1250 Broadway New York, New York 10001 U.S.A. Company Perspectives: 24/7 Real Media provides marketing and technology solutions to online marketers and publishers. Our products and services are designed to meet the needs of marketers and publishers in all new media. Formed in early 1998 as 24/7 Media Inc., the company, renamed 24/7 Real Media, Inc., specializes in providing services to support In…
2 Eaton Gate London SW1W 9BL United Kingdom Aegis Group plc is the holding company for the world's largest group of media specialists. In addition to providing extensive audience forecasting research, Aegis purchases space in newspapers and magazines, air time on television and radio, and miscellaneous advertising outlets such as posters. Aegis began in 1979 in London as a conventional advertisin…
40 West 23rd Street New York, New York 10010 U.S.A. Bozell Worldwide Inc. is one of the preeminent advertising agencies in the world. With the merger between Bozell & Jacobs and Kenyon & Eckhardt in 1986, Bozell Worldwide is presently ranked as the 14th largest advertising agency across the globe. The company is famous for its highly successful advertising campaigns, including the persuasive Jeep…
800 Hennepin Avenue Minneapolis, Minnesota 55403 U.S.A. Company Perspectives: Advertising with an Attitude. You look, and you know. You feel something certain. You believe. That's advertising with an attitude. Edge. Not somewhere in the middle. Tell the world where you stand. Shout it. Whisper it. Just don't mumble it. Every ounce of what your product or service can be, that's what your advertisi…
1675 Broadway New York, New York 10019-5809 U.S.A. Company Perspectives: At D'Arcy Masius Benton & Bowles we have a passion for creating brand leaders. It's what drives us and makes us unique. It's the richest part of our heritage and the touchstone for our future. D'Arcy Masius Benton & Bowles (DMB & B), Inc., known informally as D'Arcy, was ranked the world's 15th largest advertising agency in …
450 West 33rd Street New York, New York 10001 U.S.A. Company Perspectives: DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research, and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their busi…
84, Rue de Villiers 92683 Levallois-Perret Cedex France Euro RSCG Worldwide S.A. is the leading advertising agency in Europe. With full-service operations in 30 countries and just over two percent of the US$300 billion global advertising market, France-based Euro RSCG ranks seventh among the world's largest agency networks. The firm is the only one of the industry's leading agencies that is not A…
901 Marquette Ave. Minneapolis, Minnesota 55402-3281 U.S.A. Company Perspectives: Mission: To be the premier creative agency in the world that produces extraordinarily effective work for a short list of blue chip clients. With barely a decade and a half under its belt, Minneapolis-based Fallon McElligott Inc. (FM) emerged as America's hottest advertising agency in the mid-1990s. The firm's groani…
901 Marquette Avenue Minneapolis, Minnesota 55402-3281 U.S.A. Company Perspectives: To be the world's premier company using creativity to drive business growth and success for clients with whom we share the genetic need for excellence. With 25 years in the business, Minneapolis-based Fallon Worldwide has emerged as one of the world's most creative advertising agencies, with international offices …
3600 Giddings Road Auburn Hills, Michigan 48326 U.S.A. Company Perspectives: The goal of every GPJ program is to create a unique brand experience that measurably moves prospects closer to purchase, as well as current customers into deeper relationships. GPJ engineers face-to-face experiences that motivate prospects, engage them in conversation and stimulate them to action. This expertise has made…
Nordwestring 101 90319 Nuremberg Germany Company Perspectives: GfK. Growth from Knowledge. Companies need to make decisions. Knowledge is the basis for the decision-making process. Our business information services provide the essential knowledge that industry, retail, the service sector and the media need in order to make their decisions. As a knowledge provider, we aim to be at the top in all t…
777 Third Avenue New York, New York 10017 U.S.A. Company Perspectives: In these uncertain times, we have stayed true to the singular purpose that has always guided us; to build the value of our clients' brands. We focus relentlessly on our clients, judging our performance by their growth and our prospects by the faith they show in us. This enduring strength is rooted in our souls and permeates ou…
828 West Sixth Street Austin, Texas 78703 U.S.A. Company Perspectives: Core Purpose: Discover visionary ideas that get our clients where they want to go faster than anyone thought possible. Visionary ideas transform the way we think about things, force us to widen our horizons and view the world differently. They raise the bar and help us win for our clients in the marketplace. And that's the thr…
135 Corporate Woods Rochester, New York 14623 U.S.A. Company Perspectives: We are dedicated to delivering global research products and services that meet or exceed client requirements, to creating a client-focused culture that excites and motivates our people, to sustaining our leadership in Internet-based research and technology, and to providing superior value to our shareholders. Harris Intera…
1499 Post Road Fairfield, Connecticut 06430 U.S.A. Company Perspectives: Our Vision: To enable our clients to help people throughout the world live longer, happier, and healthier lives. Our Mission: To be integral to our clients' success by delivering critical business intelligence, decision support, and services that enable them to optimize their performance and advance the quality of healthcare…
30401 Agoura Road, Suite 200 Agoura Hills, California 91301 U.S.A. Company Perspectives: Established in 1968, the firm's primary objective is to assist companies in achieving their operating goals by providing relevant information and business solutions based on the expectations of their customers. J.D. Power and Associates has gained practical experience developing customer service models across…
17 rue Soyer Neuilly sur Seine France Company Perspectives: The inventor of the "street furniture" concept in 1964, the JCDecaux Group is the only company worldwide to focus exclusively on outdoor a dvertising and develop activities in all three segments: street furni ture, billboard, and transport advertising. JCDecaux S.A. is one of the world's top three specialists in outdoor advertising (numb…
125 West 55th Street New York, New York 10019 U.S.A. Company Perspectives: Katz Media Group, Inc., headquartered in New York City, is the only full-service media representation firm in the United States serving multiple types of electronic media, with leading market shares in the representation of radio and television stations, cable television systems and networks of broadcast related Internet W…
Six PPG Place Pittsburgh, Pennsylvania 15222-5488 U.S.A. Ketchum Communications Inc. is an integrated communications conglomerate that includes the country's fifteenth-largest advertising agency, its seventh-largest public relations firm, and its third-largest telephone directory operation. Privately held by its employees, the company got its start in Pittsburgh, Pennsylvania, and has retained a …
160 Varick Street New York, New York 10013 U.S.A. Company Perspectives: We tirelessly search for the "big idea" that will catapult our clients' brands to new heights and into unexplored territory. Kirshenbaum Bond + Partners, Inc. has quickly made its mark as one of the most original--and irreverent--advertising agencies in the United States. A healthy (or perhaps unhealthy) dose of "New York att…
3170 Kettering Boulevard Dayton Ohio 45439 U.S.A. Company Perspectives At the core of our company is the drive to go beyond your expectation to satisfy every need. It is all about connections: yours with us, ours with your advertisers, the advertisers with their customers. We work to make those connections smart, strong and unbreakable. A subsidiary of BellSouth Corporation, L. M. Berry and Compa…
5551 Corporate Boulevard Baton Rouge, Louisiana 70808 U.S.A. Company Perspectives: Lamar's strategy is to be the leading provider of outdoor advertising in each of the markets it serves, with an emphasis on markets with a media industry ranking based on population between 50 and 250. Important elements of this strategy are Lamar's decentralized management structure and its focus on providing high…
1001 Front Street Klamath House San Francisco California 94111 U.S.A. Company Perspectives To become our clients' most valuable partner in creating, building, and revitalizing their brands for both short-term results and long-term business success, everywhere in the world. Landor Associates is a subsidiary of WPP Group PLC, a global marketing and communications concern based in the United Kingdom…
35 West Wacker Drive Chicago, Illinois 60601 U.S.A. Company Perspectives: Headquartered more than a thousand miles from Manhattan, the Chicago-based Leo Burnett Company creates unique advertising campaigns grounded in traditional American values and traditions. The majority of its clients are large, consumer-driven corporations, marketing everything from fast food to cigarettes to frozen foods. N…
1675 Broadway, 9th Floor New York, New York 10019 U.S.A. Company Perspectives: At MS&L, we challenge our clients and ourselves to expect more fr om public relations. A subsidiary of Paris-based Publicis Groupe S.A., one of the world's largest advertising and media services conglomerates, Manning Selvage & Lee (MS&L) is a public relations firm that concentrates on major corporate clients in four s…
Via Paleocapa, 3 20121 Milan, Italy Italy Company Perspectives: Mediaset is a company that is economically, financially and productively independent, with a solid company structure, competing in a sector characterized by concentrations and rapid change. Today the company is consolidating its position in generalist television in Italy and is embarked on expansion abroad. Mediaset SpA is Italy's mo…
15821 Ventura Boulevard Encino, California 91436 U.S.A. National Media Corporation is the world's largest publicly held direct response (infomercial) television company and a leader in the growing world of electronic commerce. The company broadcasts more than 3,000 half hours of programming each week throughout the world, bringing its programming to more than 370 million television households in …
4211 West 11th Avenue Eugene, Oregon 97402 U.S.A. Company Perspectives: Out-of-home advertising gives advertisers an opportunity to revolutionize how they communicate to their audience and maximize their advertising investment. Obie Media's dedication to quality, integrity and service has created a new standard in the industry. Obie Media Corporation specializes in the sale, design, production, a…
Linnégatan 87 S-114 88 Stockholm Sweden Company Perspectives: Observer is an attractive partner for international companies and organizations. The Observer Media Intelligence division has operations in the U.S.A., U.K., Canada, Sweden, Germany, Norway, Finland, Denmark, Portugal, Ireland, Estonia, Lithuania, and Latvia. Observer's services consist of comprehensive monitoring of press, news agenc…
P.O. Box 183 Princeton, New Jersey 08542 U.S.A. Company Perspectives: Opinion Research Corporation is focused on delivering superior marketing, research, management consulting, and technology services to private- and public-sector organizations on a global basis. We are committed to excellence in all that we do, to ethical business practices, and to intellectual leadership in our fields of endeav…
133 av des Champs Elysees Paris France Company Perspectives At the heart of Publicis Groupe, there is La Difference, coming from our networks and our agencies. Each specific approach builds our strength as a Groupe. Across each brand and entity, each team, we dedicate all our energy to the success of our clients, their projects and their campaigns. Publicis Groupe is one of the world's leading ad…
133, avenue des Champs-Elysées 75008 Paris France Company Perspectives: "Our Idea of Advertising: We feel that advertising is primarily all about ideas. Ideas that are meaningful, new, justified, long-lasting, forceful, disturbing, positive, seductive, convincing, funny, touching. Fresh new ideas that shake up old habits. Ideas that help the consumer appreciate the brand and the products, and ge…
142 West 57th Street New York, New York 10019-3300 U.S.A. Company Perspectives: Arbitron has three core businesses: measuring radio audiences in local markets across the United States; surveying the retail, media and product patterns of local market consumers; and providing software applications that give its customers access to Arbitron's media and consumer information via proprietary databases,…
900 West Shore Road Port Washington, New York 11050 U.S.A. Company Perspectives: Many of the world's most successful companies rely on us for insight on what is selling, where and why so that they can understand and leverage the latest trends. The NPD Group, Inc., is a global market research firm operating out of Port Washington, New York. Long reliant on the use of diaries to track consumer beha…
7550 North Central Expressway, Suite 1200 Dallas, Texas 75231-6437 U.S.A. Company Perspectives: In over 25 years as a branding agency, we've made it our mission to build out client's brands. To expand their spheres of influence. And, yes, to have some fun in the process. The Richards Group, Inc., is a Dallas-based advertising agency devoted to brand building. Richards has an enviable track record…
1633 Broadway New York, New York 10019 U.S.A. Company Perspectives: The company's philosophy of front-line employee empowerment continues to be instrumental in the success of TMPW's client-agency relations. This philosophy has also helped TMP Worldwide become the world's largest recruitment advertising agency, a top 10 Web publisher, and the world's 14th largest advertising agency overall. TMP Wo…
9 West 57th Street New York, New York 10019 U.S.A. Wells Rich Greene BDDP is the world's eighth-largest advertising agency. Founded in the 1960s by Mary Wells and two partners, the agency made its reputation with innovative creative work. The company experienced phenomenal growth in its first few years of business. It remained an American agency based in New York and closely associated with its f…
224 NW 13th Avenue Portland, Oregon 97209 U.S.A. Company Perspectives: Wieden + Kennedy is an independent, creatively led advertising agency that exists to create strong and provocative relationships between g ood companies and their consumers. Wieden + Kennedy was created to be a different type of advertising agency: one where people come to do the best work of their careers. After twenty years …
285 Madison Ave New York, New York 10017 U.S.A. The fourth-largest advertising company in the world, Young & Rubicam Inc. specializes in advertising, public relations, direct marketing, corporate and product identity consulting, and health-care communications. Young & Rubicam operated more than 300 agency offices in 64 countries, and counted American Express, Colgate-Palmolive, Miller Brewing, th…
285 Madison Avenue New York, New York 10017 U.S.A. Company Perspectives: We make connections between our client partners and their customers. We are client-focused, insightful, pragmatic. We believe in ideas. Ideas based on rigorous analytic processes and human insights. Ideas that act as catalysts for building businesses. Big ideas that travel across borders and disciplines. Ideas that create re…
