed a threat to CWGA by cutting it off from its export markets, but domestic demand helped take up the slack. The federal government purchased 1.5 million pounds of walnuts as part of its Lend-Lease program; in addition, the military used the protein-rich nutmeats as a dietary substitute to compensate for the general scarcity of meat. The supply of walnuts quickly overtook demand after the end of the war, and this oversupply required more aggressive marketing in the postwar period. In 1956, CWGA changed its name to Diamond Walnut Growers to associate itself more closely with its trademark.
Sunsweet traces its history back to 1917, when some California fruit growers formed a cooperative named California Prune and Apricot Growers in an effort to raise and stabilize what had been disastrously low prices for their commodities. Immediately, the cooperative began nationwide advertising and marketing under the brand name Sunsweet. Although the company lost members during the boom times of the 1920s, as general confidence in market conditions prompted a desire for independence, it regained many members during the Great Depression when companies sought safety in numbers. In 1934, the cooperative joined with fruit juice company Duffy-Mott to produce and market Sunsweet prune juice.
Already smarting from the worldwide depression, California Prune and Apricot took another heavy blow in 1933 when the German government banned imported fruit. Exports to Germany had accounted for as much as half of California's annual prune sales since before World War I. The company sought to improve sales with improved packaging and high profile domestic advertising campaigns, and, once the United States entered World War II, the demand for dried fruit products rose again. However, as with its future associates in the walnut industry, chronic oversupply and depressed commodity prices burdened California Prune and Apricot in the postwar period. As a response, the company increased its membership in 1959 and in 1960 changed its name to Sunsweet Growers.
By the mid-1970s, both Diamond Walnut and Sunsweet had become preeminent in their respective domains. Diamond Walnut processed and marketed just over half of California's walnut crop, while Sunsweet handled about one third of the state's prune crop. Both companies felt that combined marketing would be of further benefit, and in 1974 they banded together to form Diamond/Sunsweet. The two companies did not merge assets and liabilities but did combine their marketing operations. Diamond Walnut president and general manager A.L. Buffington became CEO of the separate cooperatives, and headquarters were established in Stockton, California.
Sun-Maid Growers Joins Diamond and Sunsweet in 1980
Such combinations between agricultural cooperatives were seen as necessary in a time of increasing competition from overseas, as well as from other large cooperatives in the United States, and Diamond/Sunsweet would soon show that it felt even further growth would be necessary for it to maintain its competitive edge. Seeking an alliance that would strengthen the marketing punch of its famous Sun-Maid raisins, Sun-Maid Growers of California began courting Diamond/Sunsweet. In 1980, its sales, distribution, and administrative functions were combined with those of Diamond and Sunsweet. Sun-Maid president Frank Light became president and CEO of Sun-Diamond Growers of California. Valley Fig Growers, a cooperative of California fig growers, also joined the alliance at this time. As with the Diamond/Sunsweet alliance, the member companies pooled their marketing operations but retained autonomy over their own assets and liabilities, although the agreement substantially centralized executive power by making Light CEO of all four member cooperatives, as well as of the new concern.
Sun-Maid had a long history not unlike that of its new allies. It was formed in 1912 under the name California Associated Raisin Company (CARC) to pool advertising resources and attempt to bring price stability to a market that had suffered from highly variable commodity prices. CARC debuted with a spectacular marketing gimmick, sending a train pulling sixty raisin-laden freight cars to Chicago, with each car displaying a banner with the slogan, "Raisins Grown by 6,000 California Growers." In 1915, the company introduced its longtime brand name and also its trademark, a smiling young woman wearing a red bonnet and backlit by a yellow sunburst, the Sun-Maid. In 1922, CARC changed its name to Sun-Maid Growers to link itself more explicitly with its famous logo.
Shortly thereafter, however, the Sun-Maid cooperative declared bankruptcy and was nearly dissolved. It recovered only to face financial disaster again during the depths of the Great Depression. After World War II, when both the federal and California governments acted to stabilize the raisin market, Sun-Maid once again became a steady and profitable organization. Despite its troubles, the Sun-Maid remained a popular trademark with consumers and perhaps the most famous logo in the dried fruit industry.
Sun-Maid's alliance with Diamond/Sunsweet and Valley Fig Growers produced a company with nearly $500 million in annual sales, and revenues grew sharply in the years immediately following the formation of Sun-Diamond despite a national recession and general crop oversupply. The new company owed much of its success to energetic marketing; under Frank Light's direction, Sun-Diamond significantly increased its annual advertising budget to $14 million. It also put considerable emphasis on developing new products, such as raisin bread and English muffins sold under the Sun-Maid name, and new applications for waste parts, such as distilling substandard raisins and prune pits into alcohol or selling them as cattle feed.
Sun-Diamond continued to expand, adding a relatively small cooperative, Hazelnut Growers of Oregon, to its ranks in 1984. It had also become a Fortune 500 company early in the decade. At the same time, however, sales began to slow, from $522 million in 1983 to $487 million in 1985, and low commodity prices continued to plague the company. Sun-Diamond also fell victim to international trade battles, as protective and retaliatory tariffs imposed by the European community cut into its export business.
Adding to these difficulties, Sun-Diamond found itself in a financial dilemma in 1985, when internal audits discovered a series of accounting errors worth $43 million. In August of that year, an accounting review found that Diamond Walnut had over-reported its profits for fiscal 1985 by $4.7 million, distributing more money to its member growers than it should have. Further review revealed that an inventory of unfinished walnuts sitting in Diamond Walnut's storage sheds had been overvalued by $11 million. Finally, in November, Sun-Maid discovered that it had over-reported its pool proceeds by $27.3 million and had paid its members accordingly.
The loss of members' equity that followed these errors and their discovery hit Sun-Maid particularly hard. The venerable raisin cooperative suffered a mass defection, as 29 percent of its member growers chose not to renew their membership contracts after the financial disclosures. These growers accounted for about one-third of Sun-Maid's crop, forcing the company to buy processed raisins from independent growers to make up for the shortfall. Diamond Walnut suffered far less--only 50 of its 2,700 growers defected--in part because fewer of its members had their contracts up for renewal but also because daunting conditions in the walnut market made it risky to abandon the economies of scale that a large cooperative offered.
Frank Light's tenure ended late in 1985, and the company entered a period of restructuring as the cooperatives evaluated their needs and considered revised designs for the agency agreement that defined their relationship. By 1987, the process was complete and a leaner, stronger Sun-Diamond emerged. This was the Sun-Diamond that existed throughout the remainder of the 1980s and early 1990s under the leadership of its president, Larry Busboom, as a service organization rather than a management organization. Greater autonomy was returned to the cooperatives, and each had its own marketing team. Sun-Diamond provided a consolidated sales and distribution network for the cooperatives' consumer product line and earned a position of prominence in the agricultural commodity field. It showed healthy sales growth in the early 1990s, topping $600 million in both 1991 and 1992.
In addition, the efficacy of the concept behind Sun-Diamond was proven. The collective safety and the economies of scale that it created seem essential in an industry in which variable commodity prices, competition from overseas and large domestic concerns, and the vagaries of international trade could all have considerable impact on one's ability to do business. Perhaps even more important, the impact of consolidated representation for the leading brands in the business was a powerful tool for success.
Changes in the 1990s and Beyond
Distinct challenges in the 1990s would eventually bring about major changes for Sun-Diamond. During 1991, workers at Diamond Walnut walked out in protest and launched a boycott of the company. They claimed that during the mid-1980s they had accepted a 30 to 40 percent pay cut in an attempt to remedy the company's faltering financial record. When Diamond returned to profitability in 1991, its workers were not rewarded--instead the company asked for additional concessions from union representatives. As such, the employees initiated a very public boycott of Diamond Walnuts. By 1994, Fannie May and Fannie Farmer Candies, Godiva Chocolates, Dreyers Ice Cream, Nabisco, and Quaker Oats refused to buy from Diamond Walnuts.
Sun-Diamond took another blow in 1996 when it was indicted for giving illegal gifts to U.S. Agriculture Secretary Mike Espy. The company was convicted in September of that year and faced a ban that would prohibit Sun-Diamond and its affiliates from selling products to the military, federal prisons, and school lunch programs for three years. Espy was eventually acquitted, however, and the U.S. Circuit Court of Appeals for the District of Columbia reversed its conviction against Sun-Diamond in 1999.
By the time Michael Mendes took over as CEO and president in 1997, Sun-Diamond was in need of a face lift. Under his leadership, the company began to make significant changes. In 1998, it broadened its product line and began selling a full line of culinary and in-shell nuts. In 1999, Diamond Nut Company was formed to oversee the retail of mixed in-the-shell nuts. Overall, the company's product line grew from 30 items in 1997 to over 55 by 2000.
Under the leadership of Mendes, Diamond of California gained its independence from Sun Growers in 2000. The marketing partnership born in 1980 was dissolved in August of that year, leaving Diamond on its own. A March 2000 Modesto Bee article claimed, "With its new sales and marketing structure, Diamond is more focused on retail sales and can move more quickly as opportunities arise." Indeed, Mendes's strategies appeared to be paying off as both revenues and profits climbed.
As part of its split from Sun Growers, Diamond acquired Berner Nut Company in 2000. It also began bolstering its international business, adding Diamond Europe GmbH and Diamond of California UK Ltd. to its arsenal. In 2002, it launched a glazed snack nut line. By 2003, Diamond's nut sales had increased by 35 percent since 1998. According to the company, one in every two walnuts sold in the U.S. was a Diamond of California walnut.
In early 2004, Emerald of California was introduced as a new snack line that included different flavored almonds, walnuts, peanuts, and cashews. The company doubled its advertising budget to promote the new products, hoping to cash in on the $27 billion snack market. New product development and brand expansion promised to be at the forefront of the company's strategy in the years to come. With a longstanding history of success behind it, Diamond appeared to be well positioned for continued growth well into the future.
Principal Subsidiaries: Diamond Nut Company; Diamond Europe GmbH (Germany); Diamond of California UK Ltd.
Principal Competitors: Blue Diamond Growers; Dole Food Company Inc.; Tejon Ranch Company.
Related information about Diamond
A naturally occurring form of crystalline carbon formed at high
pressures and temperatures deep in the Earth's crust. It is found
in volcanic pipes, called kimberlites, and in alluvial
deposits. Major mines near Kimberley, South Africa (1871–2005), and
in Kimberley, NW Australia. Diamond is the hardest natural
substance known, and is the most precious of gemstones. Diamonds
may be clear and transparent or of many hues, including yellow,
green, and blue, depending on the presence of trace amounts of
impurities. Black diamonds, generally of poorer quality, are
used for industrial purposes.
TOCright
-
For other uses, including the shape ?, see
Diamond (disambiguation).
Diamond is the hardest known natural material and one of the
two best known forms (or allotropes) of carbon, whose hardness and high dispersion of
light make it useful for
industrial applications and jewelry. (The other equally well known allotrope is
graphite.) Diamonds are
specifically renowned as a mineral with superlative physical qualities ? they make
excellent abrasives
because they can be scratched only by other diamonds, Borazon, ultrahard fullerite,
or aggregated diamond nanorods, which also means they hold
a polish extremely well and retain luster. About
130 million carats (26,000 kg) are mined annually, with a total
value of nearly USD $9
billion.
They have been treasured as gemstones since their use as religious icons in India at least 2,500 years ago—and usage in
drill bits and
engraving tools also
dates to early human history. Although synthetic diamonds are
produced each year at nearly four times the rate of natural
diamonds, the vast majority of synthetic diamonds produced are
small imperfect diamonds suitable only for industrial-grade
use.
Roughly 49% of diamonds originate from central and southern
Africa, although
significant sources of the mineral have been discovered in Canada, India, Russia, Brazil, and Australia. The mining and distribution of natural
diamonds are subjects of frequent controversy—such as with concerns
over the sale of conflict diamonds by African paramilitary groups. There
are also allegations that the De Beers Group misuses its dominance in the industry to
control supply and manipulate price via monopolistic practices, although in recent years
the company's market share has dropped to below 60%.
Material properties
A diamond is a transparent crystal of tetrahedrally bonded carbon atoms. Most notable are its
extreme hardness of
diamond, its high dispersion index, and high thermal conductivity.
Mechanical properties
Crystal structure
Diamonds typically crystallize in the face-centered cubic crystal
system (space
group Fdbar{3}m) and consist of tetrahedrally bonded carbon atoms. Diamond's
density is 3.52
g·cm−3.
The tetrahedral arrangement of atoms is the source of many of
diamond?s properties. Other elements of the carbon group such as
silicon crystalize like
diamond.
Lonsdaleite is a
polymorph of diamond
(and a distinct mineral species) that crystallizes with hexagonal
symmetry. A cryptocrystalline variety of diamond is called carbonado.
Hardness
Diamond is the hardest natural material known, scoring 10 on the
relative Mohs scale of mineral hardness and having an absolute
hardness value of between 90, 167, and 231 gigapascals in various tests.
However, aggregated diamond nanorods, an allotrope of
carbon first synthesized
in 2005, are now believed to be even harder than diamond.
The hardest diamonds in the world are from the New England
area in New South
Wales, Australia.
These diamonds are generally small, perfect to semiperfect
octahedra, and are used to polish other diamonds. As the hardest
known naturally occurring material, diamond can be used to polish,
cut, or wear away any material, including other diamonds. Common
industrial adaptations of this ability include diamond-tipped drill
bits and saws, or use of diamond powder as an abrasive. Other specialized
applications also exist or are being developed, including use as
semiconductors:
some blue diamonds are natural semiconductors, in contrast to most
other diamonds, which are excellent electrical insulators. Industrial
applications, especially as drill bits and engraving tools, also date to ancient times.
The hardness of diamonds also contributes to its suitability as a
gemstone. Colored
diamonds contain impurities or structural defects that cause the
coloration, while pure or nearly pure diamonds are transparent and
colorless.
Thermodynamic stability
Like other forms of carbon like coal, diamonds will burn at approximately 800 degrees
Celsius, providing that
enough oxygen is available. The diamond phase of carbon is metastable with respect to
the graphitic phase under normal
conditions;
Electromagnetic properties
Optical properties
Diamonds exhibit a high dispersion of
visible light. This strong ability to split white light into its
component colors is an important aspect of diamond's attraction as
a gemstone, giving it impressive prismatic action that
results in so-called fire in a well-cut stone. The luster of a diamond, its
adamantine brilliance, is a consequence of its high
refractive index of 2.417 (at 589.3 nm), which allows total internal
reflection to occur easily.
Some diamonds exhibit fluorescence of various colors (predominately blue)
under long wave ultraviolet radiation. Most diamonds show no
fluorescence although colored diamonds show a wider range of
fluorescence than the blue fluorescence normally observed in clear
diamonds. Most natural blue diamonds contain boron atoms which replace carbon
atoms in the crystal matrix, and also have high thermal
conductivity. Specially purified synthetic diamond has the highest
thermal
conductivity (2000–2500 W/(m·K), five times more than copper)
of any known solid at room temperature.
Media
Natural history
Formation
Diamonds are formed by prolonged exposure of carbon bearing
materials to high pressure and temperature. On Earth, the formation of diamonds is possible because
there are regions deep within the Earth that are at a high enough
pressure and temperature that the formation of diamonds is thermodynamically
favorable. Under continental crust, diamonds form starting at depths of
about 150 kilometers (90 miles), where pressure is roughly 5
gigapascals and the
temperature is around 1200 degrees Celsius (2200 degrees
Fahrenheit). Diamond formation under oceanic crust takes place
at greater depths because of higher temperatures, which require
higher pressure for diamond formation. Long periods of exposure to
these high pressures and temperatures allow diamond crystals to
grow larger.
Through studies of carbon isotope ratios (similar to the methodology used in
carbon dating,
except with the stable isotopes C-12 and C-13), it has been shown
that the carbon found in diamonds comes from both inorganic and
organic sources. Some diamonds, known as harzburgitic, are formed
from inorganic carbon originally found deep in the Earth's mantle. In
contrast, eclogitic diamonds contain organic carbon from
organic detritus that
has been pushed down from the surface of the Earth's crust through
subduction (see
plate tectonics)
before transforming into diamond. Diamonds that have come to the
Earth's surface are generally very old, ranging from under 1
billion
to 3.3 billion years old.
Diamonds occur most often as euhedral or rounded octahedra and twinned octahedra known as macles or
maccles. As diamond's crystal structure has a cubic
arrangement of the atoms, they have many facets that belong to a cube, octahedron, rhombicosidodecahedron, tetrakis hexahedron
or disdyakis
dodecahedron. Very small diamonds, known as
microdiamonds or nanodiamonds, have been found in
impact craters
where meteors strike the
Earth and create shock zones of high pressure and temperature where
diamond formation can occur. The magma for such a volcano must originate at a depth where
diamonds can be formed, 90 miles (150 km) deep or more (three times
or more the depth of source magma for most volcanoes); Not all
pipes contain diamonds, and even fewer contain enough diamonds to
make mining economically viable.
The magma in volcanic pipes is usually one of two characteristic
types, which cool into igneous rock known as either kimberlite or lamproite. These rocks are
characteristically rich in magnesium-bearing olivine, pyroxene, and amphibole minerals which are often altered to serpentine by heat and fluids
during and after eruption. The most common indicator minerals are
chromian garnets (usually
bright red Cr-pyrope, and
occasionally green ugrandite-series garnets), eclogitic garnets, orange
Ti-pyrope, red high-Cr spinels, dark chromite, bright green Cr-diopside, glassy green olivine, black picroilmenite, and magnetite. Kimberlite deposits are known as blue
ground for the deeper serpentinized part of the deposits, or as
yellow ground for the near surface smectite clay and carbonate weathered and oxidized portion.
Once diamonds have been transported to the surface by magma in a
volcanic pipe, they may erode out and be distributed over a large area. A
volcanic pipe containing diamonds is known as a primary
source of diamonds. Secondary sources of diamonds
include all areas where a significant number of diamonds, eroded
out of their kimberlite or lamproite matrix, accumulate because of
water or wind action. These include alluvial deposits and deposits along existing and
ancient shorelines, where loose diamonds tend to accumulate because
of their approximate size and density. Diamonds have also rarely
been found in deposits left behind by glaciers (notably in Wisconsin and Indiana); however, in contrast
to alluvial deposits, glacial deposits are not known to be of
significant concentration and are therefore not viable commercial
sources of diamond.
Diamonds can also be brought to the surface through certain
processes which may occur when two continental plates
collide and deeply formed rock is thrust to the surface, although
this phenomenon is less understood and currently assumed to be
uncommon.
Gemological characteristics
The use of diamonds as gemstones of decorative value is the most
familiar use to most people today, and is also the earliest use,
with decorative use of diamonds stretching back into antiquity.
Four characteristics, known informally as the four Cs, are
now commonly used as the basic descriptors of diamonds: these are
carat, clarity, color, and cut.
Most gem diamonds are traded on the wholesale market based on
single values for each of the four Cs; Consumers who purchase
individual diamonds are often advised to use the four Cs to pick
the diamond that is "right" for them; These characteristics include
physical characteristics such as the presence of fluorescence, as well as
data on a diamond's history including its source and which
gemological institute performed evaluation services on the diamond.
Cleanliness also dramatically affects a diamond's
beauty.
There are four major gemological associations which "certify"
diamonds: that is, define the four Cs of a diamond.
- Gemological Institute of America (GIA) was the first
laboratory to issue modern diamond reports, and holds the highest
reputation amongst gemologists for its consistent, conservative
grading.
- American Gemological Society (AGS) is not as widely
recognized nor as old as the GIA, but garners an equally high
reputation.
- International Gemological Laboratory (IGL) is a
generally respected laboratory but suffers from a negative
industry reputation for its grading practices, which are
perceived by critics as being either less conservative or less
consistent than the GIA and AGS.
-
European Gemological Laboratory USA (EGLUSA) Good
reputation among the trade for consistent and fair grading. All
else being equal, the value of a diamond increases
exponentially in relation to carat weight, since larger
diamonds are both rarer and more desirable for use as
gemstones. A review of comparable diamonds available for
purchase in September 2005 demonstrates this effect
(approximate prices for round cut, G color, VS2 diamonds with
"1A" cut grade, as listed on www.pricescope.com):
Carat size
|
Cost per carat (US$)
|
Total cost (US$)
|
0.5 carat (50 points)
|
3,000
|
1,500
|
1.0 carat
|
6,500
|
6,500
|
1.5 carats
|
8,500
|
12,750
|
2.0 carats
|
13,000
|
26,000
|
3.0 carats
|
17,000
|
51,000
|
5.0 carats
|
23,000
|
115,000
|
The price per carat does not increase smoothly with increasing
size. As an example, a 0.95 carat diamond may have a
significantly lower price per carat than a comparable 1.05
carat diamond, because of differences in demand.
A weekly diamond price list, the Rapaport Diamond
Report www.rapaportdiamondreport.com/, is published by
Martin
Rapaport, CEO of Rapaport Group of New York, for different
diamond cuts, clarity and weights. Jewelers often trade
diamonds at negotiated discounts off the Rapaport
price (e.g., "R -3%").
In the wholesale trade of gem diamonds, carat is often used in
denominating lots of diamonds for sale. For example, a buyer
may place an order for 100 carats of 0.5 carat, D–F, VS2-SI1,
excellent cut diamonds, indicating he wishes to purchase 200
diamonds (100 carats total mass) of those approximate
characteristics. Because of this, diamond prices (particularly
among wholesalers and other industry professionals) are often
quoted per carat, rather than per stone.
Total carat weight (t.c.w.) is a phrase used to describe
the total mass of diamonds or other gemstone in a piece of
jewelry, when more than one gemstone is used. when placed for
sale, indicating the mass of the diamonds in both earrings and
not each individual diamond. The Gemological Institute of America (GIA) and others
have developed systems to grade clarity, which are generally
based on those inclusions which are visible to a trained
professional when a diamond is viewed from above, under 10x
magnification.
Diamonds become increasingly rare when considering higher
clarity gradings. Only about 20 percent of all diamonds mined
have a clarity rating high enough for the diamond to be
considered appropriate for use as a gemstone; Large cracks
close to or breaking the surface may reduce a diamond's
resistance to fracture.
Diamonds are graded by the major societies on a scale ranging
from flawless to imperfect.
Color
A chemically pure and structurally perfect diamond is perfectly
transparent with no hue,
or color. The color of a diamond may be affected by
chemical impurities and/or structural defects in the crystal lattice.
Depending on the hue and intensity of a diamond's coloration, a
diamond's color can either detract from or enhance its value.
For example, most white diamonds are discounted in price as
more yellow hue is detectable, while intense pink or blue
diamonds (such as the Hope Diamond) can be dramatically more
valuable.
Most diamonds used as gemstones are basically transparent with
little tint, or white diamonds. The most common
impurity, nitrogen,
replaces a small proportion of carbon atoms in a diamond's
structure and causes a yellowish to brownish tint. The system
uses a benchmark set of either natural diamonds of known color
grade, or precision-crafted cubic zirconia; Diamonds with unusual or
intense coloration are sometimes labeled "fancy" by the diamond
industry. Gemologists have developed rating systems for fancy
colored diamonds, but they are not in common use because of the
relative rarity of colored diamonds.
Cut
Diamond
cutting is the art and science of creating a gem-quality
diamond out of mined rough. The cut of a diamond
describes the manner in which a diamond has been shaped and
polished from its beginning form as a rough stone to its final
gem proportions. The cut of a diamond describes the quality of
workmanship and the angles to which a diamond is cut. Round
brilliant diamonds, the most common, are guided by these
specific guidelines, though fancy cut stones are not able to be
as accurately guided by mathematical specifics.
The techniques for cutting diamonds have been developed over
hundreds of years, with perhaps the greatest achievements made
in 1919 by mathematician and gem enthusiast Marcel Tolkowsky.
He developed the round brilliant cut by calculating the ideal
shape to return and scatter light when a diamond is viewed from
above. Neither of these tactics make the diamond appear any
bigger, and they greatly reduce the sparkle of the diamond. So
a poorly cut 1.0 carat diamond may have the same diameter and
appear as large as a 0.85 carat diamond. Mathematically, the
diameter in millimeters of a round brilliant should
approximately equal 6.5 times the cube root of carat weight, or 11.1 times the
cube root of gram weight.
Shape
Diamonds do not show all of their beauty as rough
stones;
Diamonds which are not cut to the specifications of Tolkowsky's
round brilliant shape (or subsequent variations) are known as
"fancy cuts." Cuts are influenced heavily by fashion: the
baguette cut—which accentuates a diamond's luster and downplays
its fire—was all the rage during the Art Deco period, whereas the princess
cut—which accentuates a diamond's fire rather than its
luster—is currently gaining popularity.
Quality
The quality of a diamond's cut is widely
considered the most important of the four Cs in determining the
beauty of a diamond; The skill with which a diamond is cut
determines its ability to reflect and refract light.
In addition to carrying the most importance to a diamond's
quality as a gemstone, the cut is also the most difficult to
quantitatively judge. A number of factors, including
proportion, symmetry, and the relative angles of various facets,
are determined by the quality of the cut and can affect the
performance of a diamond. When a diamond is cut for too much
"fire," it looks like a cubic zirconia, which gives off much more "fire"
than real diamond. An inferior cut will produce a stone that
appears dark at the center and in some extreme cases the ring
settings may show through the top of the diamond as
shadows.
Several different theories on the "ideal" proportions of a
diamond have been and continue to be advocated by professional
gemologists. SymmetriScope or IdealScope (tests for light
leakage, light return and proportions), Hearts and Arrows
Viewer (test for "hearts and arrows" characteristic pattern observable
on stones exhibiting high symmetry), GemEx BrillianceScope (tests for direct light
performance results of a diamond), Isee2 Beauty Evaluator (tests for diffused light
performance results for round or octagonal diamonds), and ASET
(test for AGS cut grade). Oddly shaped crystals such as macles
are more likely to be cut in a fancy cut—that is, a cut
other than the round brilliant—which the particular crystal
shape lends itself to.
Even with modern techniques, the cutting and polishing of a
diamond crystal always results in a dramatic loss of weight;
Since the per carat price of diamond shifts around key
milestones (such as 1.00 carat), many one-carat diamonds are
the result of compromising "Cut" for "Carat." Some jewelry
experts advise consumers to buy a 0.99 carat diamond for its
better price or buy a 1.10 carat diamond for its better cut,
avoiding a 1.00 carat diamond which is more likely to be a
poorly cut stone. The movement to understand and measure the
light dynamics and behavior of a diamond is historic and
probably the most significant event in modern diamond history
that will affect how a diamond should be cut to maximize
beauty.
Light Performance
Light performance deals with how much
light, what kind of light and the origin of light being emitted
or reflected by a diamond when subject to a light source.
Performance has often been associated with cars, stereos,
boats, watches, and computers, but rarely been it ever been
used to describe a diamond. A clean diamond is more brilliant
and fiery than the same diamond when it is "dirty." Water,
dirt, or grease on the bottom of a diamond interferes with the
diamond's brilliance and fire. Current practice is to
thoroughly clean a diamond before grading its color.
Maintaining a clean diamond can sometimes be difficult, as
jewelry settings can obstruct cleaning efforts, and oils,
grease, and other hydrophobic materials adhere well to a diamond's
surface. ultrasonic cleaners are also popular.
Cleanliness does not affect the diamond's market value, as any
competent jeweler will clean the diamond before offering it for
sale. However, cleanliness might reflect a diamond's
sentimental value: some jewelers have noted a correlation
between ring cleanliness and marriage quality www.diamondcuttersintl.com/diamond_education/articles/customers/getting_in_shape.html.
History
Diamonds are thought to have been first
recognized and mined in India, where significant alluvial deposits of the
stone could then be found. The earliest written reference can
be found in the Buddhist text, the Anguttara Nikaya
another sanskrit
text, the Arthashastra, which was completed around 296 BCE and
describes diamond's hardness, luster, and dispersion. Diamonds
quickly became associated with divinity, being used to decorate
religious icons, and
were believed to bring good fortune to those who carried them.
Ownership was restricted among various castes by color, with only kings being allowed
to own all colors of diamond.
In February 2005, a joint Chinese-U.S. team of archaeologists reported the discovery of four
corundum-rich stone
ceremonial burial axes
originating from China's Liangzhu and Sanxingcun cultures (4000 BCE–2500 BCE) which,
because of the axes' specular surfaces, the scientists believe
were polished using diamond powder news.bbc.co.uk/2/hi/science/nature/4555235.stm
www.chinadaily.com.cn/english/doc/2005-02/18/content_417247.htm.
Although there are diamond deposits now known to exist close to
the burial sites, no direct evidence of coeval diamond mining
has been found: the researchers came to this conclusion by
polishing corundum using various lapidary abrasives and modern techniques then
comparing the results using an atomic force
microscope. In his work Naturalis
Historia, the Roman writer Pliny the Elder noted diamond's ornamental
uses, as well as its usefulness to engravers because of its hardness.
Archaeological evidence from Yemen suggests that diamonds were used as drill tips
as early as the 4th century BCE. In Europe, however, diamonds disappeared for
almost 1,000 years following the rise of Christianity because of
two effects: early Christians rejected diamonds because of their
earlier use in amulets, and Arabic traders restricted the flow of trade between
Europe and India.
Until the late Middle Ages, diamonds were most prized in their
natural octahedral state, perhaps with the crystal surfaces
polished to increase luster and remove foreign material. Around
1300, the flow of
diamonds into Europe increased via Venice's trade network, with most flowing
through the low
country ports of Bruges, Antwerp, and Amsterdam. During this time, the taboo against cutting diamonds
into gem shapes, which was established over 1,000 years earlier
in the traditions of India, ended allowing the development of
diamond cutting technology to begin in earnest. Over the
following centuries, various diamond cuts were introduced which
increasingly demonstrated the fire and brilliance that makes
diamonds treasured today: the table cut, the
briolette (around 1476), the rose cut (mid-16th
century), and by the mid-17th century, the Mazarin, the
first brilliant cut diamond design. however, diamond cuts
have continued to be refined.
The rise in popularity of diamonds as gems seems to have
paralleled increasing availability through European history.
However, within a century diamonds were popular gems among the
moneyed aristocratic and merchant classes, and by at latest
1477 had begun to be used in wedding rings. A number of large diamonds have
become historically significant objects, as their inclusion in
various sets of crown jewels and the purchase, sale, and sometimes
theft of notable diamonds, have sometimes become politicized.
Record-holding diamonds
The Cullinan Diamond,
part of the British crown jewels, was the largest gem-quality
rough diamond ever found (1905), at 3,106.75 carats. One of the
diamonds cut from it, Cullinan I or the Great Star of Africa,
was formerly the largest gem-quality cut diamond at 530.2
carats, but now that title has been taken by the Golden
Jubilee (1985), a 545.67 carat, yellow-brown diamond. The
largest flawless and colorless (grade D) diamond is the
Centenary
Diamond which weighs 273.85 carats. The Millennium Star is
the second largest (1990) at 203.04 carats.
-
See also: List of famous diamonds
The diamond industry
The diamond industry can be
broadly separated into two basically distinct categories: one
dealing with gem-grade diamonds and another for
industrial-grade diamonds.
Gem diamond industry
A large trade in gem-grade diamonds exists.
Unlike precious
metals such as gold
or platinum, gem
diamonds do not trade as a commodity: there is a substantial mark-up in the
sale of diamonds, and there is not a very active market for
resale of diamonds. One hallmark of the trade in gem-quality
diamonds is its remarkable concentration: wholesale trade and
diamond cutting is limited to a few locations (most importantly
New York, Antwerp,
London, Tel Aviv, Amsterdam and Surat), and a single
company—De
Beers—controls a significant proportion of the trade in
diamonds. They are based in Johannesburg, South Africa and London, England.
The production and distribution of diamonds is largely
consolidated in the hands of a few key players, and
concentrated in traditional diamond trading centers (the most
important being Antwerp). De Beers owns or controls a significant
portion of the world's rough diamond production facilities
(mines) and
distribution channels for gem-quality diamonds. At one time it
was thought over 80 percent of the world's rough diamonds
passed through the Diamond Trading Company (DTC, a subsidiary of
De Beers) in
London, but presently
the figure is estimated at less than 50 percent. De Beers used
its monopoly
position to establish strict price controls, and market
diamonds directly to consumers in world markets.
The De
Beers diamond advertising campaign is acknowledged as one
of the most successful and innovative ones in history. Ayer
& Son, the advertising firm retained by De Beers in the
mid-20th century, succeeded in reviving the American diamond
market and opened up new markets, even in countries where no
diamond tradition had existed before. Ayer's multifaceted
marketing campaign included product placement, advertising the diamond
itself rather than the De Beers brand, and building
associations with celebrities and royalty.
Industrial diamond industry
The market for
industrial-grade diamonds operates much differently from its
gem-grade counterpart. Industrial diamonds are valued mostly
for their hardness and heat conductivity, making many of the
gemological characteristics of diamond, including clarity and
color, mostly irrelevant. In addition to mined diamonds,
synthetic diamonds found industrial applications almost
immediately after their invention in the 1950s; another 400
million carats (80,000 kg) of synthetic diamonds are produced
annually for industrial use—nearly four times the mass of
natural diamonds mined over the same period. Most uses of
diamonds in these technologies do not require large diamonds;
Specialized applications include use in laboratories as
containment for high pressure experiments (see diamond anvil),
high-performance bearings, and limited use in specialized
windows.
With the continuing advances being made in the production of
synthetic diamond, future applications are beginning to become
feasible. Garnering much excitement is the possible use of
diamond as a semiconductor suitable to build microchips from, or the
use of diamond as a heat sink in electronics. Significant research efforts in
Japan, Europe, and the United States are
under way to capitalize on the potential offered by diamond's
unique material properties, combined with increased quality and
quantity of supply starting to become available from synthetic
diamond manufacturers.
Diamond Industry organisations
World Federation of Diamond Bourses (WFDB)
The WFDB was founded in 1947 to unite and to provide bourses
trading in rough and polished
diamonds and precious stones, with a common set of trading
practice. The WFDB provides a
legal framework and convenes to enact regulations for its 25
member diamond bourses.
International Diamond Manufacturers Association
(IDMA)
IDMA represents the interests of various manufaturers
associations, with respect to current issues concerning the
world diamond industry.
World Diamond Council
(WDC)
The WDC is a joint committee that was formed by the WFDB and
IDMA to ensure the development, implementation and oversight of
a tracking system for the export and import of rough diamonds
to prevent the exploitation of diamonds for illicit purposes
such as war and inhumane acts.
International Diamond Council (IDC)
A joint committee appointed by The World Federation of Diamond
Bourses (WFDB) and the International Diamond Manufacturers
Association (IDMA) to create an international standard for
rules, working methods and nomenclature for diamond grading
laboratories. In fact, the amount of power which De Beers has
consolidated historically prevented it from direct trade with
the United
States, as its trade practices led to an indictment for violating
antitrust
regulations (the case was settled in 2004). The
concentration of power only loosens at the retail level, where
diamonds are sold by a limited number of distributors, known as
sightholders, to
jewelers around the world.
Sources
Historically diamonds were known to be found
only in alluvial deposits in southern India; While no commercial diamond
production exists in the US, Arkansas is the only state to have a verifiable
source of diamonds. Today, most commercially viable diamond
deposits are in Africa, notably in South Africa, Namibia, Botswana, the Democratic
Republic of Congo, Angola, Tanzania and Sierra Leone gnn.tv/videos/2/The_Diamond_Life.
There are also commercial deposits being actively mined in the
Northwest
Territories of Canada, Siberia (mostly in Yakutia territory, for example Mir pipe and Udachnaya pipe),
Brazil, and in Northern and Western Australia. Diamond prospectors continue to
search the globe for diamond-bearing kimberlite and lamproite
pipes.
In some of the more politically unstable central African and
west African countries, revolutionary groups have taken control
of diamond mines, using proceeds from diamond sales to finance
their operations. In response to public concerns that their
diamond purchases were contributing to war and human rights
abuses in central Africa and west Africa, the diamond industry
and diamond-trading nations introduced the Kimberley Process
in 2002, which is aimed at ensuring that conflict diamonds do
not become intermixed with the diamonds not controlled by such
rebel groups. Although the Kimberley Process has been somewhat
successful in limiting the number of conflict diamonds entering
the market, conflict diamonds smuggled to market continue to
persist to some degree (approx. 1% of diamonds traded today are
possible conflict diamonds citation needed).
Currently, gem production totals nearly 30 million carats
(6,000 kg) of cut and polished stones annually, and over 100
million carats (20,000 kg) of mined diamonds are sold for
industrial use each year, as are about 100,000 kg of
synthesized diamond.
Mining
Only a very small fraction of the diamond ore
consists of actual diamonds.
Distribution
The Diamond Trading
Company, or DTC, is a subsidiary of De Beers and markets
rough diamonds produced both by De Beers mines and other mines
from which it purchases rough diamond production. DTC performs
sophisticated sorting of rough diamonds into over 16,000
categories, and then sells bulk lots of rough diamonds to a
limited number of sightholders a few times a year.
Once purchased by sightholders, diamonds are cut and polished
in preparation for sale as gemstones. Traditional diamond
cutting centers are Antwerp, Amsterdam, Johannesburg, New York, and Tel Aviv. Recently, diamond cutting centers
have been established in China, India, and Thailand. Cutting centers with lower costs of labor,
notably Surat in
Gujarat, India, handle a larger number of smaller carat
diamonds, while smaller quantities of larger or more valuable
diamonds are more likely to be handled in Europe or North America. The
recent expansion of this industry in India, employing low cost
labor, has allowed smaller diamonds to be prepared as gems than
was previously economically feasible.
Diamonds which have been prepared as gemstones are sold on
diamond exchanges called bourses. According to the Rio
Tinto Group, in 2002 the diamonds produced and released to the
market were valued at US$9 billion as rough diamonds, US$14
billion after being cut and polished, US$28 billion in
wholesale diamond jewelry, and retail sales of US$57 billion. www.riotintodiamonds.com/market/industry.asp
Synthetics, simulants, and enhancements
It is important to distinguish that a synthetic diamond
is a true diamond created by a technological process, whereas a
diamond
simulant is defined as a non-diamond material that is used
to simulate the appearance of a true diamond.
The gemological and industrial uses of diamond have created a
large demand for raw stones. A portion of this demand is now
being met by synthetic diamonds, artificially-made diamonds which
have similar properties to natural diamonds. This process has
historically produced industrial-grade diamonds, but synthetic
diamond producers have recently begun to produce diamonds with
high enough quality to penetrate the gem diamond market.
Diamonds have been manufactured synthetically for over fifty
years.
A diamond's gem quality, which is not as dependent on material
properties as industrial applications, has invited both
imitation and the invention of procedures to enhance the
gemological properties of natural diamonds. Materials which
have similar gemological characteristics to diamond but are not
real mined or synthetic diamond are known as diamond
simulants. Diamond enhancements are specific treatments,
performed on natural diamonds (usually those already cut and
polished into a gem), which are designed to better the
gemological characteristics of the stone in one or more ways.
These include laser drilling to remove inclusions, application
of sealants to fill cracks, treatments to improve a white
diamond's color grade, and treatments to give fancy color to a
white diamond.
Currently, trained gemologists with appropriate equipment are
able to distinguish natural diamonds from all synthetic and
simulant diamonds, and identify all enhanced natural diamonds.
The established natural diamond industry has a vested interest
in maintaining the distinction between natural diamonds and
other diamonds, and has made significant investments toward
that end. However, as manufacturing technology improves,
synthetic diamonds may become indistinguishable from natural
diamonds, and new techniques for creating and treating
simulants (such as coating them with a very thin diamond-like
layer of carbon) are making it increasingly difficult to
distinguish simulants from real diamonds. The point at which
diamonds began to be associated with divinity is not known, but
early texts indicate that it was recognized in India since at least 400 BCE.
Many long dead cultures have sought to explain diamond's
superlative properties through divine or mystical
affiliations.
In Tibetan
Buddhism, also known as Vajrayana (Diamond Vehicle), diamonds are an
important symbol, and the Diamond Sutra is one of the most popular
texts.
In Western culture, diamonds are the traditional emblem of
fearlessness and virtue, but have also often associated with
power, wealth, crime and misfortune. Today, diamonds are used
to symbolize eternity and love, being often seen adorning
engagement
rings and sometimes wedding rings as well. The first diamond engagement
ring can be traced to the marriage of Maximilian I (then Archduke of Austria) to Mary of Burgundy in
1477. Inaccessibility of diamonds to the vast majority of the
population limited the popularity of diamonds as betrothal
jewels during this period.
The LifeGem company
further taps modern symbolism by purporting to synthetically
convert the carbonized remains of people or pets into "memorial
diamonds." However, many people feel very uncomfortable at the
thought of wearing the carbonized remains of people as
jewelry.
The diamond is the birthstone for people born in the month of April,
and is also used as the symbol of a sixty-year anniversary, such as a
Diamond
Jubilee (see hierarchy of precious substances).
Diamonds are a common focus of fiction. Scott Fitzgerald's "The
Diamond as Big As the Ritz" (1922), and Neal Stephenson's
The Diamond
Age (1995).
Symbolism in the Occult
Historically, and in occultist
myths, it has been claimed that diamonds possess several
supernatural
powers:
- A diamond gives victory to he who carries it bound on his
left arm, no matter the number of enemies.
- Panics, Pestilences, enchantments, all fly
before it; hence, it is good for sleepwalkers and the
insane.
- It deprives lodestone and magnets of their virtue (i.e., ability to attract
iron).Pliny
the Elder, The Natural History (trans.
15.
- Arabic diamonds are said to attract iron greater than a
magnet.
- A diamond's hardiness can only be broken by smearing it
with fresh goat's
blood.
References
- American Museum of Natural History. "The New
Diamond Age". "THE DIAMOND
INVENTION" (Complete book, includes "Chapter 20: Have
you ever tried to sell a diamond?")
- Eppler, W.F. & Ridd, M., (1990) Nitrogen defect
aggregation of some Australasian diamonds: Time-temperature
constraints on the source regions of pipe and alluvial
diamonds. Retrieved Oct 21,2005.
- Supercomputing Institute.of diamond
growth".Retrieved Nov 01,2005.
- Carnegie Institution."Very Large
Diamonds Produced Very Fast".Retrieved Nov
01,2005.
- Spence, Lewis. "A guide to
diamond industry organisations".
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